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Harmonisasi Sosial Melalui Pendekatan Religi: Respons Kemanusiaan Bagi Masyarakat Terdampak Letusan Gunung Semeru Wilopo; Abdullah Said; Benny Hutahayan; Nuralam, Inggang Perwangsa; Rizal Alfisyahr
Berdikari: Jurnal Pengabdian Masyarakat Indonesia Vol. 6 No. 1 (2023): Berdikari: jurnal Pengabdian Masyarakat Indonesia
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/bjpmi.06.01.01

Indonesia, known for its geological richness, often experiences natural disasters. One such event was the eruption of Mount Semeru in December 2021 in Lumajang Regency, East Java. The incident posed complex recovery challenges. According to the National Disaster Management Agency (BNPB) report, infrastructure damage reached billions of rupiahs, and thousands of residents were displaced. The challenges extended beyond infrastructure recovery, encompassing the psychological recovery of traumatized residents. Disruptions to the local economy, family separations, and other losses exacerbated the psychosocial burden faced by the affected population. The communities impacted by the eruption of Mount Semeru faced diverse challenges, particularly in religious aspects and the fulfillment of funeral rites (Rukun Kematian). This study highlights the importance of meeting funeral rites needs at every Social Facility (Fasilitas Sosial or Fasos) as a primary foundation for post-disaster recovery. Through collaboration with BNPB, the Social Assistance Program has successfully allocated resources for meeting these needs. Surveys of each Fasos revealed their specific requirements, ranging from funeral equipment to loudspeakers. Technical assistance related to funeral rites was provided by competent practitioners. Although it has shown positive impacts, this research emphasizes the sustainability of assistance as a key factor in the long-term recovery of the affected community. As a recommendation, this assistance should continue, considering the dynamics and changing needs of the community, to ensure ongoing optimal support in facing post-disaster challenges.

Do Satisfaction and Variety Seeking Tendency Affect Revisit Intention in Local Coffee Shop Chain? Tirus, Hilman Madani; Nuralam, Inggang Perwangsa
KINERJA Vol. 29 No. 1 (2025): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v29i1.9120

The purpose of this study was to provide an insight into the crucial antecedents of customer satisfaction and revisit intention in the context of local coffee shop chain customers in Malang City. Studies on customer satisfaction and revisit intention have been conducted extensively by previous researchers. However, this study addresses existing gaps by identifying specific antecedents of customer satisfaction (service quality, atmosphere, and convenience) and revisit intention (customer satisfaction and variety seeking tendency), and analyzing their relationships within a single structural equation model. The type of research used is explanatory research using a quantitative approach. The population of this study were customers of the local coffee shop chain in Malang City. The sampling technique in this study was non-probability sampling using purposive sampling. The sample used in this study amounted to 232 respondents. The analysis method used is the Structural Equation Model based on Partial Least Square (SEM-PLS). The results of this study indicate that service quality and atmosphere affect customer satisfaction. While convenience has no effect on customer satisfaction. Customer satisfaction and variety seeking tendency affect revisit intention.

Trust matters: exploring how video and brand attitudes drive purchase intention in food vlog Fajri, Muhammad Nur; Wilopo, Wilopo; Nuralam, Inggang Perwangsa
BISMA (Bisnis dan Manajemen) Vol. 17 No. 2 (2025)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v17n2.p146-168

This study investigates the effect of food vloggers' content value on viewers' attitudes (video attitude and brand attitude) and purchase intention with trust as a moderating variable. The rise of food vlogging as a digital marketing tool has transformed how consumers engage with culinary content and make purchasing decisions. As viewer trust becomes increasingly important in influencing attitudes and behaviour, understanding content value impacts consumer responses through the S-O-R model is essential for marketers and creators alike. This study targets individuals who actively consume content from three prominent Indonesian food vloggers. Data was collected through an online survey from 335 respondents and analysed using Partial Least Square-Structural Equation Model (PLS-SEM). The results show that informative and entertainment value positively influence video attitude. Video attitude positively influences brand attitude and purchase intention. Trust strengthened the relationship between video attitude and purchase intention, as well as brand attitude and purchase intention. The findings offer insights for marketers and content creators, emphasising the importance of engaging content and trust in shaping consumer behaviour, especially for those interested in exploring Indonesian culinary offerings.

