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All Journal Admisi dan Bisnis JOBS (Jurnal Of Business Studies) International Journal of Economics, Business and Innovation Research
Karnowahadi
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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The Role of Product Diversity, Brand Trust, and Price Fairness in Influencing Xiaomi Smartphone Purchasing Decisions Anggoro, Emi; Karnowahadi; Irin Mirrah Luthfia
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2260

Abstract

This study was initiated in response to a drop in sales at Xiaomi Shop Fastronik Banyumanik for four months in a row, from July to October 2024. This study seeks to assess the impact of Product Diversity, Brand Trust, and Price Fairness on Purchase Decisions for Xiaomi Smartphones, focusing on consumers at Xiaomi Shop Fastronik Banyumanik. The data for this study was gathered through observations, questionnaires, and a literature review. The sample strategy employed was non-probability sampling utilizing a purposive sampling method. The study sample comprised 105 users at Xiaomi Shop Fastronik Banyumanik. This study employed data analysis techniques including validity testing, reliability tests, classical assumption tests, correlation analysis, coefficient of determination analysis, F-tests, and t-tests. This study employed IBM SPSS Statistics Version 26 for data processing. This study's findings demonstrate that product diversity, brand trust, and price fairness substantially affect purchasing decisions. Product diversity, brand trust, and price fairness account for 76.6% of the purchasing decision, but the remaining 23.4% is affected by additional variables not analyzed in this study. The t-test results demonstrate that the pricing justice variable exerts the greatest influence relative to the product diversity and brand trust factors. The regression equation derived from these results is Y = 0.561 + 0.238X1 + 0.318X2 + 0.420X3.
Analysing Service Quality Control with SQC Methods to Improving Customer Satisfaction Salsa Ayu Aziah; Karnowahadi; Sri Marhaeni Salsiyah
JOBS (Jurnal Of Business Studies) Vol. 10 No. 2 (2024): Desember 2024
Publisher : Politeknik Negeri Semarang

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Abstract

The perception gap between customer expectations and the quality of service received is a profound challenge for a business. This gap can arise when customers have high expectations for services, but the quality provided by the business does not reach or exceed expectations. This study aims to control service quality at PT Taspen (Persero) KCU Semarang by providing recommendations or proposals using the statistical quality control (SQC) method approach as a statistical tool to improve customer satisfaction. With data collection techniques used are inspection sheets, histograms, P - control charts, pareto diagrams, flow charts, cause - effect diagrams and proposed improvements based on cause - effect diagrams. The respondents obtained were 84 respondents, so the calculations and analyses produced were the number of complaints in January, February, March, April as many as 56 complaints, with the types of facility complaints of 44.64%, service reliability complaints of 21.43%, employee responsiveness complaints of 10.71%, problem solving complaints of 10.71%, and empathy complaints of 12.50% with doinan causal factors are human factors, method factors, and material factors. Gap persepsi antara harapan pelanggan dan kualitas pelayanan yang diterima menjadi tantangan mendalam bagi suatu bisnis. Kesenjangan ini dapat muncul ketika pelanggan memiliki harapan yang tinggi terhadap pelayanan, namun kualitas yang diberikan oleh bisnis tidak mencapai atau melebihi ekspektasi. Penelitian ini bertujuan mengendalikan kualitas pelayanan pada PT Taspen (Persero) KCU Semarang dengan memberikan rekomendasi atau usulan menggunakan pendekatan metode statistical quality control (SQC) sebagai alat statistik untuk meningkatkan kepuasan pelanggan. Dengan teknik pengumpulan data yang digunakan adalah lembar pemeriksaan, histogram, P – chart control, diagram pareto, diagram alur, diagram sebab – akibat dan usulan perbaikan berdasarkan diagram sebab – akibat. Responden yang diperoleh adalah sebanyak 84 responden, maka perhitungan dan analisis yang dihasilkan adalah jumlah komplain pada Bulan Januari, Februari, Maret, April sebanyak 56 komplain, dengan jenis komplain fasilitas sebesar 44.64%, komplain kehandalan pelayanan sebesar 21.43%, komplain daya tanggap pegawai sebesar 10.71%, komplain penyelesaian masalah sebesar 10.71%, dan komplain empati sebesar 12.50% dengan faktor penyebab yang doinan adalah faktor manusia, faktor metode, dan faktor material.
Designing an E - Commerce Website Based on Wordpress CMS With Payment Gateway Integration at UMKM Asbag Semarang Knitting Bag Muhammad Farhan Ario Putra; Karnowahadi; Andi Setiawan
JOBS (Jurnal Of Business Studies) Vol. 10 No. 2 (2024): Desember 2024
Publisher : Politeknik Negeri Semarang

