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All Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) IECON: International Economics and Business Conference
Siti Mukamimah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Business Model Innovation Based on Sustainability: Synthesizing Strategies of Smes and Social Organization Agniya Thahira; Vuan Maharani; Siti Mukamimah; Ana Rimbasari; Afriansyah Tanjung
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/aktp1567

Abstract

This study aims to explore how the strategic goals of small and medium-sized enterprises (SMEs) and social organizations influence the pathways of business model innovation (BMI) and the implementation of sustainability. It integrates the BMI pathway perspective from SMEs with the Sustainable Business Model Canvas approach to understand how organizations balance business growth with social and environmental impact. The research employs a multiple case study method involving 10 organizations (consisting of SMEs and social enterprises) that are either in the process of or have already undertaken business model innovation. Data were collected through in-depth interviews and secondary documentation, then analyzed using a combination of the Business Model Canvas and the Sustainable Business Model Canvas approaches, along with the Activity System Framework. The study finds that the strategic objectives of organizations—both economic and socio-environmental—shape distinct pathways for business model innovation. SMEs tend to initiate innovation from the standpoint of profitability or growth, whereas social organizations focus more on integrating social and environmental values. This is an exploratory study and is limited to a small number of organizations. Further research using a quantitative approach is needed to generalize the findings. Nevertheless, the results enrich our understanding of how business model innovation can be aligned with strategic goals and sustainability, especially in contexts with limited resources. This study provides practical guidance for SME and social organization practitioners to manage their innovation pathways more deliberately by considering the balance between economic, social, and environmental values. The business model and sustainability canvases have proven to be effective tools for helping organizations design impactful innovation strategies. The research introduces an integration between the SME BMI pathway approach and the Sustainable Business Model Canvas, which has been rarely addressed in previous literature. By combining these two approaches, the study offers a new framework for understanding the business model innovation process across different types of organizations that pursue sustainability in a strategic manner. Keywords: Business Model Innovation; Business Model Canvas; Sustainability; SMEs (Small and Medium-sized Enterprises); Social Organizations.
PERAN INOVASI BRANDING MUHAMMADIYAH DALAM PENINGKATAN DAYA SAING PRODUK Agniya Thahira; Herni Ika Pratiwi; Siti Mukamimah
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.7369

Abstract

Penelitian ini bertujuan untuk menganalisis peran inovasi branding Muhammadiyah dalam meningkatkan daya saing produk, baik secara langsung maupun melalui pembentukan persepsi nilai produk dan kepercayaan konsumen. Di tengah persaingan pasar yang semakin kompetitif, branding tidak lagi dipahami sebatas identitas visual, melainkan sebagai strategi komunikasi nilai dan reputasi organisasi. Muhammadiyah sebagai organisasi sosial-keagamaan memiliki kekuatan nilai keislaman, etika, dan kebermanfaatan sosial yang berpotensi menjadi sumber keunggulan bersaing apabila diintegrasikan secara inovatif dalam strategi branding produk. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap konsumen produk UMKM dan Amal Usaha Muhammadiyah. Data dikumpulkan melalui kuesioner dengan skala Likert lima poin dan dianalisis menggunakan statistik deskriptif serta analisis pengaruh untuk menguji hubungan antarvariabel. Variabel penelitian meliputi inovasi branding Muhammadiyah, persepsi nilai produk, kepercayaan konsumen, dan daya saing produk. Hasil penelitian menunjukkan bahwa inovasi branding Muhammadiyah berpengaruh positif dan signifikan terhadap daya saing produk. Inovasi branding juga terbukti berpengaruh positif terhadap persepsi nilai produk dan kepercayaan konsumen. Selain itu, persepsi nilai produk dan kepercayaan konsumen berperan dalam meningkatkan daya saing produk serta menjadi mekanisme yang menjelaskan bagaimana inovasi branding diterjemahkan menjadi keunggulan bersaing. Temuan ini menegaskan bahwa branding berbasis nilai yang dikelola secara inovatif mampu memperkuat persepsi kualitas, diferensiasi, loyalitas, dan kepercayaan konsumen. Penelitian ini memberikan kontribusi teoretis dengan memperluas kajian branding dan daya saing dalam konteks organisasi sosial-keagamaan, serta implikasi praktis bagi Muhammadiyah dan UMKM binaannya dalam merancang strategi branding yang berkelanjutan dan bernilai sosial.
Co-Authors Agniya Thahira Ana Rimbasari Herni Ika Pratiwi Tanjung, Afriansyah Vuan Maharani