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All Journal Social, Humanities, and Educational Studies (SHEs): Conference Series International Journal of Travel, Hospitality and Events
Marpaung, Dinda Yolanda
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Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Development of Agrotourism to Support Tourism Growth in Sigapiton Village Marpaung, Dinda Yolanda; Dewi Yanti; Muhammad Khadry
International Journal of Travel, Hospitality and Events Vol. 4 No. 3 (2025): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v4i3.670

Abstract

This research aims to analyze the potential for developing agrotourism in Sigapiton Village as an effort to support rural tourism development. The analysis was carried out using the 6A components approach (Attractions, Accessibility, Amenities, Available Packages, Activities, and Ancillary Services) to identify the strengths and weaknesses of the destination. Furthermore, a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) was conducted to map internal and external factors influencing agrotourism development. Based on the SWOT results, the QSPM (Quantitative Strategic Planning Matrix) method was used to determine the most effective priority strategies to be implemented. The findings indicate that Sigapiton Village has strong potential in terms of natural beauty, local culture, and agricultural diversity, but still faces challenges such as limited accessibility, lack of public facilities, and low community involvement. Through QSPM calculations, the prioritized strategies identified are: (1) development of educational tourism packages based on agriculture and local culture; (2) improvement of accessibility and public facilities; (3) optimization of the role of the community and youth; and (4) digital promotion and agrotourism branding. These strategies are expected to support the development of tourism in Sigapiton Village as an agrotourism destination and contribute to the well-being of the local community.
Analisis Pengembangan Potensi Desa Wisata Melalui Optimalisasi Asset-Based Community Development di Desa Wisata Sigapiton Prayogi, Budi; Laowo, Martina Erniat Kristiani Laowo; Gaol, Valentina Lumban; Marpaung, Dinda Yolanda; Sormin, Rut Elsadhay; Tarigan, Richa Adelia; Purba, Morrita Mauren
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 7, No 4 (2024): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v7i4.96458

Abstract

Potensi wisata dengan sumber daya alam, budaya Batak Toba, dan produk pertanian sangat besar, tetapi juga menghadapi tantangan seperti infrastruktur terbatas, partisipasi masyarakat yang minim, dan pengembangan objek wisata yang belum optimal. Penelitian ini bertujuan untuk mengidentifikasi aset lokal dan tantangan desa, serta merumuskan strategi untuk meningkatkan keterlibatan masyarakat dalam pengembangan pariwisata dengan Asset-Based Community Development (ABCD). Penelitian ini menggunakan pendekatan kualitatif dengan analisis deskriptif melalui wawancara dengan tokoh masyarakat dan pengelola desa wisata. Hasil penelitian menunjukkan bahwa partisipasi aktif masyarakat, pelatihan manajemen pariwisata, promosi digital, dan kolaborasi dengan pemangku kepentingan sangat penting untuk mengembangkan potensi wisata desa. Selain itu, dapat memanfaatkan aset lokal secara maksimal dan pengembangan produk wisata berbasis budaya. Oleh karena itu, desa wisata Sigapiton memiliki banyak aset yang sangat potensial untuk dikembangkan menjadi destinasi wisata unggulan.
Co-Authors Dewi Yanti Gaol, Valentina Lumban Laowo, Martina Erniat Kristiani Laowo Muhammad Khadry Prayogi, Budi Purba, Morrita Mauren Sormin, Rut Elsadhay Tarigan, Richa Adelia