Analysis Factors Influencing Intention to Use of Learning Management System Aditya, Yahya Mulya; Hidayat, Kadarisman; Nuralam, Inggang Perwangsa
Wacana Journal of Social and Humanity Studies Vol. 26 No. 1 (2023): WACANA, Jurnal Sosial dan Humaniora
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2023.026.01.06

This study examines and analyzes the influence of self-efficacy, facilitating conditions, perceived usefulness, perceived ease of use, and attitude toward using on intention to use LMS. The research method used is a quantitative method with a descriptive approach. Data collection procedures in this study is the respondent's response, which comes from a questionnaire distributed to 154 employees of PT Rantai Pasok Teknologi (FishLog) via Google form and sent via WhatsApp containing opinions or assessments. Structural Equation Modeling Partial Least Square (SEM-PLS) is the analysis tool. The results showed a positive and significant influence on self-efficacy, perceived ease of use, perceived usefulness, attitude toward using, and intention to use. The facilitating conditions factor was found to have an insignificant effect on perceived ease of use. Companies that have used LMS must properly prepare supporting facilities and understand their employees regarding features, benefits, and other things that can keep positive attitudes and employee interest in LMS.Keywords: self-efficacy, facilitating conditions, perceived usefulness, perceived ease of use, attitude toward using, intention to use, extended TAM

Bagaimana Service Quality, Customer Satisfaction, dan Customer Loyalty Mempengaruhi Pelanggan Barbershop Chain? Trysna, Palguna Pamagath; Nuralam, Inggang Perwangsa
Jurnal Ekonomi Efektif Vol. 6 No. 3 (2024): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v6i3.39171

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh service quality terhadap customer loyalty dengan customer satisfaction sebagai intervening pada pelanggan barbershop chain di Kota Malang. Jenis penelitian ini adalah explonatory research melalui pendekatan kuantitatif. Populasi dalam penelitian ini yaitu pelanggan dari barbershop chain di Kota Malang yang jumlahnya tidak diketahui secara pasti. Teknik pengambilan sampel yang digunakan pada penelitian ini adalah non probability sampling menggunakan purposive sampling. Sampel yang digunakan pada penelitian ini sebesar 270 responden. Metode analisis yang digunakan pada penelitian ini adalah Structural Eduation Model berbasis Partial Least Square (SEM-PLS). Hasil penelitian menujukkan bahwa service quality memiliki pengaruh dan signifikan terhadap customer satisfaction. Customer satisfaction memiliki pengaruh dan signifikan terhadap customer loyalty. Service quality tidak memiliki pengaruh dan tidak signifikan pada customer loyalty. Service quality memiliki pengaruh dan signifikan terhadap customer loyalty melalui customer satisfaction sebagai variabel intervening.

Do Satisfaction and Variety Seeking Tendency Affect Revisit Intention in Local Coffee Shop Chain? Tirus, Hilman Madani; Nuralam, Inggang Perwangsa
KINERJA Vol. 29 No. 1 (2025): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v29i1.9120

The purpose of this study was to provide an insight into the crucial antecedents of customer satisfaction and revisit intention in the context of local coffee shop chain customers in Malang City. Studies on customer satisfaction and revisit intention have been conducted extensively by previous researchers. However, this study addresses existing gaps by identifying specific antecedents of customer satisfaction (service quality, atmosphere, and convenience) and revisit intention (customer satisfaction and variety seeking tendency), and analyzing their relationships within a single structural equation model. The type of research used is explanatory research using a quantitative approach. The population of this study were customers of the local coffee shop chain in Malang City. The sampling technique in this study was non-probability sampling using purposive sampling. The sample used in this study amounted to 232 respondents. The analysis method used is the Structural Equation Model based on Partial Least Square (SEM-PLS). The results of this study indicate that service quality and atmosphere affect customer satisfaction. While convenience has no effect on customer satisfaction. Customer satisfaction and variety seeking tendency affect revisit intention.

