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All Journal Wacana, Jurnal Sosial dan Humaniora Jurnal Mahasiswa Mengabdi (JIMAWAbdi)
Said, Abdulah
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Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Social Welfare Data Collection Information System Innovation Process Through PDKTSAM in Malang City Palumpun, Aris Sugiarto; Said, Abdulah; Lastiti, Niken
Wacana Journal of Social and Humanity Studies Vol. 28 No. 2 (2025): WACANA, Jurnal Sosial dan Humaniora
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2025.028.02.03

Abstract

This study uses Rogers' diffusion of innovation theory perspective to examine the Malang City Social Welfare Data Collection (PDKTSAM) innovation's routinization process. The Social Welfare Data Collection aims to identify, classify, and map the welfare conditions of the community to ensure that social assistance and other government programs are on target. The study results indicate that PDKTSAM has become part of the organization's routine activities through the establishment of SOPs, integration with other systems, and ongoing data evaluation and updating mechanisms. Active participation of various stakeholders, policy support, and system modification and adjustment are key factors in ensuring the sustainability of PDKTSAM utilization. However, this study also identified major challenges in the routinization phase, such as data synchronization, updating, and cross-agency coordination. Limited human resources and technological infrastructure are also recognized as obstacles to implementation. Therefore, a holistic and adaptive strategy is needed to overcome these obstacles and ensure the sustainability of PDKTSAM innovation in the long term. With accurate and up-to-date data, the government can design effective policies, reduce poverty, and improve the quality of life of the community as a whole. This data collection also forms the basis for more objective and transparent decision-making in efforts to develop social welfare. Keywords: data evaluation, diffusion of innovation, PDKTSAM, routinization, sustainability
Penguatan Kapasitas Komunikasi Bisnis UMKM Melalui Pelatihan Presentasi B2B Nuralam, Inggang Perwangsa; Wilopo; Said, Abdulah; Hutahayan, Benny; Maulinarhadi, Mirza; Puspita Ningrum, Lilyan; Sa'adah, Ulfi; Puja Dewi Ismawati, Ninik
Jurnal Ilmiah Mahasiswa Mengabdi Vol. 5 No. 3 (2025): Jurnal Ilmiah Mahasiswa Mengabdi (JimawAbdi)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jmab.v5i3.54723

Abstract

Peningkatan kesadaran konsumen terhadap produk ramah lingkungan telah memicu pertumbuhan pesat industri bahan alami dan layanan maklon (white label) perawatan tubuh. Namun, banyak UMKM seperti Necerel menghadapi kendala komunikasi bisnis B2B akibat ketiadaan materi presentasi (pitch deck) yang profesional dan terintegrasi. Pengabdian ini bertujuan memperkuat strategi komunikasi bisnis UMKM melalui pelatihan intensif dan pengembangan materi presentasi yang efektif. Metode pelaksanaan menggunakan pendekatan partisipatif yang meliputi asesmen kebutuhan, workshop komunikasi bisnis, perancangan pitch deck kolaboratif, serta simulasi uji coba dengan calon mitra strategis. Evaluasi kuantitatif melalui pre-test dan post-test mencatat peningkatan kemampuan presentasi tim mitra sebesar 40,4%, sementara 80% responden uji coba menilai materi baru lebih jelas dan persuasif. Hasil menunjukkan bahwa pendekatan storytelling dan visualisasi data efektif meningkatkan profesionalitas serta memperluas peluang jejaring bisnis. Selain itu, program ini memicu perubahan sosial internal berupa pembentukan peran koordinator komunikasi dan budaya kerja yang lebih kolaboratif. Kegiatan ini dapat menjadi model replikasi bagi pengembangan UMKM berorientasi keberlanjutan. Secara spesifik, kontribusi kegiatan ini terletak pada integrasi strategi visual storytelling dalam komunikasi pemasaran B2B yang terbukti mampu meningkatkan kepercayaan mitra dan daya saing UMKM di sektor industri natural.
Co-Authors Hutahayan, Benny Lastiti, Niken Maulinarhadi, Mirza Nuralam, Inggang Perwangsa Palumpun, Aris Sugiarto Puja Dewi Ismawati, Ninik Puspita Ningrum, Lilyan Sa'adah, Ulfi Wilopo