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Pengaruh Celebrity Endorser dan Label Halal terhadap Keputusan Pembelian Produk Kosmetik Wardah Di Kota Lhokseumawe Fuadi; Munandar; Khairawati; Miftahul Jannah Muhammad
Jurnal Investasi Islam Vol 6 No 1 (2021): Jurnal Investasi Islam
Publisher : FEBI IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jii.v6i1.2828

Abstract

Abstract This study aims to determine how much influence celebrity endorsers and halal labels have on purchasing decisions for Wardah cosmetic products in Lhokseumawe City. This study uses primary data obtained by distributing questionnaires to 100 respondents selected using the Accidental sampling technique. The data analysis method used is multiple linear regression analysis. The results simultaneously and partially show that celebrity endorsers and halal labels significantly influence purchase decisions for Wardah cosmetic products in Lhokseumawe City. Result of the research shown that simultaneously give significant effect to buyer decision Wardah cosmetic product in Lhokseumawe City and has result F-statistic > F-table (373,379 > 2,31) and has positive relation. While partially celebrity endorser gave positive and siginificant effect to buyer decision with result T-statistic > T-table (3,090 > 1.66). and halal label also gave positive and significant effect to buyer decision Wardah Cosmetic Product in Lhokseumawe City with T-statistic > T-table (13,194 > 1,66). Keywords: Celebrity endorser, Halal label, Purchase decision. Abstrak Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh celebrity endorser dan label halal terhadap keputusan pembelian produk kosmetik wardah di Kota Lhokseumawe. Penelitian ini menggunakan data primer yang diperoleh melalui penyebaran kuesioner kepada 100 responden yang dipilih menggunakan tekhnik Accidental sampling. Metode analisis data yang digunakan adalah metode analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa secara simultan berpengaruh signifikan terhadap keputusan pembelian produk kosmetik wardah Di Kota Lhokseumawe dan memiliki nilai F-statistik > F-tabel (373,379 > 2,31) dan memiliki hubungan positif. Sedangkan secara parsial celebrity endorser berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai T-statistik > T-tabel (3,090 > 1,66). Dan label halal juga berpengaruh positif dan signifikan terhadap keputusan pembelian produk kosmetik wardah Di Kota Lhokseumawe dengan nilai T-statistik > T-tabel (13,194 > 1,66). .
TRAINING ON THE UTILIZATION OF IOT SYSTEMS BASED ON BLENDED LEARNING IN SCHOOLS Munandar; Lidiana; Riyan Maulana
Jurnal Pengabdian Bangsa Vol 1 No 1 (2022): MARCH 2022 - AUGUST 2022
Publisher : CV. Naskah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jpb.v1i1.44

Abstract

In this modern era, technological developments have certainly shown extraordinary progress. Humans are also required to continue to develop and improve their abilities and quality, to be able to master technology and communications that are developing internationally, so that they are able to face increasingly fierce global competition. To create superior, intelligent and quality humans, this can be produced through providing quality education. Therefore, in this case teachers have very important duties, functions, roles and positions, because quality education comes from qualified, qualified, experienced and professional teachers. That is why teachers must always develop and improve their abilities in order to become professional educators. Teachers need to have professional standards by mastering the material and learning models that can encourage their students to want to learn. Professional teachers must have good teaching skills, have broad insight, master the curriculum, master learning models, master technology, always be up to date, have a good personality and be a good role model. Talking about learning models, it is time for us to reinvent learning models that are appropriate to current developments in order to be able to create people who are superior, intelligent, qualified, experienced and not outdated. One of the newest educational issues in the current development of globalization and technology is the Blended Learning learning model which combines face-to-face learning and online learning. Therefore, Blended Learning is a learning model that can be used and utilized to realize the demands of the current digital era of education. And to develop and improve the professionalism of educators in the era of industrial revolution 4.0, the blended learning model is one way to develop and improve the professionalism of educators in accordance with current conditions.
WIRELESS NETWORK SOCIALIZATION IN THE ENVIRONMENT OF MADRASAH IBTIDAIYAH NEGERI 2 BANDA ACEH Munandar; Zikrul Khalid
Jurnal Pengabdian Bangsa Vol 2 No 1 (2023): SEPTEMBER 2022- FEBRUARY 2023
Publisher : CV. Naskah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jpb.v2i1.59

