Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Abdidas Society: Jurnal Pengabdian Masyarakat
Syafa, Muhammad Arju
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Optimizing Website, E-Ticketing, and Video Marketing for the Digitalization of Tirta Arum Swimming Pool’s Marketing Strategy Muhardono, Ari; Sunarjo, Wenti Ayu; Murty, Daru Anggara; Fadhilah, Wafa Khansa; Sari, Tarismha Winda; Istianah, Laili; Syafa, Muhammad Arju; Ni'mah, Syarifatun
Society : Jurnal Pengabdian Masyarakat Vol. 4 No. 5 (2025): September
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i5.638

Abstract

This community service activity was motivated by the low utilization of digital systems in the marketing and service strategies of Tirta Arum Swimming Pool, a business unit managed by the Village-Owned Enterprise (BUMDes) in Pekalongan Regency. Despite having an official website and e-ticketing system, observational data revealed that ticket bookings were still conducted entirely offline. This limited utilization was attributed to inadequate socialization, lack of digital promotional content strategies, and suboptimal use of social media and video marketing in reaching potential visitors. Therefore, this program was designed as a training activity focused on three main aspects: optimization of the website and e-ticketing system, development of social media-based digital marketing content strategies, and implementation of video marketing. The activity employed methods including material presentation, interactive discussions, and hands-on practice sessions with BUMDes Tirta Arum managers. Evaluation results indicated a significant improvement in participants’ knowledge and skills, as demonstrated by a comparison of pretest and posttest scores across various assessed aspects, with an average increase of over 45%. This initiative made a tangible contribution to enhancing the digital capacity of rural tourism managers and serves as a model for strengthening collaboration between universities and communities in supporting local tourism’s digital transformation.
Penguatan Daya Saing UMKM Rengginang Singkong Sebagai Oleh-oleh Khas Pekalongan Melalui Inovasi Produk dan Digitalisasi Pemasaran Muhardono, Ari; Satrio, Danang; Murty, Daru Anggara; Syafa, Muhammad Arju; Maroah, Siti
Jurnal Abdidas Vol. 6 No. 5 (2025): Oktober 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdidas.v6i5.1223

Abstract

Program Pengabdian Masyarakat (PKM) bertujuan untuk meningkatkan daya saing UMKM Rengginang Singkong di Desa Nyamok, Kecamatan Kajen, Kabupaten Pekalongan. Mitra menghadapi kendala keterbatasan alat produksi, kemasan sederhana, dan pemasaran tradisional. Untuk mengatasinya, tim PKM memberikan solusi berbasis teknologi dan inovasi pada dua aspek yaitu produksi dan pemasaran digital. Pada aspek produksi, mitra menerima bantuan mesin pengupas, mesin parut, mesin peras adonan, dan mesin press kemasan untuk meningkatkan efisiensi, kapasitas, serta kualitas produk. Pada aspek pemasaran, dikembangkan website profil UMKM dan E-commerce UMKM, Google Profil Bisnis, pembuatan kemasan modern serta pelatihan pengelolaan media sosial (Facebook, Instagram, TikTok). Hasil Kegiatan menunjukkan peningkatan kapasitas produksi dari 500 menjadi 750–1000 bungkus per bulan, serta pengembangan tiga varian produk yaitu varian original, pedas, dan rendang. Kemasan rengginang singkong kini tampil lebih menarik, dan mulai dikenal melalui kanal digital. Program ini memberikan manfaat nyata berupa peningkatan produktivitas, perluasan pasar, serta penguatan citra dan daya saing UMKM Rengginang Singkong.
Co-Authors Ari Muhardono Danang Satrio Fadhilah, Wafa Khansa Istianah, Laili Maroah, Siti Murty, Daru Anggara Ni'mah, Syarifatun Sari, Tarismha Winda Wenti Ayu Sunarjo