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All Journal Jurnal Minfo Polgan (JMP) Society: Jurnal Pengabdian Masyarakat
Sari, Tarismha Winda
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Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences

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Optimizing Website, E-Ticketing, and Video Marketing for the Digitalization of Tirta Arum Swimming Pool’s Marketing Strategy Muhardono, Ari; Sunarjo, Wenti Ayu; Murty, Daru Anggara; Fadhilah, Wafa Khansa; Sari, Tarismha Winda; Istianah, Laili; Syafa, Muhammad Arju; Ni'mah, Syarifatun
Society : Jurnal Pengabdian Masyarakat Vol. 4 No. 5 (2025): September
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i5.638

Abstract

This community service activity was motivated by the low utilization of digital systems in the marketing and service strategies of Tirta Arum Swimming Pool, a business unit managed by the Village-Owned Enterprise (BUMDes) in Pekalongan Regency. Despite having an official website and e-ticketing system, observational data revealed that ticket bookings were still conducted entirely offline. This limited utilization was attributed to inadequate socialization, lack of digital promotional content strategies, and suboptimal use of social media and video marketing in reaching potential visitors. Therefore, this program was designed as a training activity focused on three main aspects: optimization of the website and e-ticketing system, development of social media-based digital marketing content strategies, and implementation of video marketing. The activity employed methods including material presentation, interactive discussions, and hands-on practice sessions with BUMDes Tirta Arum managers. Evaluation results indicated a significant improvement in participants’ knowledge and skills, as demonstrated by a comparison of pretest and posttest scores across various assessed aspects, with an average increase of over 45%. This initiative made a tangible contribution to enhancing the digital capacity of rural tourism managers and serves as a model for strengthening collaboration between universities and communities in supporting local tourism’s digital transformation.
Analisis Pemanfaatan Aplikasi E-Ticketing Dengan Metode Technology Organization Environment (TOE) Framework Muhardono, Ari; Sunarjo, Wenti Ayu; Adriyana, Rika; Sari, Tarismha Winda; Ni'mah, Syarifatun
Jurnal Minfo Polgan Vol. 15 No. 1 (2026): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v15i1.15955

Abstract

The tourism industry is undergoing rapid transformation driven by digital technology adoption. E-ticketing systems have been widely implemented to improve operational efficiency and enhance visitor convenience. Tirta Arum Swimming Pool has adopted an e-ticketing application since 2024; however, its utilization remains suboptimal, as visitors continue to prefer on-site ticket purchases. This study investigates e-ticketing utilization from the management perspective using the Technology–Organization–Environment (TOE) framework. A qualitative case study approach was employed through in-depth interviews with ten managerial informants. Data were analyzed using thematic analysis supported by NVivo software, focusing on technological, organizational, and environmental dimensions. The findings indicate that the e-ticketing system is technologically reliable and user-friendly, contributing to improved operational efficiency, although further development is required in system integration and barcode validation. Organizational support and human resource readiness are strong, yet the absence of formal policies and standard operating procedures constrains optimal utilization. Environmentally, adequate infrastructure supports implementation, but limited promotion and entrenched visitor habits hinder the adoption of online ticketing features. Keywords: E-ticketing; TOE framework; tourism digitalization; qualitative study; management perspective
Co-Authors Ari Muhardono Daru Anggara Murty Fadhilah, Wafa Khansa Istianah, Laili Ni'mah, Syarifatun Rika Adriyana Syafa, Muhammad Arju Wenti Ayu Sunarjo