Abstract

Madrasah Ibtidaiyah Negeri 2 Banda Aceh is located under the Ministry of Religion of the Republic of Indonesia through the Aceh provincial regional office. Technology originating from smartphones and laptops has become something that is commonly used to facilitate the process of carrying out semester exams at these schools. The continuity of semester exams is an evaluation implemented by the school in assessing each student's ability to absorb subjects for 6 months. In 2022, students from grades 4 to 6 are expected to use smartphones or laptops to take semester exams complete with their respective internet quota data packages if using smartphones. This was approved by the school in its implementation after issuing several policies that had been agreed upon by the student's parents. The smartphone data package quota for each student is different, so the throughput produced on each smartphone has a different speed too. The method used in this research is an explanation by the presenter where the explanation is more about training to answer semester exam questions using a computer network system connected to the school's hotspot. The results of this community service activity are a solution to overcome problems with the internet network during semester exams. So that all students can answer the questions given by their respective class teachers.
ANALISIS PERBANKAN SYARIAH PENGARUH KUALITAS PELAYANAN MIKRO KREDIT SALES TERHADAP KEPUASAN KONSUMEN DAN DAMPAKNYA PADA MINAT PENGAMBILAN ULANG KREDIT DI BANK MANDIRI KANTOR CABANG PEMBANTU TAWES, JAKARTA Munandar; Thantawi, Tubagus Rifqy; Mubarok, Mohamad Kharis
SAHID BANKING JOURNAL Vol 3 No 02 (2024): MEI 2024
Publisher : Jurnal Penelitian Perbankan Syariah: Program Studi Perbankan Syariah.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/sahidbankingjournal.v3i02.153

Abstract

The purpose of this study was to determine the effect of Micro Credit Sales (MKS) Service Quality on Consumer Satisfaction and Its Impact on Interest in Credit Retrieval (Survey on Micro Credit Consumers at Bank Mandiri Tawes). The number of samples is 71 respondents. The results of this study state that: service quality has a positive effect on customer satisfaction which can be seen in the results of path analysis, the results of the equation model 1 are Y = 15.223 + 0.509 X + 0.630 Z and the equation model 2 is Z = 4.227 + 0.909 X , while the results of the t test in model 1 obtained the value of sig. 0.009 < 0.05 and t value 5.090 > 1.99495, it means that there is a significant influence between Service Quality on credit re-taking while for consumer satisfaction with credit re-taking is 0.000 < 0.05 and the t-value is 6.753 > 1.99495 which means there is an influence which is significant between consumer satisfaction with credit re-taking and in model 2 the results of the t test with a value of sig. 0.000 <0.05 and the t-count value is 11.916> 1.99495, it means that there is a significant influence between Service Quality on customer satisfaction. Furthermore, in the Sobel test, the z-value obtained is 4.567> 1.98 with a significance level of 5%, it proves that customer satisfaction significantly mediates the effect of service quality on credit withdrawal.
STRATEGY FOR INTRODUCING ALUE NAGA VILLAGE TOURISM THROUGH WEBSITE CREATION AS A DIGITAL PROMOTIONAL MEDIA USING GOOGLE SITES Sufyan; Maimun; Munandar; Imilda; Muhammad Yassir; Riyan Maulana; Rahmat Arfan; Joharsah; Razaqul Daffa; Mujiburrahman
Jurnal Pengabdian Bangsa Vol 4 No 1 (2025): SEPTEMBER 2024 - FEBRUARY 2025
Publisher : CV. Naskah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jpb.v4i1.201

