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All Journal JAM : Jurnal Aplikasi Manajemen PASAI Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Kreativitas PKM Jurnal Public Policy Jurnal Vokasi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of International Conference Proceedings International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Journal of Artificial Intelligence and Digital Business Journal of Economics and Management Scienties Jurnal Malikussaleh Mengabdi Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara
Teuku Zulkarnaen
Universitas Malikussaleh
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Analisis Faktor-Faktor Keunggulan Kompetitif Pada Rumah Makan Di Kota Lhokseumawe Zulkarnaen, Teuku
PASAI Vol 7, No 1 (2013)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Rumah makan adalah sebuah usaha catering modern yang ada di Lhokseumawe. Meski belum berbentuk badan hukum, usaha ini menjadi pemimpin di daerah itu, dari laporan yang dibuat berdasarkan minimal order perharinya, saat ini, Rumah makan mampu meraup ratusan juta rupiah per bulannya. Keunggulan kompetitif akan terjadi apabila terdapat pandangan pelanggan bahwa mereka sebagai tamu akan memperoleh nilai tertentu dari transaksi ekonomi dengan rumah makan yang mereka masuki. Judul penelitian Analisis Faktor-Faktor Keunggulan Kompetitif pada Rumah Makan di Lhokseumawe dengan rumusan masalah sebagai berikut faktor-faktor keunggulan kompetitif apa saja yang ada pada rumah makan di Kota Lhokseumawe dan Faktor keunggulan kompetitif yang dominan pada rumah makan di Kota Lhokseumawe. Penelitian ini menggunakan populasi dan sampel selanjutnya menggunakan teknik pengumpulan data wawancara, observasi dan kuisioner. Dari hasil penelitian diketahui bahwa usaha rumah makan layak dikembangkan di ketiga rumah makan di Kota Lhokseumawe yaitu Rumah Makan Endang, Rumah Aceh Besar dan Rumah Roma. Dapat dilakukan dengan menggunakan analisis faktor keunggulan kompetitif pada tiga rumah makan di Kota Lhokseumawe. Dari hasil analisis faktor-faktor keunggulan kompetitif  diketahui bahwa usaha ketiga rumah makan ini layak dikembangkan dan hasil perhitungan melihat dari data perkiraan perkembangan usaha dari ketiga rumah makan yang ada di Kota Lhokseumawe yaitu Rumah Makan Endang, Rumah Makan Aceh Besar dan Rumah Makan Roma layak dikembangkan. Diharapkan kepada manajemen rumah makan agar mengoptimalkan program promosi dengan melibatkan keikut sertaan pelanggan dalam mempromosikan keunggulan kompetitif yang ada pada rumah makan di Kota Lhokseumawe.
Analysis of Factors Affecting Consumer Satisfaction (Case Study at Sherif Barbershop Lhokseumawe City) Adnan, Adnan; Abubakar, Rusydi; Zulkarnaen, Teuku; Fhirasyan, Fharan
Journal of International Conference Proceedings Vol 6, No 5 (2023): 2023 UICEB Papua Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i5.2868

Abstract

The primary objective of this study is to assess and analyze the impact of customer value, store atmosphere, and social media marketing on Consumer Satisfaction at Sherif Barbershop in Lhokseumawe City. The research utilized associative methodologies and adopted random sampling to select participants, involving a total of 96 respondents. Primary data in this study were taken by interview and spreading questionnaires, and secondary data by journal and browsing to internet. Data analysis technique used is descriptive analysis method and multiple linear regression analysis, the classical assumption test, instrument test (validity and reliability), hypothesis testing, and the coefficient of determination by using SPSS version 27.0. The results of the F test indicate a statistically significant and valuable relationship between Consumer Satisfaction at Sherif Barbershop in Lhokseumawe City and the combined effects of customer value, store atmosphere, and social media marketing. Additionally, through individual assessments, it was found that each factor customer value, store atmosphere, and social media marketing exerted distinct yet substantial influences on Consumer Satisfaction at Sherif Barbershop in Lhokseumawe City.  Keywords: Customer Value, Store Atmosphere, Social Media Marketing, Consumer Satisfaction
THE INFLUENCE OF PROMOTIONS, CUSTOMER SATISFACTION AND SERVICE QUALITY ON PURCHASE DECISIONS AT ALFAMART BIREUEN DISTRICT Anhar Mubarak; Muchsin; T. Edyansyah; Teuku Zulkarnaen
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 2 (2023): October
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i2.115

