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FROM VIRAL TO VITAL: SOCIAL MEDIA AS A CATALYST FOR REPARATIVE JUSTICE AND COLLECTIVE HUMANITY Viani, Adelia Marta
Advances In Social Humanities Research Vol. 1 No. 11 (2023): ADVANCES in Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v1i11.500

Abstract

In the digital era, social media has emerged as a crucial public sphere where narratives of justice, solidarity, and activism transcend geographical and cultural boundaries. Movements such as Black Lives Matter, #MeToo, and #EndSARS demonstrate how viral content can spark global awareness of systemic injustice, yet questions remain on how such virality can transform into sustainable mechanisms of reparative justice. This study aims to explore how social media narratives transition from being merely viral to becoming vital in fostering reparative justice and collective humanity. Using a qualitative research design with a critical discourse approach, data were collected through digital content analysis of viral hashtags and complemented by in-depth interviews with activists, social media users, and scholars. Thematic analysis was employed to identify recurring patterns of collective memory, emotional validation, and solidarity in online spaces, while triangulation with existing literature strengthened the validity of findings. The study reveals three key findings: first, viral narratives play a pivotal role in raising collective awareness and archiving experiences of injustice; second, social media functions as a reparative arena where emotional validation and digital solidarity contribute to healing and resistance; and third, the transformation from viral to vital requires sustained narratives, hybrid online–offline mobilization, and ethical platform design oriented toward justice. These results contribute to developing the conceptual framework of "digital reparative justice," offering both theoretical and practical implications for reimagining social media as a catalyst for collective humanity.
Peran Green Supply Chain Management dalam Meningkatkan Keunggulan Bersaing Industri Manufaktur di Jawa Timur Viani, Adelia Marta
GEMA EKONOMI Vol 14 No 2 (2025): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v14i2.3192

Abstract

Industri manufaktur di Jawa Timur menghadapi persaingan ketat sekaligus tuntutan keberlanjutan yang semakin tinggi. Penerapan Green Supply Chain Management (GSCM) dipandang sebagai strategi efektif untuk menjawab tantangan tersebut, karena tidak hanya berfokus pada kepatuhan lingkungan, tetapi juga menciptakan keunggulan bersaing. Penelitian ini bertujuan menganalisis peran dimensi GSCM terhadap peningkatan daya saing perusahaan manufaktur di Jawa Timur. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan survei terhadap 210 responden dari berbagai subsektor manufaktur. Data dianalisis menggunakan Partial Least Square–Structural Equation Modeling (PLS-SEM) dengan instrumen kuesioner skala Likert, yang sebelumnya diuji validitas dan reliabilitasnya. Hasil penelitian menunjukkan bahwa seluruh dimensi GSCM—green purchasing, eco-design, green manufacturing, reverse logistics, dan internal environmental management—berpengaruh positif signifikan terhadap keunggulan bersaing. Dimensi Internal Environmental Management dan Green Manufacturing memiliki pengaruh dominan, yang menegaskan pentingnya komitmen manajemen internal serta efisiensi produksi ramah lingkungan dalam meningkatkan daya saing. Penelitian ini juga menemukan bahwa reverse logistics masih menghadapi kendala infrastruktur dan biaya, meski tetap berkontribusi pada loyalitas pelanggan. Implikasi penelitian ini adalah perlunya integrasi GSCM sebagai strategi inti perusahaan, dukungan regulasi pemerintah, serta penguatan kapasitas pemasok lokal. Temuan ini memberikan kontribusi teoretis dalam pengembangan literatur GSCM di konteks negara berkembang sekaligus masukan praktis bagi industri dan pembuat kebijakan untuk mendorong transisi menuju industri hijau berdaya saing tinggi.