Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal Bakti Cendana: Jurnal Pengabdian Masyarakat Journal of Islamic Economic and Business Research Journal of Islamic Management
Yudhy Widya Kusumo
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Nursing Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Penguatan Manajemen Keuangan UMKM Batik Solo melalui Pelatihan dan Penyuluhan Berkelanjutan Mariana Mariana; Yudhy Widya Kusumo; Sri Winarsih Ramadana; Rahmaniar Rahmaniar; Rahmad Rahmad; Nurul Kamaliah
Bakti Cendana Vol 8 No 2 (2025): Bakti Cendana: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/bc.8.2.2025.152-160

Abstract

Batik, as a traditional Indonesian art form that has developed over centuries, gained international recognition when it was designated as an Intangible Cultural Heritage by UNESCO in 2009. Despite its high cultural and historical value, MSMEs in the batik sector in Solo face several challenges, particularly related to financial management and access to capital. The potential of batik MSMEs has not been fully utilized due to a lack of knowledge in financial management and a low awareness of the importance of proper financial management. To address these issues, community service was conducted using lectures and practical training methods at strategic locations such as Batik Wijaya Kusuma and Batik Danny. The materials covered included basic transaction recording, budgeting, and cash flow management. The results showed that the outreach and training activities received positive responses and could provide an effective solution to improve the financial management of batik MSMEs. Therefore, this activity should be carried out continuously to support the improvement of financial performance in batik MSMEs in Solo.
Manajemen Komunikasi Islam: Prinsip, Konsep, dan Relevansi di Era Modern Yudhy Widya Kusumo; Mariana Mariana
Journal of Islamic Management Vol. 5 No. 1 (2025): January
Publisher : Program Studi Manajemen Dakwah Fakultas Dakwah dan Komunikasi UIN Sunan Ampel Surabaya, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jim.v5i1.1961

Abstract

This study aims to explore the relevance of the fundamental principles of Islamic communication in the context of digital communication in the modern era, focusing on the principles of shidiq (truthfulness), amanah (trustworthiness), tabligh (communication), and fathanah (wisdom). The study also discusses the role of Islamic communication management in digital dakwah, along with the challenges and opportunities that arise in spreading Islamic messages through digital platforms. The research method used is a literature review with a qualitative approach, where the researcher examines various relevant sources on Islamic communication principles and their application in modern communication, particularly in the context of social media and information technology. The results show that the principles of Islamic communication play a significant role in maintaining the quality of communication in the digital era. Truthfulness, trustworthiness, and wisdom in communication are crucial in minimizing misinformation, hate speech, and social polarization that often emerge in the online world. Moreover, digital dakwah offers an opportunity to spread Islamic messages in a more inclusive and dynamic manner, but it still requires prudent management to ensure the messages conveyed are accurate and responsible. This study suggests the importance of integrating modern communication theories with Islamic principles to create ethical, harmonious, and constructive communication in the digital world.
Islamic Values, Digital Marketing, and Purchase Intention: Their Impact on the Preservation of Local Wisdom in Halal MSMEs in Aceh Diana; Mariana; Yudhy Widya Kusumo; Yeni Irawan; Rahmad; Muhammad Arifai
Journal of Islamic Economic and Business Research Vol. 5 No. 2: December 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jiebr.v5i2.392

Abstract

This study examines the role of integrating Islamic values and digital marketing strategies in enhancing Muslim consumers' purchase intention for halal-certified MSME products in Aceh and its impact on preserving local wisdom. Using a quantitative approach, the research employs an explanatory design, collecting data from 215 respondents through purposive sampling. Primary data is obtained through questionnaires, supported by secondary data for contextual analysis. The findings reveal that the application of Islamic values plays a fundamental role in shaping consumer purchase intentions, emphasizing the importance of ethical principles in influencing purchasing behavior. Digital marketing strategies also positively contribute to consumer interest, though their influence is smaller compared to Islamic values. Additionally, the study highlights a strong relationship between consumer purchase intentions and the preservation of local wisdom in Aceh. It underscores the importance of a balanced approach that integrates value-based strategies with digital promotion to maximize consumer interest while preserving local traditions. The research advocates for holistic marketing strategies that align with Islamic principles and cultural preservation efforts, enabling MSMEs to thrive and sustain Aceh’s heritage in the era of globalization.
Co-Authors Diana Mariana Mariana Mariana Mariana Muhammad Arifai Nurul Kamaliah Rahmad Rahmad Rahmad Rahmaniar Rahmaniar Sri Winarsih Ramadana Yeni Irawan