Abstract

This research aims to determine the effect of promotions on purchasing decisions among Alfamart consumers in Bireuen. The influence of customer satisfaction on purchasing decisions for Alfamart consumers in Bireuen. The influence of service quality on purchasing decisions for Alfamart consumers in Bireuen and the influence of promotions, customer satisfaction and service quality on purchasing decisions for Alfamart consumers in Bireuen. The sample that will be used in this research is 100 consumers. The research method in this thesis uses quantitative methods with a descriptive approach. The data analysis tool used is multiple regression. The research results show that Promotion does not have a positive and significant effect on Purchasing Decisions at Alfamart Bireuen, Customer Satisfaction has a positive and significant effect on Purchasing Decisions at Alfamart Bireuen. Service Quality has a positive and significant effect on Purchasing Decisions at Alfamart Bireuen. Meanwhile, the results of simultaneous testing showed that the Promotion Variables (X1), Customer Satisfaction (X2) and Service Quality (X3) had a significant effect on Purchasing Decisions (Y) at Alfamart Bireuen
Sosialisasi Ekonomi Kreatif di Desa Batuphat Barat Saharuddin, Saharuddin; Rahmaniar, Rahmaniar; Zulkarnaen, Teuku; Khairina, Khairina; Iskandar, Hadi
Jurnal Solusi Masyarakat Dikara Vol 4, No 1 (2024): April 2024
Publisher : Yayasan Lembaga Riset dan Inovasi Dikara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13071230

Abstract

Ekonomi kreatif merupakan ide atau gagasan yang diharapkan dapat menambah nilai ekonomi. Selain itu, ekonomi kreatif juga dianggap sebagai solusi alternatif untuk mengatasi masalah ekonomi. Generasi muda memiliki potensi besar dalam memajukan dan meningkatkan perekonomian Indonesia. Oleh karena itu, penting untuk menyosialisasikan konsep ekonomi kreatif kepada masyarakat, terutama di Desa Batuphat Barat, agar mereka memiliki motivasi tinggi untuk terlibat dalam ekonomi kreatif. Sosialisasi adalah proses yang membantu masyarakat belajar dan beradaptasi dengan cara hidup serta pola pikir yang sesuai, sehingga mereka memperoleh pemahaman tentang norma-norma sosial yang berlaku di masyarakat. Tujuan sosialisasi ini adalah untuk meningkatkan pemahaman dan pengembangan keterampilan dalam bidang ekonomi kreatif. Kegiatan pengabdian ini berlangsung selama tiga bulan dengan tiga tahapan, yaitu persiapan, pelaksanaan, dan evaluasi. Setelah dilaksanakan sosialisasi dengan tema "Peran Generasi Muda dalam Ekonomi Kreatif", mitra pemuda-pemudi mampu meningkatkan pemahaman dan mengembangkan kemampuan di bidang ekonomi kreatif di tengah masyarakat. Mereka juga berhasil meningkatkan pemahaman dan pengembangan kemampuan mengenai peran generasi muda dalam ekonomi kreatif.
Analysis of Factors Affecting Consumer Satisfaction (Case Study at Sherif Barbershop Lhokseumawe City) Adnan, Adnan; Abubakar, Rusydi; Zulkarnaen, Teuku; Fhirasyan, Fharan
Journal of International Conference Proceedings Vol 6, No 5 (2023): 2023 UICEB Papua Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i5.2868

Abstract

The primary objective of this study is to assess and analyze the impact of customer value, store atmosphere, and social media marketing on Consumer Satisfaction at Sherif Barbershop in Lhokseumawe City. The research utilized associative methodologies and adopted random sampling to select participants, involving a total of 96 respondents. Primary data in this study were taken by interview and spreading questionnaires, and secondary data by journal and browsing to internet. Data analysis technique used is descriptive analysis method and multiple linear regression analysis, the classical assumption test, instrument test (validity and reliability), hypothesis testing, and the coefficient of determination by using SPSS version 27.0. The results of the F test indicate a statistically significant and valuable relationship between Consumer Satisfaction at Sherif Barbershop in Lhokseumawe City and the combined effects of customer value, store atmosphere, and social media marketing. Additionally, through individual assessments, it was found that each factor customer value, store atmosphere, and social media marketing exerted distinct yet substantial influences on Consumer Satisfaction at Sherif Barbershop in Lhokseumawe City.  Keywords: Customer Value, Store Atmosphere, Social Media Marketing, Consumer Satisfaction
Pemanfaatan Internet of Thing dalam Sistem Monitoring Hama Burung di Gampong Reuleut Timu Retno, Sujacka; Ula, Mutammimul; Fahrizal, Effan; Zulkarnaen, Teuku; Faliza, Nur; Muhammad, Muhammad
Jurnal Malikussaleh Mengabdi Vol. 3 No. 2 (2024): Jurnal Malikussaleh Mengabdi, Oktober 2024
Publisher : LPPM Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jmm.v3i2.20833

