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All Journal SULTANIST: Jurnal Manajemen dan Keuangan Epaper Bisnis: International Journal Entrepreneurship and Management
Bambang Raditya Purnomo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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INTEGRATING GREEN HUMAN RESOURCE MANAGEMENT AND GREEN INNOVATION TO ENHANCE ENVIRONMENTAL SUSTAINABILITY AND EMPLOYEE PERFORMANCE THROUGH SUSTAINABLE COMPETITIVE ADVANTAGE Bambang Raditya Purnomo; Sukesi, Sukesi
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 14 No. 1S (2026): (International Conference ICEBEMA Dr. Soetomo University and ICEBesMA Prima I
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v14i1S.805

Abstract

This study investigates the role of Green Human Resource Management (GHRM) and Green Innovation in improving employee performance and environmental sustainability through Sustainable Competitive Advantage (SCA) as an intervening variable. The study aims to bridge the gap between human resource management and environmental science by demonstrating how green-oriented HR practices and innovation contribute not only to organizational performance but also to ecological outcomes such as energy efficiency, waste reduction, and greenhouse gas (GHG) emission mitigation. Data were collected from 87 employees of PT Segar Murni Utama, a company implementing environmentally responsible operational practices. Partial Least Square–Structural Equation Modeling (PLS-SEM) was used to test the hypotheses. Results indicate that both GHRM and Green Innovation have significant direct effects on SCA and employee performance. Moreover, SCA mediates the relationship between GHRM, Green Innovation, and employee performance. These findings suggest that adopting GHRM and Green Innovation policies enhances not only human capital effectiveness but also the company’s contribution to Sustainable Development Goals (SDG 12 – Responsible Consumption and Production, and SDG 13 – Climate Action). The study highlights the strategic importance of aligning HR and innovation policies with environmental sustainability objectives to foster long-term competitive advantage and ecological resilience.
The Role of TikTok Shop Influencers through "Toxic" Content in Triggering Impulse Buying among Generation Z for Fast Fashion Product Marlisye Aprilia Sarah Togas; Bambang Raditya Purnomo
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 3 No. 1 (2026): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v3i1.691

Abstract

The rapid growth of TikTok Shop as a social commerce platform has led to the emergence of 'toxic content' produced by influencers as a marketing tactic that effectively influences Generation Z's shopping behavior. This study investigates the role of TikTok Shop influencers and their 'toxic content' in stimulating impulse buying behavior among Generation Z consumers in the fast fashion sector, focusing on the psychological mechanisms involved, the most frequently purchased product categories, and the broader impacts of these consumption patterns. A qualitative research approach with a phenomenological design was used, and data were gathered through in-depth interviews with eight informants: six Generation Z consumers aged 19–24 years and two active TikTok Shop fashion influencers, selected via purposive sampling. The data were analyzed using the interactive model of Miles, Huberman, and Saldaña (2014). Findings show that 'toxic content' acts as a stimulus within the Stimulus-Organism-Response (S-O-R) theoretical framework, triggering impulse buying within minutes by evoking positive emotions and urgency. The Fear of Missing Out (FOMO) mechanism, driven by emotional triggers like time scarcity, social proof, and exclusivity, was the most dominant psychological factor. The most commonly purchased items were tops, coordinated sets, aesthetic bottoms, locally-made footwear, and accessories. The effects of 'toxic content' are financial, psychological, social, and environmental. This study advances influencer marketing literature and provides insights into Generation Z’s consumer behavior in the social commerce age.
Co-Authors Marlisye Aprilia Sarah Togas Sukesi .