HASNADIA RUSDY
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THE INFLUENCE OF ENTREPRENEURIAL KNOWLEDGE AND CREATIVITY ON THE ENTREPRENEURIAL INTEREST OF TWELFTH GRADE STUDENTS AT UPT SMA NEGERI 3 SIDENRENG RAPPANG HASNADIA RUSDY; MUHAMMAD JUFRI; ASMAYANTI; AGUS SYAM; SUMIATI TAHIR
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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Abstract

The purpose of this study was to determine the effect of entrepreneurial knowledge and creativity on entrepreneurial interest in class XII students of SMA Negeri 3 Sidenreng Rappang. The independent variables in this study are entrepreneurial knowledge and creativity while the dependent variable is entrepreneurial interest. The population in this study were all class XII students of SMA Negeri 3 Sidenreng Rappang for the period of 289 students. While the sample in this study was 75 respondents using random sampling technique. Data collection was carried out by distributing a list of questions (questionnaires) to respondents. The data analysis technique used was multiple linear regression analysis using SPSS software. Based on the results of the analysis and discussion, it can be concluded that: The Entrepreneurial Knowledge variable (X1) partially influences the dependent variable, namely Entrepreneurial Interest (Y). Furthermore, the Creativity variable has a partial effect on the dependent variable, namely Entrepreneurial Interest (Y). The Entrepreneurial Knowledge variable (X1) and Creativity (X2) simultaneously influence the dependent variable, Interest in entrepreneurship (Y).
Theory of Reasoned Action as a Framework for Analyzing Investment Knowledge in Generation Z Satria Lintang Rachmadana; Nurul Mufida; Hasnadia Rusdy; Arjuna Agung Grison Masiku
Fundamental and Applied Management Journal Vol. 2 No. 1 (2024): FAMJ, June 2024
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v2i1.2243

Abstract

This study aims to explore investment knowledge among students at Universitas Negeri Makassar using the Theory of Reasoned Action as a framework. The research examines how investment knowledge is influenced by various factors such as behavioral intentions, financial literacy, cognitive biases, social behavior, attitudes toward behavior, and subjective norms. By applying the Theory of Reasoned Action, this study seeks to explain how these factors shape students' decision-making processes in investment. A descriptive analysis method was employed, with data collected through surveys and analyzed using SPSS software. The study involved a population of students from Universitas Negeri Makassar, focusing on how their attitudes, intentions, and social influences impact their investment decisions. The findings indicate that students’ investment decisions are significantly shaped by their attitudes toward investment behavior and their intentions to act. The results highlight the importance of developing financial literacy and addressing cognitive biases to improve students' investment knowledge. This research has implications for educational programs, emphasizing the need to enhance students' potential and equip them with the necessary skills and knowledge to make informed investment decisions.