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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Intelek Insan Cendikia
Riska Munanda
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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INFLUENCE PROFITABILITY AND LIQUIDITY ON SHARE RETURN AT PT INDOFOOD SUKSES MAKMUR Tbk WHICH ARE LISTED ON THE INDONESIA STOCK EXCHANGE Durrah Safira; Ifvac Vara Azzerah; Riska Munanda; Nur Azizah; Qhisthina Atikah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 10 (2023): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i10.272

Abstract

This descriptive qualitative research aims to examine the effect of profitability and liquidity on stock returns at PT Indofood Sukses Makmur Tbk which is listed on the Indonesia Stock Exchange (IDX) in the 2019-2023 period. The variables studied include liquidity, profitability, and stock returns. This study uses a qualitative approach by collecting and analyzing secondary data, including company financial statements and other public information. The analysis was carried out by describing and interpreting the data obtained. The results of this study are expected to provide a deeper understanding of the relationship between liquidity, profitability and stock returns at PT Indofood Sukses Makmur Tbk. These findings will be useful to investors, financial analysts, and enterprise management in making smarter investment decisions. In addition, this research can also contribute to the development of knowledge in the field of financial analysis and corporate financial management. Thus, this research is expected to provide new insights and better understanding regarding the factors that influence stock returns in companies listed on the IDX.
PRINTING BUSINESS PRODUCTION DEVELOPMENT PROCESS STRATEGY (CASE STUDY OF PRINTING UKM NOVA FLORIST AND ADVERTISING, LHOKSEUMAWE CITY) Zainuddin Iba; Abdur Rasyid Zasri; Durrah Safira; Ifvac Vara Azzerah; Riska Munanda
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 1 (2022): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i1.134

Abstract

Micro, Small and Medium Enterprises (MSMEs) have a strategic role in national economic development, because apart from playing a role in economic growth and employment, they also play a role in distributing development results. In the economic crisis that occurred in our country several years ago, where many large-scale businesses experienced stagnation and even stopped their activities, the Micro, Small and Medium Enterprises (MSMEs) sector proved to be more resilient in dealing with the crisis. However, there are also weaknesses in MSMEs, namely accessing information is suspected to be directly related to the condition of the internal factors of MSMEs, which are overshadowed by MSMEs, which actually have a large market share internationally, and are not widely known by consumers.
Pengaruh Live Streaming, Diskon Dan E- Service Quality Terhadap Keputusan Pembelian Pengguna Platform Tiktok Pada Mahasiswa Universitas Malikussaleh Riska Munanda; Sapna Biby; Nurainun Nurainun; Samsul Bahri
Jurnal Intelek Insan Cendikia Vol. 3 No. 3 (2026): MARET 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Live Streaming, Diskon, dan Kualitas E-Service terhadap Keputusan Pembelian di kalangan pengguna TikTok mahasiswa Universitas Malikussaleh, secara parsial dan simultan. Data yang digunakan adalah data primer yang diperoleh melalui kuesioner yang dibagikan kepada 108 responden. Kuesioner tersebut diuji validitas dan reliabilitasnya menggunakan metode Cronbach's Alpha. Uji asumsi klasik yang digunakan adalah uji normalitas, uji multikolinearitas, dan uji heteroskedastisitas. Pengujian hipotesis menggunakan uji t, uji F, dan koefisien determinasi R². Analisis data dilakukan menggunakan regresi linier berganda dengan perangkat lunak SPSS versi 25. Hasil penelitian menunjukkan bahwa variabel Live Streaming memiliki nilai signifikansi 0,019, dengan nilai t hitung sebesar 2,379 melebihi nilai t tabel sebesar 1,983, yang mengindikasikan pengaruh positif dan signifikan terhadap Keputusan Pembelian. Oleh karena itu, hipotesis pertama diterima. Sementara itu, variabel Diskon memiliki nilai signifikansi 0,002 dan t hitung 3,101 > t tabel, yang berarti pengaruh positif dan signifikan terhadap Keputusan Pembelian, sehingga hipotesis kedua diterima. Selanjutnya, Variabel Kualitas E-Service menunjukkan nilai signifikansi 0,049 dan t hitung 1,996 > t tabel, yang berarti pengaruh positif dan signifikan terhadap keputusan pembelian, sehingga hipotesis ketiga diterima.
Co-Authors Abdur Rasyid Zasri Durrah Safira Ifvac Vara Azzerah Nur Azizah Nurainun Nurainun Qhisthina Atikah Samsul Bahri Sapna Biby Zainuddin Iba