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk memberikan solusi terhadap permasalahan petani dalam pengendalian hama burung di area pertanian melalui penerapan sistem monitoring otomatis berbasis teknologi. Sistem ini dilakukan untuk monitoring kehadiran hama burung secara real-time dan mengusirnya menggunakan perangkat pengusir otomatis. Metode pelaksanaan meliputi sosialisasi, pelatihan, dan implementasi langsung sistem monitoring di area pertanian. Hasil kegiatan menunjukkan bahwa sistem ini efektif dalam mengurangi kehadiran hama burung di area pertanian hingga 80%, meningkatkan produktivitas hasil panen. Peserta pelatihan juga menunjukkan pemahaman yang baik tentang cara instalasi dan pengoperasian sistem, yang diukur melalui evaluasi praktik lapangan. Kegiatan ini memberikan manfaat langsung kepada petani dalam meningkatkan hasil panen dan menciptakan kesadaran akan pentingnya adopsi teknologi modern dalam pengelolaan pertanian. Diharapkan hasil dari pengabdian ini dapat dikembangkan lebih lanjut dengan dukungan pihak terkait untuk meningkatkan keberlanjutan dan skala penerapan sistem ini di masa depan.
Pendampingan Kelompok Karang Taruna Dalam Kegiatan Citizen Journalism Di Reuleut Timur, Aceh Subhani, Subhani; Yunanda, Rizki; Nazaruddin, M; Arifin, Awaludin; Asmaul, Asmaul Husna; Zulkarnaen, Teuku; Jafaruddin, Jafaruddin; Maulana, Lukman
Jurnal Vokasi Vol 9, No 1 (2025): Maret
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/vokasi.v9i1.5981

Abstract

Kelompok Karang Taruna Gampong Reuleut Timur, Kecamatan Muara Batu, Kabupaten Aceh Utara, selama ini kurang mendapatkan perhatian media. Mereka berkeinginan agar aktivitas dan prestasi mereka diketahui publik sebagai bentuk pengembangan diri. Selain itu, masyarakat juga ingin mengetahui kontribusi kelompok remaja ini sebagai generasi penerus bangsa. Untuk itu, pelatihan jurnalisme warga diadakan untuk meningkatkan semangat berbagi informasi tentang isu-isu lokal. Kegiatan ini bertujuan mengembangkan kreativitas pemuda melalui citizen journalism dan memaksimalkan pemanfaatan teknologi digital agar mereka lebih berdaya dalam peran sosial. Metode yang diterapkan meliputi ceramah tatap muka mengenai citizen journalism, bimbingan editing, dan evaluasi publikasi. Pelatihan yang dilaksanakan pada 3 Agustus 2024 menunjukkan hasil positif, dengan peserta memahami dasar-dasar jurnalistik, teknik penulisan, dan pengambilan gambar. Outputnya mencakup lima artikel berita dan tiga laporan video berkualitas, serta umpan balik positif dari peserta mengenai materi dan metode pelatihan. Meskipun ada tantangan, pelatihan ini berhasil meningkatkan kemampuan jurnalistik peserta secara signifikan. 
Faktor-faktor yang Berpengaruh terhadap Perkembangan Pasar Swalayan di Kota Lhokseumawe Zulkarnaen, Teuku
Jurnal Aplikasi Manajemen Vol. 6 No. 2 (2008)
Publisher : Universitas Brawijaya, Indonesia

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Abstract

This research to know factors what having an effect on and factor what dominant have an effect on to growth of market selfservice in town of Lhokseumawe and to know how big growth of market selfservice in town of Lhokseumawe. Data the taken is primary data and data of skunder. got data primary data through spreading of kuestioner to 58 responder which managing the the market selfservice. While data of skunder is taken away from by data various source of related to this research object. result of from this research indicate that correlation coefficient (R) equal to 0.844 or 84,4% meaning independent varibel can explain variable dependent or equally market location factor, equipment of goods, service, earnings and price have strong relation with growth of market selfservice. Coefficient of Determinasi (R2) equal to 0.713 or 71,3% this have a meaning of that variable dependent can influence by variable of idependent equal to 71,3% and the rest equal to 28.7% will influence by other variable which do not check by this research dapal. medium coefficient of regresi by successively is equal to 0.242(X1), 0.252 ( X2), 0.004 (X3), 0.032 (X4), 0.818 (This X5) have a meaning of where each; every increase 1% each variable of independent hence will follow with change of market selfservice equal to variable value of independent the but this matter of akanterjadi if assumed by other variable in assuming remain to constant.
Neuromarketing and Consumer Decision-Making: A Psychological Approach to Brand Perception Heriyana, H; Hodijah, Cucu; Zulkarnaen, Teuku
Journal of Economics and Management Scienties Volume 7 No. 3, June 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i3.90

