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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Durrah Safira
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education

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INFLUENCE PROFITABILITY AND LIQUIDITY ON SHARE RETURN AT PT INDOFOOD SUKSES MAKMUR Tbk WHICH ARE LISTED ON THE INDONESIA STOCK EXCHANGE Durrah Safira; Ifvac Vara Azzerah; Riska Munanda; Nur Azizah; Qhisthina Atikah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 10 (2023): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i10.272

Abstract

This descriptive qualitative research aims to examine the effect of profitability and liquidity on stock returns at PT Indofood Sukses Makmur Tbk which is listed on the Indonesia Stock Exchange (IDX) in the 2019-2023 period. The variables studied include liquidity, profitability, and stock returns. This study uses a qualitative approach by collecting and analyzing secondary data, including company financial statements and other public information. The analysis was carried out by describing and interpreting the data obtained. The results of this study are expected to provide a deeper understanding of the relationship between liquidity, profitability and stock returns at PT Indofood Sukses Makmur Tbk. These findings will be useful to investors, financial analysts, and enterprise management in making smarter investment decisions. In addition, this research can also contribute to the development of knowledge in the field of financial analysis and corporate financial management. Thus, this research is expected to provide new insights and better understanding regarding the factors that influence stock returns in companies listed on the IDX.
PRINTING BUSINESS PRODUCTION DEVELOPMENT PROCESS STRATEGY (CASE STUDY OF PRINTING UKM NOVA FLORIST AND ADVERTISING, LHOKSEUMAWE CITY) Zainuddin Iba; Abdur Rasyid Zasri; Durrah Safira; Ifvac Vara Azzerah; Riska Munanda
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 1 (2022): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i1.134

Abstract

Micro, Small and Medium Enterprises (MSMEs) have a strategic role in national economic development, because apart from playing a role in economic growth and employment, they also play a role in distributing development results. In the economic crisis that occurred in our country several years ago, where many large-scale businesses experienced stagnation and even stopped their activities, the Micro, Small and Medium Enterprises (MSMEs) sector proved to be more resilient in dealing with the crisis. However, there are also weaknesses in MSMEs, namely accessing information is suspected to be directly related to the condition of the internal factors of MSMEs, which are overshadowed by MSMEs, which actually have a large market share internationally, and are not widely known by consumers.
THE EFFECT OF BRAND IMAGE, BRAND TRUST AND PRICE ON CUSTOMER LOYALTY OF INDOMIE INSTANT NOODLE PRODUCTS FEB STUDENTS OF MALIKUSSALEH UNIVERSITY Durrah Safira; Halida Bahri; Naufal Bachri; Rusydi Abubakar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER - ON PROGRESS
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1337

Abstract

This study aims to determine how brand image, brand trust and price influence customer loyalty of Indomie instant noodle products among students of the Faculty of Economics and Business, Malikussaleh University partially and simultaneously. The data used in this study are primary data obtained by distributing questionnaires to 120 respondents. The questionnaire trial consists of validity and reliability tests using the Cronbach's Alpha method. The classical assumption test uses the normality test, multicollinearity test and heteroscedasticity test. Hypothesis testing uses the t-test, F test and coefficient of determination R2. The data analysis technique used is multiple linear regression using SPSS software version 26. The results of the study show that the Brand Image variable has a significance value of 0.007 and a t-value of 2.763> t-table, namely 1.981, which means it has a positive and significant effect on Customer Loyalty. Thus, the first hypothesis is accepted. Meanwhile, the Brand Trust variable has a significance value of 0.001 and a t-value of 3.368> t-table, which means it has a positive and significant effect on Customer Loyalty, so the second hypothesis is accepted. Furthermore, the Price variable shows a significance value of 0.001 and t count of 3.272 > t table, which means it has a positive and significant influence on Customer Loyalty, so the third hypothesis is accepted. Thus, it can be concluded that brand image, brand trust, and price partially and simultaneously have a positive and significant influence on customer loyalty.
Co-Authors Abdur Rasyid Zasri Bahri, Halida Ifvac Vara Azzerah Naufal Bachri, Naufal Nur Azizah Qhisthina Atikah Riska Munanda Rusydi Abubakar Zainuddin Iba