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All Journal An-Nuha : Jurnal Pendidikan Islam eProceedings of Management
Sari, Putri Amanda
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Animosity Terhadap Reluctant To Buy Melalui Boycott (Studi Pada Produk Unilever Indonesia) Sari, Putri Amanda; Dewi, Citra Kusuma
eProceedings of Management Vol. 12 No. 4 (2025): Agustus 2025
Publisher : eProceedings of Management

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh animosity terhadap reluctant to buy pada produk Unilever Indonesiamelalui boycott. Dengan menggunakan pendekatan kuantitatif deskriptif menggunakan SmartPLS 4.0. Masyarakat Indonesiayang mengetahui produk Unilever Indonesia dan mengetahui gerakan boycott terhadap produk yang berafiliasi dengan Israelmerupakan populasi dari penelitian ini. Sampel pada penelitian ini berjumlah 400 responden dengan pengumpulan datamenggunakan kuesioner.Hasil penelitian menunjukkan bahwa animosity, boycott, dan reluctant to buy memiliki angka yang tinggi pada produkUnilever Indonesia. Kemudian, animosity berpengaruh secara positif dan signifikan terhadap boycott dan reluctant to buy.Lalu, boycott juga berpengaruh secara positif dan signifikan terhadap reluctant to buy. Dan boycott berhasil memediasihubungan antara animosity dan reluctant to buy. Artinya perasaan kebencian terhadap suatu produk yang diperoleh ataudiproduksi oleh kelompok atau negara tertentu dapat menimbulkan gerakan boycott dan menciptakan perilaku reluctant tobuy.Kata Kunci: Animosity, Boycott, Reluctant To Buy
Pengaruh Kecerdasan Spiritual Terhadap Coping Mechanism Siswa Sari, Putri Amanda; YM, Khairuddin; Syarifah, Syarifah
An-Nuha Vol 5 No 4 (2025): Islamic Education
Publisher : Prodi Pendidikan Keagamaan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/annuha.v5i4.740

Abstract

This study aims to determine the effect of spiritual intelligence on coping mechanisms of class XI students of Madrasah Aliyah Negeri 2 Langkat. This study uses a quantitative approach with an explanatory-research method. The population of the study was all class XI students of Madrasah Aliyah Negeri 2 Langkat, while the sample of the study was 104 students from class XI MIPA-1, XI IIS-1, and XI IIK-2. Data were collected through a questionnaire on spiritual intelligence and coping mechanisms, then analyzed with simple regression analysis to see the relationship between the two variables. The results showed that students' spiritual intelligence was in the medium category with a frequency of 80 (76.9%). The students' coping mechanisms are also in the moderate category with a frequency of 80 (76.9%), Based on results of a simple linier regression, the t-test was 8964 with a p-value 0f 0.000 < 0,05. It can be concluded that spiritual intelligence has a significant and positive effect on the coping mechanism of the students of class XI of Madrasah Aliyah Negeri 2 Langkat Further analysis shows the influence of spiritual intelligence on coping mechanisms with a contribution of 44.1%. These result suggest that students with higher spiritual intelligence tend to apply more adaptive cooing strategies in dealing with academic and social stressors.
Co-Authors Citra Kusuma Dewi Syarifah Syarifah, Syarifah YM, Khairuddin