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Brand Image Impact on Maritime Service Quality: Stakeholder Perspectives in Indonesian Shipping Muhammad Dwi Arif; Akbar Prakoso; Pantjadjatmika; Syafril Zulmaidi; Octi Avriani
Jurnal Visi Manajemen Vol. 11 No. 3 (2025): September : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v11i3.819

Abstract

This research employs a qualitative approach to investigate how corporate brand image shapes the quality of maritime services, using a comprehensive stakeholder perspective within the Indonesian shipping industry. The study adopts PT. Multi Jaya Samudra’s TB. Maiden Central operations as its focal case, gathering insights from maritime professionals, academic experts, and industry practitioners to better understand the interconnection between brand perception and service delivery. Data were collected through semi-structured interviews with 65 participants, followed by a thematic analysis to identify emerging patterns. The results highlight that corporate brand image plays a substantial role in influencing how service quality is perceived, with a positive correlation of 79.8% found between brand strength and customer satisfaction. Key themes emerging from the analysis include the enhancement of professional trust, the incorporation of educational elements into industry practices, and the promotion of operational excellence. A robust and reputable brand is shown to provide shipping companies with a distinct competitive edge, while also aligning with broader objectives such as sustainable maritime growth and the adoption of digital innovation. Beyond practical business value, the research enriches the field of maritime business management by presenting a stakeholder-driven framework for brand development, offering opportunities for the integration of industry-relevant curricula in maritime vocational education, and promoting sustainable transportation practices. These findings yield actionable implications for Indonesian shipping enterprises that aim to strengthen brand positioning, improve service performance, and remain competitive in an increasingly dynamic and environmentally conscious maritime sector.
Menangani Konflik dengan Etika dan Rofesionalisme dalam Komunikasi Bisnis: Literatur Review Muhammad Dwi Arif
Jurnal Pendidikan Manajemen Transportasi Vol 3 No 3 (2023): Jurnal Pendidikan Manajemen Transportasi
Publisher : Sekolah Tinggi Manajemen Transportasi (STMT Malahayati Jakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63352/jpmt.v3i3.62

Abstract

Conflict in the business world is like an inevitable fire. This fire, if not extinguished with ethics and professionalism in business communication, can burn the entire organization and hinder success. This study reveals the importance of ethics and professionalism in dealing with conflict. Ethics and professionalism are like the air that cools the fire, helping to build constructive, fair, and respectful communication. With good communication, conflict can be resolved in an optimal way that benefits all parties. Strategies for resolving the fire of conflict are also diverse. Staying calm and professional, listening attentively, and focusing on solutions are key. Compromising and asking for help when needed are also equally important. The principles of communication ethics serve as a compass in guiding steps. Honesty, fairness, confidentiality, and accountability are like solid pillars that support ethical communication. The positive impact of proper conflict handling is like flowers blooming in a garden. Increased productivity, efficiency, communication quality, and cooperation are real evidence. Innovation and creativity thrive, employee retention increases, and the company's reputation shines. Case examples and conclusions are real illustrations of how ethics and professionalism help resolve the fire of conflict in the business world. Ethics and professionalism are like heroes who save organizations from destruction and lead them to success.
Pola Perdagangan Internasional dalam Era Globalisasi Sebuah Kajian Deskriptif Muhammad Dwi Arif
Jurnal Pendidikan Manajemen Transportasi Vol 4 No 3 (2024): Jurnal Pendidikan Manajemen Transportasi
Publisher : Sekolah Tinggi Manajemen Transportasi (STMT Malahayati Jakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63352/jpmt.v4i3.77

Abstract

This study aims to determine and explain the patterns, trends, and factors that influence international trade in the era of globalization. In this study, the author uses a descriptive method by collecting data from various sources and then analyzing it to identify patterns, trends, and factors that influence international trade. The results show that the growth of global trade has been driven by a number of factors, such as: (1) Reduction of trade barriers; (2) The emergence of free trade agreements (3) The growth of multinational companies; (4) The development of new technologies. The value of global trade has also increased dramatically over the past three decades, from $12.5 trillion in 1990 to $25.6 trillion in 2019. This shows that international trade has emerged as an important component of the world economy. From the results of the research and discussion carried out, it can be concluded that global trade has grown rapidly in recent decades, driven by various factors.