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All Journal Journal of Music Science, Technology, and Industry (JOMSTI) PARAGUNA : Jurnal Ilmiah Pengetahuan, Pemikiran dan Kajian Tentang Seni Karawitan
soni reffali
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Arts Humanities Education Environmental Science Social Sciences Other

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Saratuspersen Band dan Pengembangan OPK Seni di Kota Bandung Zulkarnaen, Rudy; soni reffali
Paraguna Vol 12 No 1 (2025): MUSIC AS PERFORMING ART
Publisher : LP2M ISBI Bandung

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Since the invention of information and communication technology, especially what is known today as the "internet" in the early 90s, the world has experienced significant changes in terms of interconnectedness. Not only between individuals, but further involving communication between regions, countries, and especially communication between cultures that are more open, including the dimensions of art, especially the world of tradisional arts that is affected. In particular, according to Van Dijk, social media, apart from being an industrial media in its development today, before that the media platform had a dimension to the existence of users or users, which provided space for users to do activities and collaborate, or even just express themselves. (in Dilaovita, 2016) In relation to culture, especially tradisional and performing art, the presence of social media, in this case Tik-tok, has presented a new performance ecosystem. Traditionally, performing arts, whatever their form, from traditional to contemporary, always require a stage in the material sense, but after the presence of Tik-toksocial media, everyone can express themselves anytime, anywhere, with appreciators, audiences who are not limited by time and place. The study in this paper specifically focuses on the discourse of the digital stage by using a digital research approach in seeing new opportunities for performance in the digital era.
Aksesibilitas dan Literasi Digital Musisi Independen dalam pemanfaatan Platform Distribusi Musik Believe Backstage Rengga Ramayuda; Soni Reffali; Hinhin Agung Daryana
Journal of Music Science, Technology, and Industry Vol. 8 No. 2 (2025)
Publisher : Institut Seni Indonesia Denpasar

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Purpose: This study analyzes the experiences of the independent band AidoAudio in utilizing the digital music distribution platform Believe Backstage. The purpose is to examine how digital accessibility and digital literacy affect the band's ability to manage releases, interpret analytics, and implement promotional strategies. This focus aims to uncover the challenges and opportunities faced by Indonesian independent musicians in the digital music ecosystem. Method: This study employs a qualitative method with an instrumental case study strategy. Data were collected through semi-structured interviews with band members, supported by documentation including dashboard screenshots, official tutorials, and pitching forms. Data analysis used thematic coding to identify patterns related to accessibility and digital literacy. Triangulation and member checking ensured data credibility. Result and Discussion: The analysis shows that AidoAudio has strong operational-technical literacy, allowing smooth release uploads and compliance with metadata standards. However, interpretative and strategic literacy, including analytics use and editorial pitching, remains limited. Administrative barriers at the early access stage require attention but do not directly block platform use. The interplay between accessibility and literacy indicates that effective digital distribution depends not only on platform availability but also on the band’s internal capacity to build legitimacy, manage informal channels, and leverage social networks. Implication: This study highlights the importance of multidimensional digital literacy for independent musicians, emphasizing that access without literacy results in partial utilization, whereas literacy without formal access does not ensure effective distribution. The findings provide a model for optimizing digital music distribution strategies in Indonesia.
Co-Authors Hinhin Agung Daryana Rengga Ramayuda Zulkarnaen, Rudy