Abstract

Community Service (PKM) is one of the activities carried out by universities or educational institutions to make a positive contribution to society. PKM focuses on the application of science and technology owned by universities to help solve problems faced by the community, and improve social welfare. Community Service (PKM) is also an effort to realize a more efficient education, namely education that is directly experienced by lecturers and students, so lecturers and students do not only get material, but what is more important is that the theories obtained in the lecture bench must also be applied in the field, especially in the community environment of Gampong Alue Naga, Syiah Kuala District, Banda Aceh City.
Sosialisasi Pembelajaran Myob Berbasis Video Animasi Di Smk Negeri 1 Teluk Keramat Novi Sentiya; Roshani; Munandar
Jurnal Visi Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025): Jurnal Visi Pengabdian Kepada Masyarakat : Edisi Agustus 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/pengabdian.v6i2.2502

Abstract

Pelaksanaan belajar dan mengajar merupakan serangkaian hubungan yang mempunyai timbal balik antara dewan guru dan siswa atau peserta didik pada situasi pembelajaran demi mencapai tujuan dari pendidikan. Karena syarat utama dari berlangsunganya proses pembelajaran adalah hubungan timbal balik tersebut. Tujuan dari adanya proses pembelajaran yaitu merubah tingkah laku peserta didik menjadi lebih baik yang terdiri dari perubahan pengetahuan, sikap, dan perilaku. Capaian dari program pembelajaran bisa dilihat dari hasil belajar, sikap, serta perilaku dari peserta didik pada kehidupan sehari hari. Terdapat beberapa kendala yang sering dijumpai pada proses pembelajaran, salah satu nya adalah kesulitan yang dialamai oleh siswa terkait jenis mata pelajaran tertentu. Mata pelajaran MYOB (Mind Your Own Bussines) di anggap sulit oleh peserta didik sehingga menjadi hal yang menakutkan untuk dipelajari. Proses pembelajaran adalah rangkaian hubungan timbal balik yang berlangsung antara guru dan peserta didik dalam situasi edukatif untuk mencapai tujuan pendidikan. Hubungan timbal balik tersebut merupakan syarat utama berlangsungnya proses pembelajaran. Salah satu tujuan dari proses pembelajaran adalah perubahan tingkah laku, yang meliputi perubahan pengetahuan, sikap, maupun perilaku. Pencapaian tujuan dari proses pembelajaran ini dapat dilihat dari hasil belajar yang diperoleh serta sikap dan perilaku peserta didik dalam kehidupan sehari-hari. Namun, berbagai kendala masih banyak dijumpai dalam pelaksanaan proses pembelajaran. MYOB (Mind Your Own Bussiness) di SMK Kelas XI program studi Akuntansi dan Keuangan Lembaga dianggap sulit oleh sebagian peserta didik dan menjadi menakutkan untuk dipelajari. Hal seperti itulah yang menjadi hambatan pada proses pembelajaran. MYOB (Mind Your Own Bussiness) merupakan program aplikasi komputer akuntansi yang digunakan untuk mengerjakan siklus akuntansi untuk menghasilkan laporan keuangan. Kendala dari peserta didik dalam mengaplikasikan MYOB input transaski, pencatatan saldo awal sdan jurnal penyesuaian. Dengan demikian, maka disusunlah video pembelajaran berbasis animasi untuk mendukung kegiatan pembelajaran siswa agar lebih termotivasi untuk mempelajari MYOB.
Analisa Jaringan Sosial Pedagang Bubuk Kopi Gampong Ie Masen Ulee Kareng Munandar; Bukhari Yusuf; Ibnu Phonna Nurdin; Khairulyadi; Firdaus Mirza Nusuary
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 3 (2025): MEI 2025
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ea3a5004

Abstract

Ulee Kareng District is the largest coffee powder producing area in Aceh. This success cannot be separated from the social network formed by coffee traders and consumers. This study aims to analyze the social network that occurs in Ulee Kareng coffee powder traders, namely Solong Coffee Powder, Said Ida Coffee Powder, and Kupi Ceeh23. This study was conducted in Ulee Kareng District and has a qualitative approach. Data collection techniques through observation, interviews and documentation. Furthermore, the data will be analyzed from data reduction, data presentation to drawing conclusions. The results of the study show that the social network that is formed is very good including 4 things, namely: 1. Strong network norms and density, 2. Strong ties and weak ties run continuously to help open new networks, 3. The role of active structural holes, and 4. The anchorage of non-economic actions to economic actions runs sustainably. Therefore, it can be concluded that the social network that has been formed in coffee traders in Ulee Kareng District is very good. Indirectly, this shows that there is very good social network management by coffee traders. It is hoped that the social network formed among these coffee traders can be an example for other coffee traders and the government to provide empowerment for coffee traders who do not yet have a social network like the network formed among coffee traders in Ulee Kareng District.
Analysis of the "Meugang" Tradition of the Acehnese Community from the Perspective of Hadith in Mataie, Darul Imarah District, Aceh Besar Regency Khoirun Nisa Siregar; Munandar
al-Afkar, Journal For Islamic Studies Vol. 8 No. 3 (2025)
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/afkarjournal.v8i3.2510