Kontribusi Media Sosial terhadap Penguatan Usaha dan Sustainable Tourism di Kota Lama Semarang Nuralam, Inggang Perwangsa; Asmoro, Priandhita Sukowati; Ramadhan, Hanifa Maulani; Novianti, Nurlita; Laili, Fitrotul; Aini, Edlyn Khurotul
DEDIKASI PKM Vol. 5 No. 2 (2024): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v5i2.38927

Kegiatan pengabdian masyarakat ini bertujuan mendukung pariwisata berkelanjutan di Kawasan Kota Lama Semarang, dengan fokus pada identifikasi masalah, kebutuhan, dan pembuatan konten media sosial untuk memperkuat bisnis dan pariwisata berkelanjutan. Potensi kawasan Kota Lama belum maksimal dimanfaatkan untuk pertumbuhan ekonomi lokal dan pelestarian lingkungan. Melalui observasi dan diskusi dengan pemangku kepentingan lokal, diidentifikasi masalah kurangnya kesadaran wisatawan tentang potensi pariwisata dan pentingnya pelestarian lingkungan dan budaya. Berdasarkan hasil identifikasi, tim membuat konten media sosial yang menarik dan informatif, bekerja sama dengan pemangku kepentingan. Konten ini berfokus pada promosi potensi pariwisata Kota Lama Semarang, edukasi tentang pelestarian lingkungan dan budaya, serta mengajak wisatawan untuk mendukung pariwisata berkelanjutan. Tujuannya adalah menjadikan Kota Lama Semarang destinasi pariwisata berkelanjutan yang berkontribusi pada ekonomi lokal dan menjaga warisan sejarah dan budaya.

Penerapan Teknologi Produksi dan Strategi Pemasaran dalam Meningkatkan Daya Saing UMKM Cokelat Sehat Berkelanjutan Worokinasih, Saparila; Ratnawati, Dian Eka; Ramadhan, Hanifa Maulani; Asmoro, Priandhita Sukowidyanti; Kartika, Annisa Wuri; Nuralam, Inggang Perwangsa; Setyowati, Andri; Khofifatunnabilah, Khofifatunnabilah; Raisha, Serefika; Utomo, Yoga Cahyo; Hasibuan, Herida Hafni; Achmad, Riza Putra
DEDIKASI PKM Vol. 6 No. 1 (2025): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v6i1.45328

Cokelat sehat sebagai makanan fungsional merupakan produk makanan yang tidak hanya mementingkan rasa namun juga manfaatnya bagi kesehatan kesehatan. Produksi cokelat sehat yang dijalankan oleh Usaha Mikro Kecil dan Menengah (UMKM) menghadapi beberapa tantangan dalam daya saing pemasaran khususnya dalam sektor pangan olahan. Teknologi dapat diterapkan untuk implementasi dan konseptualisasi desain dan produksi baru yang berbeda dengan pesaing. Kegiatan pengabdian masyarakat ini bertujuan untuk peningkatan produksi dan strategi pemasaran untuk meningkatkan daya saing pada produk cokelat sehat di UMKM Nichoa. Metode pelaksanaan meliputi pelatihan dan pendampingan dalam pengembangan strategi pemasaran, diversifikasi produk dan identitas merek dan branding serta peningkatan produksi dengan intervensi alat produksi baru. Hasil kegiatan menunjukkan adanya peningkatan dalam strategi pemasaran dan branding dengan pemanfaatan platform digital untuk meningkatkan visibilitas dan branding produk Nichoa. Sedangkan dalam hal kapasitas produksi didapatkan peningkatan persentase kenaikan produksi cokelat batang sebesar 5% untuk ukuran 80 gram dan 23% untuk ukuran 35 gram dengan penggunaan mesin melanger dan roasting yang baru. Saran dari hasil kegiatan ini adalah perlu Upaya berkelanjutan dalam pengembangan strategi pemasaran sesuai dengan selera konsumen dengan mempertahankan startegi digital marketing.

