Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
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This Author published in this journals
All Journal Jurnal Visi Manajemen (JVM) Jurna Pendidikan Manajemen Transportasi
Akbar Prakoso
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Transportation

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Brand Image Impact on Maritime Service Quality: Stakeholder Perspectives in Indonesian Shipping Muhammad Dwi Arif; Akbar Prakoso; Pantjadjatmika; Syafril Zulmaidi; Octi Avriani
Jurnal Visi Manajemen Vol. 11 No. 3 (2025): September : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v11i3.819

Abstract

This research employs a qualitative approach to investigate how corporate brand image shapes the quality of maritime services, using a comprehensive stakeholder perspective within the Indonesian shipping industry. The study adopts PT. Multi Jaya Samudra’s TB. Maiden Central operations as its focal case, gathering insights from maritime professionals, academic experts, and industry practitioners to better understand the interconnection between brand perception and service delivery. Data were collected through semi-structured interviews with 65 participants, followed by a thematic analysis to identify emerging patterns. The results highlight that corporate brand image plays a substantial role in influencing how service quality is perceived, with a positive correlation of 79.8% found between brand strength and customer satisfaction. Key themes emerging from the analysis include the enhancement of professional trust, the incorporation of educational elements into industry practices, and the promotion of operational excellence. A robust and reputable brand is shown to provide shipping companies with a distinct competitive edge, while also aligning with broader objectives such as sustainable maritime growth and the adoption of digital innovation. Beyond practical business value, the research enriches the field of maritime business management by presenting a stakeholder-driven framework for brand development, offering opportunities for the integration of industry-relevant curricula in maritime vocational education, and promoting sustainable transportation practices. These findings yield actionable implications for Indonesian shipping enterprises that aim to strengthen brand positioning, improve service performance, and remain competitive in an increasingly dynamic and environmentally conscious maritime sector.
Analisis Perbandingan Pelayanan Jasa Warehousing Pada PT. Big Ocean Transportama, PT. Buana Jaya Cargo Dan PT. Cipta Krida Bahari Di Jakarta Tahun 2023 Akbar Prakoso
Jurnal Pendidikan Manajemen Transportasi Vol 4 No 1 (2024): Jurnal Pendidikan Manajemen Transportasi
Publisher : Sekolah Tinggi Manajemen Transportasi (STMT Malahayati Jakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63352/jpmt.v4i1.66

Abstract

Big Ocean Transportama is a company engaged in the field of Freight forwarder and warehousing services. PT. Big Ocean Transportama realizes the importance of making improvements and increasing warehousing services, namely by comparing warehousing services in companies engaged in the warehousing service business, namely PT. Buana Jaya Cargo and PT. Cipta Krida Bahari as an effort to respond to changes and improvements optimally both internally and externally and to improve the quality of warehousing services. With this description, the author is very interested in studying it in more depth and pouring it into a Journal with the title "COMPARATIVE ANALYSIS OF WAREHOUSING SERVICES AT PT. BIG OCEAN TRANSPORTAMA, PT. BUANA JAYA CARGO AND PT. CIPTA KRIDA BAHARI IN JAKARTA". The problem in this journal is the increasing competition in warehousing services between freight forwarding companies in Jakarta. The purpose of this study is to determine the effective actions / solutions of PT. Big Ocean Transportama in following up on the results of the comparison of warehousing services between freight forwarding companies in Jakarta. The approach used in this study is a quantitative approach, with a proportional stratified random sampling technique to draw or determine the number of samples in the 3 (three) companies as users of their services, which are then analyzed using Benchmarking (Patok Duga). The data used are primary data and secondary data as supporting data obtained from the company. From the results of the benchmarking analysis (patok duga), it is known that the competition in warehousing services at PT. Big Ocean Transportama as the implementer of benchmarking PT. Buana Jaya Cargo and PT. Cipta Krida Bahari as the comparison company have a tendency to improve the quality of warehousing services by forming a research and development team, forming a market team and stricter supervision carried out by PT. Big Ocean Transportama management towards its employees in the warehouse and the addition of loading and unloading equipment in the warehouse.
Faktor Penyebab Terjadinya Keterlambatan Pengiriman Barang ke Consignee pada PT. Lex Indonesia Akbar Prakoso
Jurnal Pendidikan Manajemen Transportasi Vol 4 No 2 (2024): Jurnal Pendidikan Manajemen Transportasi
Publisher : Sekolah Tinggi Manajemen Transportasi (STMT Malahayati Jakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63352/jpmt.v4i2.68

Abstract

Lex Indonesia is a company engaged in the field of transportation and shipping services that serve the public in sending packages and documents door to door to all corners of Indonesia. The problem in this thesis is the factors that cause delays in shipping goods to consignees. The purpose of this study is to determine the factors that cause delays in shipping goods to consignees at PT. Lex Indonesia Jakarta in 2020 and find effective solutions and actions. Based on the results of the analysis using the fishbone diagram method used, five influencing factors were obtained, namely, the number of employees is not sufficient to handle the shipping process, bonuses are not given to employees to increase work enthusiasm, there are obstacles in the process of handling shipping goods, the fleet available to support shipping activities is inadequate, fleet maintenance has not been carried out properly and correctly. The root cause solution of the five factors, namely suggesting conducting a selection management analysis by creating positions and HR planning that are useful for finding out how many prospective employees are needed, management should create a program that motivates employees in the form of bonuses to increase work enthusiasm, pay attention to problems related to labor by creating a job training program plan, provide a special budget seriously to add new fleets, conduct routine fleet maintenance schedule evaluations by creating a proper maintenance system and preventive measures to overcome damage and provide warnings in the form of sanctions or notifications to each employee about the procedures for operating the fleet in accordance with the procedure.
Co-Authors Muhammad Dwi Arif Octi Avriani Pantjadjatmika Syafril Zulmaidi