Abstract

This study uses a qualitative method with a descriptive approach. A descriptive approach is a method in examining the status of a group of people, an object, a condition, a system of thought, or an event at the present time. The descriptive method aims to create a description, picture or painting systematically, factually or actually regarding the facts, characteristics and relationships between the phenomena being studied. Based on the results of the research and analysis conducted by the author, it can be concluded that the meugang tradition of the Acehnese people from the perspective of the hadith in Mataie, Darul Imarah District, Aceh Besar Regency, namely: this meugang tradition does not conflict with Islam and the hadith, even contains values ​​that are in line with Islam if carried out with the right intentions and methods. Meugang is an activity of cleansing oneself physically and spiritually, which is actually in line with Islamic teachings about the importance of cleansing oneself and preparing oneself for worship. In Islam, cleansing oneself physically and spiritually is a process of preparation for worship and getting closer to Allah. According to the opinion of one of the people, the meugang tradition does not conflict with Islamic teachings, but is a tradition that emerged due to the influence of Islam in Aceh, namely the tradition of cooking meat and sharing it with neighbors or other people who are more in need during the run-up to Ramadan, Eid al-Fitr, and Eid al-Adha.
Understanding Hadith on Moderation and Interfaith Relations Among Students of the Faculty of Ushuluddin and Islamic Studies at UIN Sumatra Utara. Azri Fahyuzi; Munandar
al-Afkar, Journal For Islamic Studies Vol. 8 No. 3 (2025)
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/afkarjournal.v8i3.2515

Abstract

This study explores the understanding of Ushuluddin students towards hadiths that emphasize the value of moderation in Islam and its impact on attitudes of tolerance between religious communities. Using a mixed methods approach, this study involved 15 students for in-depth interviews and 50 students as respondents for a quantitative survey. Qualitative data were analyzed thematically to understand students' perceptions regarding moderation, while quantitative data were analyzed using correlational statistics to test the relationship between understanding of hadith moderation and attitudes of tolerance. The results of the study indicate that understanding of hadith moderation plays a significant role in increasing attitudes of moderation and tolerance, and has the potential to prevent the development of extremism among students. Factors such as social environment, interactions with friends, and the role of lecturers contribute to strengthening the understanding of moderation on campus. This study makes an important contribution to Islamic education literature by showing that the integration of moderation values ​​into the curriculum can create a more inclusive and peaceful academic environment. Further research is needed to develop effective educational strategies in preventing radicalization through teaching moderation.
MANUFACTURER PRICE SURVEY RESULTS OF BANK INDONESIA LHOKSEUMAWE WORKING AREA MONTH APRIL 2024 Collaboration between the Bank Indonesia (BI) Lhokseumawe Representative Office and the Faculty of Economics and Business, Malikussaleh University Muammar Khaddafi; Mohd Heikal; Chalirafi; Munandar; Rico Nur Ilham; T. Edyansyah
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 1 (2024): March-June 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i1.1605

Abstract

The development of the Strategic Food Price Information Center (PIHPS) is a real effort from the TPID Pokjanas to facilitate the development of a food information system which also functions as a national scale food price control policy coordination system. PIHPS aims to be a price monitoring tool, policy coordination and a means to expand access to price information for the public. The number of samples of "producers" surveyed was 27 price data for 7 commodities in districts/cities which had been determined based on the results of the initial identification survey discussion meeting. With the results of the producer price survey, most producer prices fell.