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All Journal GEMA EKONOMI Advances In Social Humanities Research Journal of Management, Economic, and Financial
Viani, Adelia Marta
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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FROM VIRAL TO VITAL: SOCIAL MEDIA AS A CATALYST FOR REPARATIVE JUSTICE AND COLLECTIVE HUMANITY Viani, Adelia Marta
Advances In Social Humanities Research Vol. 1 No. 11 (2023): ADVANCES in Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v1i11.500

Abstract

In the digital era, social media has emerged as a crucial public sphere where narratives of justice, solidarity, and activism transcend geographical and cultural boundaries. Movements such as Black Lives Matter, #MeToo, and #EndSARS demonstrate how viral content can spark global awareness of systemic injustice, yet questions remain on how such virality can transform into sustainable mechanisms of reparative justice. This study aims to explore how social media narratives transition from being merely viral to becoming vital in fostering reparative justice and collective humanity. Using a qualitative research design with a critical discourse approach, data were collected through digital content analysis of viral hashtags and complemented by in-depth interviews with activists, social media users, and scholars. Thematic analysis was employed to identify recurring patterns of collective memory, emotional validation, and solidarity in online spaces, while triangulation with existing literature strengthened the validity of findings. The study reveals three key findings: first, viral narratives play a pivotal role in raising collective awareness and archiving experiences of injustice; second, social media functions as a reparative arena where emotional validation and digital solidarity contribute to healing and resistance; and third, the transformation from viral to vital requires sustained narratives, hybrid online–offline mobilization, and ethical platform design oriented toward justice. These results contribute to developing the conceptual framework of "digital reparative justice," offering both theoretical and practical implications for reimagining social media as a catalyst for collective humanity.
Peran Green Supply Chain Management dalam Meningkatkan Keunggulan Bersaing Industri Manufaktur di Jawa Timur Viani, Adelia Marta
GEMA EKONOMI Vol 14 No 2 (2025): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v14i2.3192

Abstract

Industri manufaktur di Jawa Timur menghadapi persaingan ketat sekaligus tuntutan keberlanjutan yang semakin tinggi. Penerapan Green Supply Chain Management (GSCM) dipandang sebagai strategi efektif untuk menjawab tantangan tersebut, karena tidak hanya berfokus pada kepatuhan lingkungan, tetapi juga menciptakan keunggulan bersaing. Penelitian ini bertujuan menganalisis peran dimensi GSCM terhadap peningkatan daya saing perusahaan manufaktur di Jawa Timur. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan survei terhadap 210 responden dari berbagai subsektor manufaktur. Data dianalisis menggunakan Partial Least Square–Structural Equation Modeling (PLS-SEM) dengan instrumen kuesioner skala Likert, yang sebelumnya diuji validitas dan reliabilitasnya. Hasil penelitian menunjukkan bahwa seluruh dimensi GSCM—green purchasing, eco-design, green manufacturing, reverse logistics, dan internal environmental management—berpengaruh positif signifikan terhadap keunggulan bersaing. Dimensi Internal Environmental Management dan Green Manufacturing memiliki pengaruh dominan, yang menegaskan pentingnya komitmen manajemen internal serta efisiensi produksi ramah lingkungan dalam meningkatkan daya saing. Penelitian ini juga menemukan bahwa reverse logistics masih menghadapi kendala infrastruktur dan biaya, meski tetap berkontribusi pada loyalitas pelanggan. Implikasi penelitian ini adalah perlunya integrasi GSCM sebagai strategi inti perusahaan, dukungan regulasi pemerintah, serta penguatan kapasitas pemasok lokal. Temuan ini memberikan kontribusi teoretis dalam pengembangan literatur GSCM di konteks negara berkembang sekaligus masukan praktis bagi industri dan pembuat kebijakan untuk mendorong transisi menuju industri hijau berdaya saing tinggi.
Determination of Consumer Purchase Decisions In The E-Commerce Ecosystem Wijaya, Abi Surya; viani, Adelia marta
Journal of Management Economic and Financial Vol. 4 No. 1 (2026): Journal of Management, Economic and Financial
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v4i1.190

Abstract

This study aims to analyze the determination of consumer purchase decisions in the e-commerce ecosystem in Indonesia, by examining the influence of price variables, product quality, consumer trust, online reviews, and ease of use of the platform simultaneously or partially. Indonesia's rapid e-commerce development with a transaction value of USD 59 billion in 2023 creates an urgent need to understand the factors that determine digital consumer purchasing decisions. The study used a quantitative approach with a cross-sectional survey design. The population is active e-commerce consumers aged 17–45 years in the West Java region, with a sample of 360 respondents determined using purposive sampling techniques. Data were collected through a 5-point Likert scale structured questionnaire and analyzed using multiple regression with the help of SPSS 26. The results showed that the five independent variables simultaneously had a significant effect on purchasing decisions (F = 152.47; p < 0.001) with a determination coefficient of R² = 0.681, meaning that 68.1% of the variation in purchasing decisions was explained by the five variables. Partially, consumer confidence had the greatest influence (B = 0.341; p < 0.001), followed by price (B = 0.312), ease of use (B = 0.289), product quality (B = 0.278), and online reviews (B = 0.256). The novelty of the research lies in the integration of the five determinant factors in one analytical model tested in the context of Indonesian e-commerce multi-platform. These findings provide strategic implications for e-commerce businesses to prioritize building trust and optimizing user experience in designing digital marketing strategies.
The Effect Of Digital Transformation On The Performance Of Msmes In The Economic Era 5.0 viani, Adelia marta; Wijaya, Abi Surya
Journal of Management Economic and Financial Vol. 4 No. 1 (2026): Journal of Management, Economic and Financial
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v4i1.192

Abstract

This study aims to analyze the influence of digital transformation on the performance of Micro, Small, and Medium Enterprises (MSMEs) in the Economy 5.0 era, as well as examine the mediating role of digital literacy in this relationship. Economics 5.0 marks a paradigm shift from technology-based automation to the integration of human intelligence and artificial intelligence centered on human values. In this context, MSMEs are required to transform digitally to increase business competitiveness and sustainability. The study used a quantitative approach with a cross-sectional survey design. The research population is all MSME actors registered at the Indramayu Regency Cooperatives and SMEs Office which totals 4,872 units. The sample was determined as many as 360 respondents using stratified random sampling technique. The research instrument is in the form of a questionnaire with a 5-point Likert scale that has gone through validity and reliability tests. The data was analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the help of SmartPLS 4.0 software. The results showed that digital transformation had a positive and significant effect on the performance of MSMEs (B= 0.487; p < 0.001). Digital literacy has been shown to partially mediate the relationship between digital transformation and MSME performance (indirect effect = 0.163; LLCI = 0.089; ULCI = 0.251). In addition, there is a positive moderation effect of human resource capabilities in strengthening the relationship between digital transformation and MSME performance. The findings of the research make a theoretical contribution to the development of Resource-Based View (RBV) in the digital context and practical implications for policymakers to design programs to increase MSME digital literacy that are integrated with the Economy 5.0 ecosystem.
Co-Authors Wijaya, Abi surya