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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Siti Syaprila
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education

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ANALYZE THE INTENTION TO VISIT TANGKAHAN: A SOCIAL EXCHANGE THEORY APPROACH Siti Syaprila; Munandar; Ikramuddin; Teuku Zulkarnaen
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.427

Abstract

This research aims to analyze the intention to visit Tangkahan: A Social Exchange Theory Approach. Data for this research were collected through a survey method using a questionnaire as the data collection instrument. The respondents used in this study amounted to 114 people. This research employs a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The results of the study indicate that there is a positive and significant influence between the perceived benefits towards the intention to visit Tangkahan Tourism, there is a negative and significant influence between the perceived benefits towards the intention to visit Tangkahan Tourism, there is a negative and significant influence between the perceived risks towards the intention to visit Tangkahan Tourism. Simultaneously, the results of the study show that there is a positive and significant influence between perceived benefits, perceived costs, and perceived risks towards the intention to visit Tangkahan Tourism.
Co-Authors Ikramuddin, Ikramuddin Munandar Teuku Zulkarnaen