Pendampingan dan Pelatihan Pengendalian Hama Kakao Berkelanjutan: Studi Kasus di Desa Larangan Luwok Ranatarisza, Mirza Maulinarhadi; Nuralam, Inggang Perwangsa; Wilopo, Wilopo; Said, Abdullah; Hutahayan, Benny; Nafisa, Layyin; Setyowati, Andri
DEDIKASI PKM Vol. 6 No. 1 (2025): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v6i1.45838

Kegiatan pengabdian kepada masyarakat dengan kegiatan yang berfokus pada pendampingan dan pelatihan petani kakao dalam pencegahan dan penanggulangan hama kakao, bertujuan untuk meningkatkan kemampuan petani kakao di Desa Larangan Luwok, Kec. Bejen, Kab. Temanggung, dalam mengidentifikasi dan mengendalikan hama yang menyerang tanaman kakao. Program ini dirancang untuk dilaksanakan secara multiple-year yakni selama tiga tahun dengan fokus pada identifikasi hama dan pengendalian dasar pada tahun pertama, pengembangan teknik pengendalian lanjutan pada tahun kedua, serta evaluasi dan penyusunan rencana keberlanjutan pada tahun ketiga. Metode yang digunakan mencakup pelatihan intensif, pendampingan lapangan, dan monitoring serta evaluasi berkelanjutan. Pelaksanaan kegiatan dilakukan 1 (satu) hari pada Rabu 5 Juni 2024 di Balai Desa, Desa Larangan Luwok. Kegiatan diikuti oleh sebagian besar petani kakao yang berada di Desa Larangan Luwok sejumlah 39 petani. Hasil program pendampingan dan pelatihan petani kakao di Desa Larangan Luwok pada tahun pertama sudah dapat memberikan dampak positif terhadap peningkatan kapasitas petani dalam mengelola hama kakao secara terpadu dan berkelanjutan. Melalui pendekatan yang holistik, mencakup pelatihan, praktik lapangan, pengelolaan pascapanen, yang akan dilanjutkan pada prosedur pendampingan di tahun keuda dan ketiga serta dengan pembentukan komunitas petani kakao ini, diharapkan dapat lebih meningkatkan produktivitas dan kualitas hasil panen kakao, serta memperkuat kemandirian petani dalam mengelola masalah hama.

Beyond Likes: The Impact of Social Media Marketing on Healthy Product Repurchase through Brand Image and Trust Adelia, Winalda; Nuralam, Inggang Perwangsa; Wilopo
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

The rapid development of digital technology has reshaped business competition dynamics, especially in the food sector. Social media marketing activities (SMMA) have emerged as strategic tools to engage consumers, build brand image, and foster repurchase intention. This study aims to investigate the influence of Social media marketing activities (SMMA) on repurchase intention, mediated by brand image and brand trust, and moderated by health consciousness. Using a quantitative explanatory approach, data were collected from 280 respondents who had purchased products from PT. Lean Lab Indonesia through TikTok Shop. The sampling method used was purposive sampling. Structural Equation Modeling (SEM-PLS) was employed to analyze the data. The findings indicate that Social media marketing activities (SMMA) significantly influence brand image, brand trust, and repurchase intention. Both brand image and brand trust mediate the relationship between Social media marketing activities (SMMA) and repurchase intention. Furthermore, health consciousness moderates the relationship between brand trust and repurchase intention. The results highlight the importance of integrating health values in digital marketing strategies to boost consumer loyalty in the healthy food industry.

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