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All Journal Meteor STIP Marunda Jurnal Visi Manajemen (JVM) Jurna Pendidikan Manajemen Transportasi
Octi Avriani
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Transportation

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Brand Image Impact on Maritime Service Quality: Stakeholder Perspectives in Indonesian Shipping Muhammad Dwi Arif; Akbar Prakoso; Pantjadjatmika; Syafril Zulmaidi; Octi Avriani
Jurnal Visi Manajemen Vol. 11 No. 3 (2025): September : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v11i3.819

Abstract

This research employs a qualitative approach to investigate how corporate brand image shapes the quality of maritime services, using a comprehensive stakeholder perspective within the Indonesian shipping industry. The study adopts PT. Multi Jaya Samudra’s TB. Maiden Central operations as its focal case, gathering insights from maritime professionals, academic experts, and industry practitioners to better understand the interconnection between brand perception and service delivery. Data were collected through semi-structured interviews with 65 participants, followed by a thematic analysis to identify emerging patterns. The results highlight that corporate brand image plays a substantial role in influencing how service quality is perceived, with a positive correlation of 79.8% found between brand strength and customer satisfaction. Key themes emerging from the analysis include the enhancement of professional trust, the incorporation of educational elements into industry practices, and the promotion of operational excellence. A robust and reputable brand is shown to provide shipping companies with a distinct competitive edge, while also aligning with broader objectives such as sustainable maritime growth and the adoption of digital innovation. Beyond practical business value, the research enriches the field of maritime business management by presenting a stakeholder-driven framework for brand development, offering opportunities for the integration of industry-relevant curricula in maritime vocational education, and promoting sustainable transportation practices. These findings yield actionable implications for Indonesian shipping enterprises that aim to strengthen brand positioning, improve service performance, and remain competitive in an increasingly dynamic and environmentally conscious maritime sector.
Analisis Keterlambatan Penyandaran Kapal Tanker di Terminal Khusus Pertamina Refinery Unit II Dumai Octi Avriani
Jurnal Pendidikan Manajemen Transportasi Vol 3 No 3 (2023): Jurnal Pendidikan Manajemen Transportasi
Publisher : Sekolah Tinggi Manajemen Transportasi (STMT Malahayati Jakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63352/jpmt.v3i3.60

Abstract

PERTAMINA Refinery Unit II Dumai is located in the Riau Islands region. The objectives of this research are (1). To find out the obstacles that occur when berthing ships at the special terminal PERTAMINA Refinery Unit II Dumai and (2). To find out the efforts made to overcome obstacles that occur when berthing ships at the special PERTAMINA Refinery Unit II Dumai terminal. This research was carried out at PT. PERTAMINA Refinery Unit II Dumai, this research was carried out from August 2023 to August 2024. The data source was obtained through descriptive research methods with a qualitative approach, with data collection analysis techniques based on the results of observation and documentation. The research results show that the implementation of the tanker berthing process at the special PERTAMINA Refinery Unit II Dumai terminal is still experiencing delays. There are several problems that cause delays, including only 1 jetty capacity so you have to queue, weather that does not allow for the docking process, smaller land tank capacity, and the inability to carry out the docking process at night.
ANALISIS KEGAGALAN START PADA MAIN GENERATOR TERHADAP SISTEM NAVIGASI DAN POTENSI RESIKO NAVIGASI DI MV. SEAGREEN NO. 5 Arief Supriatna; Octi Avriani; Aries Sumantri Simaremare
Jurnal Pendidikan Manajemen Transportasi Vol 5 No 1 (2025): Jurnal Pendidikan Manajemen Transportasi
Publisher : Sekolah Tinggi Manajemen Transportasi (STMT Malahayati Jakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63352/jpmt.v5i1.114

Abstract

Kegagalan start pada main generator kapal merupakan masalah serius yang dapat mengganggu operasi pelayaran dan meningkatkan risiko kecelakaan di laut. Penelitian ini bertujuan untuk melakukan analisis mendalam terhadap faktor-faktor penyebab kegagalan start pada Main Generator di MV Seagreen No. 5, serta untuk memahami dampaknya terhadap fungsi sistem navigasi dan potensi risiko navigasi. Selain itu, kami menyelidiki dampak langsung dari kegagalan start Main Generator terhadap operasi sistem navigasi kapal, seperti gangguan pada radar, GPS, dan peralatan navigasi lainnya, serta potensi risiko navigasi seperti penurunan kemampuan manuver kapal dan peningkatan risiko tabrakan dengan objek lain di laut
Advancing Marine Engineering Literacy Through Green Technology Integration: Competency Development for Alternative Fuel Systems and Hybrid Propulsion Mardiana; Pantjadjatmika Rachmardata; Arief Supriatna; Octi Avriani; Rikman Sohriadhana
Meteor STIP Marunda Vol 18 No 2 (2025): December
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) STIP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36101/msm.v18i2.445

Abstract

This study investigates the development of marine engineering literacy focusing on emerging green propulsion technologies including LNG, methanol, ammonia fuel systems, and hybrid electric propulsion. The research examines how marine engineering curricula can effectively integrate alternative fuel technology knowledge while maintaining traditional thermodynamic and mechanical engineering foundations. Through curriculum analysis and competency assessment across maritime academies, the study identifies critical literacy components required for future marine engineers to operate, maintain, and troubleshoot sustainable propulsion systems. The research addresses the urgent need for skilled marine engineers capable of supporting the maritime industry's transition toward IMO 2050 decarbonization targets. Findings offer comprehensive recommendations for updating marine engineering education to encompass green technology literacy.
Co-Authors Akbar Prakoso Arief Supriatna Aries Sumantri Simaremare MARDIANA Muhammad Dwi Arif Pantjadjatmika Pantjadjatmika Rachmardata Rikman Sohriadhana Syafril Zulmaidi