Abstract

This study investigates the influence of neuromarketing stimuli on consumer decision-making through the mediating roles of emotional engagement and cognitive response, with brand perception as a key outcome variable. Employing a quantitative approach and utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS, data were collected from 250 consumers in the electronics sector. The results reveal that neuromarketing stimuli significantly affect cognitive responses, which in turn strongly influence brand perception and consumer purchase decisions. While emotional engagement is also stimulated, its effect on brand perception and purchasing behavior is not statistically significant. The findings underscore the central role of cognitive mechanisms in transforming neuromarketing inputs into favorable consumer actions, particularly in high-involvement product contexts. This research contributes to the growing body of knowledge on consumer neuroscience and offers practical implications for marketers aiming to enhance brand strategy effectiveness through psychologically grounded approaches.
THE INFLUENCE OF BLUE OCEAN STRATEGY AND INNOVATION CAPABILITY ON PURCHASING DECISIONS IN THE RUMOH TUHA COFFEE SHOP, LHOKSEUMAWE CITY Nelly Astria; Cut Sukmawati; Teuku Zulkarnaen; Nanda Ameliany; Sufi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.975

Abstract

The purpose of this study is to examine how Rumoh Tuha Coffee Shop in Lhokseumawe City's customers' decisions are influenced by Blue Ocean Strategy and Innovation Capability. The highly competitive culinary industry serves as the backdrop for this study, which requires companies to offer unique value in orders to attract customers. Questionnaires were distributed to 100 respondents using a simple random sample technique to complete in order to gather primary data for the descriptive quantitative approach. Multiple linear regression was used to analyze the data. The findings show that the Blue Ocean Strategy significantly and favorably influences purchase decisions to some extent. On the other hand, purchasing decisions are significantly impacted by innovation capability. Both factors simultaneously have a favorable and noteworthy impact. These findings indicate that a unique value creation strategy is more appreciated by consumers than innovations that do not align with market preferences. Therefore, implementing an appropriate and targeted strategy is key to driving consumer purchasing decisions.
Co-Authors Abubakar, Rusydi Ade Rizka Adilla Adnan Adnan Adnan Adnan Ahmad Fauzul Hakim Hasibuan Aiyub Ameliany, Nanda Andyna, Cut Anhar Mubarak Anismar Anismar Anwar Arifin, Awaluddin Asmaul, Asmaul Husna Awaludin Arifin Baehaqi Bahri, Halida Cucu Hodijah Cut Sukmawati Cut Ulandari Darmansyah, Dedy Darmawati Darmawati Muchtar Defiah Anggarini Br Manurung Fahrizal, Effan Fazila Monivatu Zahda Fhirasyan, Fharan Grace Sela Karisma Cintana Hadi Iskandar Heriyana Heriyana Heriyana Heriyana, H Herman Fithra Ibrahim Qamarius Ikramuddin, Ikramuddin Jafaruddin Jafaruddin, Jafaruddin Jullimursyida Khairina AR Khairina Khairina, Khairina Lisa Iryani Lisa Iryani Lukman Maulana M Subhan M. Nazaruddin M. Subhan Maisyura Maisyura, Maisyura Mardhiah, Ainol Margolang, Nuri Marfuah Mariyudi Mentari Riswanti Mohd. Heikal Mohd. Heikal MUCHSIN Muhammad Muhammad Rizki Muhammad, Muhammad Munandar Mursyidin Mursyidin Mutammimul Ula Nanda Ameliany Naufal Bachri, Naufal Nelly Astria Nur Adinda Nur Faliza Nur Hafni Nuratul Ikramah Nursakinah Ritonga Nursanjaya Nursanjaya, Nursanjaya Rahmaniar Rahmaniar, Rahmaniar Rico Nur Ilham Risky Al Haddid Ritonga, Nursakinah Rizki Yunanda Rusydi Abubakar Sabrina Luvita Saharuddin Saputra, Jumadil Sarah Nurfadilla C Sari maharani Sitorus Siti Syaprila Subhani Subhani Sufi Sufi, Sufi Sujacka Retno Sutriani T. Edyansyah, T. Edyansyah Yayang Tiara Yulianda, Riki Zahara Husna