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All Journal GEMBIRA (Pengabdian Kepada Masyarakat) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Kiagus Muhammad Amran
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Etika Bisnis dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan di Auto 2000 Soekarno Hatta Bandung Yosua Henoch Maraden; Kiagus Muhammad Amran; Asarethka Adjane Annisawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9667

Abstract

This study aims to analyze the influence of business ethics and customer satisfaction on customer loyalty at Auto2000 Soekarno-Hatta Bandung. The research method employed is quantitative with a survey approach, involving respondents who are Auto2000 customers. Sampling was conducted using purposive sampling with a total of n respondents. The research instrument was a questionnaire tested for validity and reliability, while data analysis employed multiple linear regression to examine the effect of the independent variables, namely business ethics (X1) and customer satisfaction (X2), on the dependent variable, customer loyalty (Y). The results show that, partially, business ethics has a positive and significant effect on customer loyalty, and customer satisfaction also has a positive and significant effect on customer loyalty. Simultaneously, both independent variables have a positive and significant impact on customer loyalty. The coefficient of determination (R²) indicates that the proportion of the contribution of business ethics and customer satisfaction to customer loyalty is substantial, while the remainder is influenced by other factors outside this study. These findings affirm that implementing strong business ethics principles—such as honesty, transparency, and responsibility—combined with delivering services that meet or exceed customer expectations, is a crucial strategy for building and sustaining customer loyalty in the automotive industry
Pengaruh Etika Bisnis dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan di Auto 2000 Soekarno Hatta Bandung Yosua Henoch Maraden; Kiagus Muhammad Amran; Asarethka Adjane Annisawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9667

Abstract

This study aims to analyze the influence of business ethics and customer satisfaction on customer loyalty at Auto2000 Soekarno-Hatta Bandung. The research method employed is quantitative with a survey approach, involving respondents who are Auto2000 customers. Sampling was conducted using purposive sampling with a total of n respondents. The research instrument was a questionnaire tested for validity and reliability, while data analysis employed multiple linear regression to examine the effect of the independent variables, namely business ethics (X1) and customer satisfaction (X2), on the dependent variable, customer loyalty (Y). The results show that, partially, business ethics has a positive and significant effect on customer loyalty, and customer satisfaction also has a positive and significant effect on customer loyalty. Simultaneously, both independent variables have a positive and significant impact on customer loyalty. The coefficient of determination (R²) indicates that the proportion of the contribution of business ethics and customer satisfaction to customer loyalty is substantial, while the remainder is influenced by other factors outside this study. These findings affirm that implementing strong business ethics principles—such as honesty, transparency, and responsibility—combined with delivering services that meet or exceed customer expectations, is a crucial strategy for building and sustaining customer loyalty in the automotive industry
PENGABDIAN KEPADA MASYARAKAT PELATIHAN KEPEMIMPINAN PADA OSIS SMK 1 PASUNDAN CIMAHI Hesti Sugesti; Sigit Santosa; Farid Madani; Nur Aziz Sugiharto; Rukmi Juwita; Kiagus Muhammad Amran; Kanya Deva Aurellea
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 2 No 03 (2024): JUNI 2024
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kepemimpinan menjadi faktor primer untuk menentukan apakah suatu organisasi mencapai tujuan yang telah ditentukan, dengan sejumlah cara / gaya yang khas yang dapat mempengaruhi keseluruhan proses kegiatan suatu kelompok atau tim. Tanpa adanya suatu kepemimpinan, sebuah organisasi hanya terdiri dari sekumpulan orang bingung dan mesin-mesin karena tidak ada yang memimpin untuk bergerak. Masing-masing pemimpinan memiliki sifat, kebiasaan, watak yang unik dan khas yang menunjukkan perbedaan seorang pemimpin dengan orang lain. Latihan kepemimpinan yang dilakukan pada Anggota OSIS SMK 1 Pasundan ini merupakan pelatihan kepemimpinan yang diharapkan dapat membentuk karakter seorang pemimpin dari masing-masing anggota OSIS SMK 1 Pasundan. Dalam praktek gaya kepemimpinan, OSIS SMK 1 Pasundan diharapkan dapat membentuk budaya dalam organisasi OSIS menjadi berkarakter dan meningkatkan produktivitas kegiatan dalam OSIS SMK 1 Pasundan melalui beragam penyampaian materi, pelatihan, focus group discussion sehingga dapat lebih terlatih dalam menganalisis dan menemukan solusi dari permasalahan nyata yang dihadapi secara nyata.
Co-Authors Asarethka Adjane Annisawati Farid Madani Hesti Sugesti Kanya Deva Aurellea Nur Aziz Sugiharto Rukmi Juwita Sigit Santosa Yosua Henoch Maraden