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All Journal Unram Journal of Community Service (UJCS) Golden Ratio of Mapping Idea and Literature Format
Wiyoga, Ajietama Imam
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Agricultural Digitalization and Strengthening Farmer Capacity through an Agricultural Website and AgriTech Workshop in Gumeng Village, Jenawi District, Karanganyar Regency Wijayanti, Desna Ayu; Pamastutiningtyas, Terrensia Sekar; Wiyoga, Ajietama Imam; Safitri, Anggita Ghina; Aksani, Nasrin; Wulandari, Pitri; Febriana, Annisa Alfi; Irawan, Erwin; Boi, Jumiati Sulaika
Unram Journal of Community Service Vol. 6 No. 3 (2025): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i3.1168

Abstract

This community service activity was conducted in collaboration with the Muhammadiyah University of Karanganyar's Real Work Lecture (KKN) activities and KKN Group 13 in Gumeng Village, Jenawi District, Karanganyar Regency. The purpose of the activity is to support the development of local potential through agricultural digitalization and capacity building for farmers. The main program includes the launch of the Desa Gumeng agricultural website as a promotional and educational medium, as well as the organization of the "Agritech Evolution" workshop, which discusses balanced fertilization and environmentally friendly pest control. The implementation methods consist of website design, socialization, technical training, interactive lectures, and participatory discussions. The results of the activity show enthusiasm from approximately 30 participants, increased knowledge among farmers regarding fertilization and pest control, and the availability of a website that can be used as a marketing medium. The conclusion indicates that the synergy of digitalization and human resource capacity building is key to the success of rural agricultural development.
The Effect of Influencer Marketing on Purchase Intention: The Mediating Role of Influencer Credibility among Instagram and TikTok Users in Solo Raya Wiyoga, Ajietama Imam; Augtiah, Imfrianti
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.2016

Abstract

The rapid growth of social media platforms has led firms to increasingly adopt influencer marketing as a strategic digital marketing approach to shape consumer behavior. This study aims to empirically investigate the influence of influencer characteristics namely expertise, trustworthiness, likability, information quality, and entertainment value on consumers’ purchase intention, with influencer credibility serving as a mediating variable. A quantitative research approach was employed using a survey method. Data were collected through an online questionnaire administered to 286 active Instagram and TikTok users in the Solo Raya region, Indonesia. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to examine the proposed research model and hypothesized relationships. The results reveal that all examined influencer characteristics have a positive and significant effect on influencer credibility. Moreover, influencer credibility is found to positively and significantly influence consumers’ purchase intention. The mediation analysis further confirms that influencer credibility plays a significant mediating role in the relationship between influencer characteristics and purchase intention. These findings highlight the crucial role of influencer credibility in strengthening the effectiveness of social media–based marketing strategies, particularly in driving consumers’ purchase intentions.
Co-Authors Aksani, Nasrin Boi, Jumiati Sulaika Febriana, Annisa Alfi Imfrianti Augtiah Irawan, Erwin Pamastutiningtyas, Terrensia Sekar Safitri, Anggita Ghina Wulandari, Pitri