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All Journal Action Research Literate (ARL) AGROLAND: The Agricultural Sciences Journal
Kakisina, Leunard O.
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Agriculture, Biological Sciences & Forestry Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Pengaruh Kualitas Produk, Citra Merek dan Harga Terhadap Keputusan Pembelian Pada Produk Minyak Kayu Putih Beta (Studi Kasus The Ambon Manise Shop Cabang Wayame Kota Ambon) Muhammad, Saiful; Kakisina, Leunard O.; Parera, Weldemina B.
Action Research Literate Vol. 9 No. 8 (2025): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v9i8.2981

Abstract

Tujuan dari penelitian ini untuk mengetahui bagaimana pengaruh kualitas produk, citra merek, dan harga terhadap keputusan pembelian produk minyak kayu putih beta. Teknik pengumpulan data mengunakan kuisioner. Oleh karena itu diperlukan adanya alat ukur untuk mengukur validitas dan reliabilitas. Skala Likert 5 poin digunakan untuk mengukur 20 indikator dari 4 variabel penelitian. Metode purposive sampling digunakan untuk menentukan jumlah responden, yang didalam penelitian ini berjumlah 100 responden. Teknik analisa data yang digunakan adalah regresi linear berganda dan alat ukur uji validitas dan realibitas. Berdasarkan penelitian yang sudah dilakukan menunjukkan bahwa kualitas produk, citra merek dan harga valid dan berpengaruh signifikan terhadap keputusan pembelian minyak kayu putih beta di toko oleh-oleh maluku cabang wayame. Sebagai salah satu toko yang memproduksi minyak kayu putih beta sangat memperhatikan kualitas dan citra merek produknya, meskipun harga menjadi faktor penting, responden lebih memprioritaskan kualitas dan citra merek. Hal ini menunjukan bahwa konsumen bersedia membayar lebih untuk produk kualitas tinggi.
Nutmeg Commodity Development Strategy in East Seram Regency Mahulauw, Faiz A.; Timisela, Natelda R.; Kakisina, Leunard O.
AGROLAND The Agricultural Sciences Journal (e-Journal) Vol 13 No 1 (2026): June
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/agroland.v13i1.2812

Abstract

This study aims to formulate a strategy for developing nutmeg (Myristica fragrans Houtt) as a leading commodity in East Seram Regency, Maluku Province. The method used is descriptive with a quantitative approach through the collection of primary data from interviews and questionnaires with the government, farmers, traders, and buyers of the product, and secondary data from relevant agencies. The analysis was conducted using IFE, EFE, SWOT, and QSPM matrices. The results of the study show an IFE value of 2.60, which means that internal conditions are relatively strong, while an EFE value of 2.40 indicates that external response is still low. From the SWOT analysis, six alternative strategies were obtained, and based on the QSPM results, the main priority strategy is the development of production centers with a Total Attractiveness Score (TAS) of 8.327, followed by increasing the role of supporting institutions and developing farmer groups. This strategy emphasizes strengthening productive cultivation areas, improving the quality of human resources, utilizing technology, and collaboration between stakeholders. The implementation of this strategy is expected to increase competitiveness, productivity, and the welfare of farmers through the development of an integrated and sustainable nutmeg agribusiness system in East Seram Regency.
Co-Authors Mahulauw, Faiz A. Muhammad, Saiful Natelda Rosaldiah Timisela Parera, Weldemina B.