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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Intelek Dan Cendikiawan Nusantara
Ifvac Vara Azzerah
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Other

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INFLUENCE PROFITABILITY AND LIQUIDITY ON SHARE RETURN AT PT INDOFOOD SUKSES MAKMUR Tbk WHICH ARE LISTED ON THE INDONESIA STOCK EXCHANGE Durrah Safira; Ifvac Vara Azzerah; Riska Munanda; Nur Azizah; Qhisthina Atikah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 10 (2023): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i10.272

Abstract

This descriptive qualitative research aims to examine the effect of profitability and liquidity on stock returns at PT Indofood Sukses Makmur Tbk which is listed on the Indonesia Stock Exchange (IDX) in the 2019-2023 period. The variables studied include liquidity, profitability, and stock returns. This study uses a qualitative approach by collecting and analyzing secondary data, including company financial statements and other public information. The analysis was carried out by describing and interpreting the data obtained. The results of this study are expected to provide a deeper understanding of the relationship between liquidity, profitability and stock returns at PT Indofood Sukses Makmur Tbk. These findings will be useful to investors, financial analysts, and enterprise management in making smarter investment decisions. In addition, this research can also contribute to the development of knowledge in the field of financial analysis and corporate financial management. Thus, this research is expected to provide new insights and better understanding regarding the factors that influence stock returns in companies listed on the IDX.
PRINTING BUSINESS PRODUCTION DEVELOPMENT PROCESS STRATEGY (CASE STUDY OF PRINTING UKM NOVA FLORIST AND ADVERTISING, LHOKSEUMAWE CITY) Zainuddin Iba; Abdur Rasyid Zasri; Durrah Safira; Ifvac Vara Azzerah; Riska Munanda
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 1 (2022): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i1.134

Abstract

Micro, Small and Medium Enterprises (MSMEs) have a strategic role in national economic development, because apart from playing a role in economic growth and employment, they also play a role in distributing development results. In the economic crisis that occurred in our country several years ago, where many large-scale businesses experienced stagnation and even stopped their activities, the Micro, Small and Medium Enterprises (MSMEs) sector proved to be more resilient in dealing with the crisis. However, there are also weaknesses in MSMEs, namely accessing information is suspected to be directly related to the condition of the internal factors of MSMEs, which are overshadowed by MSMEs, which actually have a large market share internationally, and are not widely known by consumers.
PENGARUH MEDIA SOSIAL, KERAGAMAN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN BUKET PADA TOKO KADOESTETIK LHOKSEUMAWE Ifvac Vara Azzerah; Halida Bahri; Sapnabiby Sapnabiby; Rahmaniar Rahmaniar
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 5 (2025): Oktober - November 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Media Sosial, Keragaman Produk dan Harga Terhadap Keputusan Pembelian Buket Pada Toko Kadoestetik Lhokseumawe secara parsial. Data yang digunakan pada penelitian ini adalah data primer yang diperoleh dengan cara membagikan kuesioner kepada 100 responden. Uji coba kuesioner terdiri dari uji validitas dan uji reliabilitas dengan menggunakan metode Cronbach’s Alpha. Uji asumsi klasik menggunakan uji normalitas, uji multikolinearitas dan uji heterokedastisitas. Uji hipotesis menggunakan uji-t (parsial) dan koefisien determinasi R2. Teknik analisis data yang digunakan adalah regresi linear berganda dengan menggunakan bantuan perangkat lunak SPSS versi 26. Hasil penelitian menunjukkan bahwa variabel Media Sosial memiliki nilai signifikasi sebesar 0,023 dan nilai thitung sebesar 2.302 > ttable yaitu 1,661, yang berarti berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Dengan demikian, hipotesis pertama diterima. Sementara itu, variabel Keragaman Produk memiliki nilai signifikansi 0,005 dan thitung4,777 > ttabel, berarti berpengaruh positif dan signifikan terhadap Keputusan Pembelian, sehingga hipotesis kedua diterima. Selanjutnya, variabel Harga menunjukkan nilai signifikansi 0,012 dan thitung 2,915> ttabel yang artinya berpengaruh positif dan signifikan terhadap Keputusan pembelian, sehingga hipotesis ketiga diterima. Dengan demikian, dapat disimpulkan bahwa secara parsial Media Sosial, Keragaman Produk dan harga terhadap Keputusan pembelian berpengaruh positif dan signifikan.
Co-Authors Abdur Rasyid Zasri Bahri, Halida Durrah Safira Nur Azizah Qhisthina Atikah Rahmaniar Rahmaniar Riska Munanda Sapnabiby Sapnabiby Zainuddin Iba