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Brand Image Impact on Maritime Service Quality: Stakeholder Perspectives in Indonesian Shipping Muhammad Dwi Arif; Akbar Prakoso; Pantjadjatmika; Syafril Zulmaidi; Octi Avriani
Jurnal Visi Manajemen Vol. 11 No. 3 (2025): September : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v11i3.819

Abstract

This research employs a qualitative approach to investigate how corporate brand image shapes the quality of maritime services, using a comprehensive stakeholder perspective within the Indonesian shipping industry. The study adopts PT. Multi Jaya Samudra’s TB. Maiden Central operations as its focal case, gathering insights from maritime professionals, academic experts, and industry practitioners to better understand the interconnection between brand perception and service delivery. Data were collected through semi-structured interviews with 65 participants, followed by a thematic analysis to identify emerging patterns. The results highlight that corporate brand image plays a substantial role in influencing how service quality is perceived, with a positive correlation of 79.8% found between brand strength and customer satisfaction. Key themes emerging from the analysis include the enhancement of professional trust, the incorporation of educational elements into industry practices, and the promotion of operational excellence. A robust and reputable brand is shown to provide shipping companies with a distinct competitive edge, while also aligning with broader objectives such as sustainable maritime growth and the adoption of digital innovation. Beyond practical business value, the research enriches the field of maritime business management by presenting a stakeholder-driven framework for brand development, offering opportunities for the integration of industry-relevant curricula in maritime vocational education, and promoting sustainable transportation practices. These findings yield actionable implications for Indonesian shipping enterprises that aim to strengthen brand positioning, improve service performance, and remain competitive in an increasingly dynamic and environmentally conscious maritime sector.
Analisis Standarisasi Klasifikasi Armada Kapal pada PT. Samugara Artajaya Syafril Zulmaidi; Jones Zenas Rante
Jurnal Pendidikan Manajemen Transportasi Vol 4 No 3 (2024): Jurnal Pendidikan Manajemen Transportasi
Publisher : Sekolah Tinggi Manajemen Transportasi (STMT Malahayati Jakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63352/jpmt.v4i3.81

Abstract

The purpose of this study is to analyze and compare the two fleet inspections at PT. Samugara Artajaya. Ship Maintenance Management in a broad sense, is the actions of Managers (sea officers), which include all kinds of activities aimed at keeping the ship in a seaworthy condition (Sea Worthyness), meeting all requirements of the International Maritime Organization (IMO). Seaworthiness or operational worthiness is the condition of a ship that meets the requirements for ship safety, prevention of water pollution, manning, loading lines, loading, ship welfare and passenger health, legal status of the ship, ship safety management to sail in certain waters. All ships around the world are required to use ship inspection and monitoring services by the International or National Classification Agency, because this concerns the interests of ship insurance, ship owners, charterers, and the safety of the ship itself. Indicator variables, hull inspection includes all plates above the air, weather deck plates, sills and hatch equipment above the open deck and inside the open superstructure or open deckhouse and (side ports, cargo ports, front, side and rear ramps and front visors and side windows below the freeboard deck or closed superstructure deck etc., while the engine inspection variable indicators include the main propulsion engine, power transmission engine, shaft system, propulsion engine other than the main propulsion engine, boiler, hot oil heater, waste burner, pressure vessel, machining. The population in this study was the entire fleet of PT. Samugara Artajaya ships totaling eight (8) ships. The data analysis method used in this study is the non-parametric method of simple sign test and signed rank test or better known as the Wilcoxon signed rank test. The results of the analysis, so far the inspections carried out by the company have been as good as possible to achieve the classification standardization that has been carried out in the last 2 years and the comparative inspections carried out by the Classification Agency showed that there were differences where the inspections carried out by the company were smaller than the inspections carried out by the Indonesian Classification. The conclusion of this study, That on average the hull and engine inspections carried out by PT. Samugara Artajaya has not reached the maximum desired by the Indonesian Classification Standard.