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Abstract

The development of the digital era has forced micro, small and medium enterprises (MSMEs) to develop their marketing strategies. One of the responses made by MSMEs is by utilizing digital platforms such as E-Commerce websites. UMKM Asbag Semarang Knitting Bag is a business that offers products from handmade knitting bags that have unique and attractive choices. This research aims to design an E-Commerce website as an online sales platform by using online payment transactions through Payment Gateway integration and produce an attractive website for Asbag Knitting Bags UMKM in order to gain consumer appeal. The research method used in the research is the Waterfall method which will go through several stage processes such as needs analysis, display design, implementation on the system, testing and website maintenance. The results of the research have been carried out at the testing stage showing that Alpha testing has been tested 100% “Successful”. At the testing stage, Beta testing was also carried out on 40 respondents which showed a percentage of success of 83.6% “Very Good”, besides that beta testing was also carried out on several employees of the Asbag Knitting Bag UMKM which showed a percentage of success of 87.5% “Very Good”. This research is expected to be a solution in answering challenges to be able to improve marketing performance in marketing products on digital platforms. Semakin berkembangnya era digital telah memaksa pelaku usaha mikro, kecil, dan menengah (UMKM) untuk melakukan pengembangan dalam strategi pemasarannya. Salah satu respons yang dilakukan oleh para UMKM yaitu dengan memanfaatkan platform digital seperti website E – Commerce. UMKM Tas Rajut Asbag Semarang merupakan sebuah usaha yang menawarkan produk dari kerajinan handmade tas rajut yang memiliki pilihan yang unik dan menarik. Penelitian ini bertujuan untuk merancang sebuah website E – Commerce sebagai platform penjualan online dengan menggunakan transaksi pembayaran online melalui integrasi Payment Gateway serta menghasilkan website yang menarik untuk UMKM Tas Rajut Asbag agar mendapatkan daya tarik konsumen. Metode penelitian yang digunakan pada penelitian yaitu metode Waterfall yang akan melewati beberapa proses tahapan seperti analisis kebutuhan, desain tampilan, implementasi pada sistem, pengujian dan pemeliharaan website. Hasil penelitian telah dilakukan pada tahap testing menunjukkan bahwa pengujian Alpha telah teruji 100% “Berhasil”. Pada tahap testing juga dilakukan pengujian Beta yang kepada 40 responden yang menunjukkan persentase keberhasilan sebesar 83,6% “Sangat Baik”, selain itu pengujian beta juga dilakukan pada beberapa karyawan UMKM Tas Rajut Asbag yang menunjukkan persentase keberhasilan sebesar 87,5% “Sangat Baik”. Penelitian ini diharapkan mampu menjadi solusi dalam menjawab tantangan untuk dapat meningkatkan kinerja pemasaran dalam memasarkan produk di platform digital.
Building Brand Image through Social Media Marketing and Service Quality to Improve Marketing Perfomance Wiedayanti, Destine Fajar; Karnowahadi; Bagus Yunianto Wibowo; Subandi
Admisi dan Bisnis Vol. 26 No. 2 (2025): JUNI 2025
Publisher : Politeknik Negeri Semarang

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Abstract

Marketing by utilizing internet media or electronic marketing (e-marketing) has increased significantly. This is supported by technological developments that are growing rapidly because of the internet which helps make it easier to find information, communicate without limits, and distance. This study aims to determine how the Effect of Social Media Marketing and Service Quality on Brand Image in Food Processed MSMEs in Semarang City. While the sampling technique used in this research is the Purposive Sampling Method. The number of research samples was 100 samples from the total population of respondents. This research technique uses two approaches: 1). Confirmatory factor analysis, on Structural Equation Modeling (SEM); and 2). Regression Weight on Structural Equation Modeling (SEM). The model output in this study can make a positive contribution to Food Processed MSMEs in Semarang City in an effort to realize the continuity and sustainability of their business in marketing performance, both in the form of managerial implication suggestions and formulation of scientific articles and measurement instruments. Managerial advice is aimed at food processing MSMEs in formulating strategies to maintain their business so that consumers come back to buy food processing MSME products.   Pemasaran dengan media internet atau electorinc marketing (e-marketing) mengalami peningkatan signifikan. Hal ini didukung oleh perkembangan teknologi yang semakin berkembang dengan pesat karena adanya internet yang membantu mempermudah mencari informasi, berkomunikasi tanpa batas, dan jarak. Penelitian ini bertujuan untuk mengetahui bagaimana Pengaruh Social Media Marketing dan Service Quality Terhadap Brand Image pada UMKM Olahan Pangan di Kota Semarang. Sedangkan Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah Metode Purposive Sampling. Untuk jumlah sampel penelitian adalah 100 sampel dari total populasi responden. Teknik penelitian ini mengunakan dua pendekatan: 1). Confirmatory factor analysis, pada Structural Equation Modeling (SEM); dan 2). Regression Weight pada Structural Equation Modeling (SEM). Luaran model pada penelitian ini dapat memberikan konstribusi positif bagi UMKM Olahan Pangan di Kota Semarang dalam upaya untuk dapat mewujudkan continuity dan Sustainibility usaha mereka dalam kinerja pemasaran, baik dalam bentuk saran implikasi manajerial dan rumusan artikel ilmiah serta instrumen pengukuran. Saran manajerial ditujukan bagi UMKM Olahan Pangan dalam merumuskan strategi guna mempertahankan bisnisnya agar konsumen kembali lagi untuk membeli produk UMKM Olahan Pangan
Influence of International Price, Domestic Price and Total Production of Indonesian Crude Palm Oil on the Export Volume Of Indonesian Crude Palm Oil in 2019-2023 Arofah, Arvia Nur; Karnowahadi; Sri Eka Sadriatwati
Admisi dan Bisnis Vol. 26 No. 3 (2025): OKTOBER 2025
Publisher : Politeknik Negeri Semarang

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Abstract

The plantation subsector contributes significantly to Indonesia's Gross Domestic Product (GDP). Crude palm oil, as a leading commodity, contributes greatly to GDP and is a major source of foreign exchange earnings. This research examines the impact of international prices, domestic prices, and total production of Indonesian crude palm oil on the export volume of Indonesian crude palm oil from 2019 to 2023. The type of data used in this research is secondary quantitative time series data obtained from the Central Bureau of Statistics, the World Bank, and the Directorate General of Plantations. The analysis methods used include descriptive statistics, classical assumption tests, and multiple linear regression analysis with SPSS 25.0 analysis tools. The results showed that international prices do not effect on export volume, while domestic prices have a negative and significant effect, and total production has a positive and significant effect on the export volume of Indonesian crude palm oil.   Subsektor perkebunan berperan besar terhadap Produk Domestik Bruto (PDB) Indonesia. Minyak kelapa sawit mentah sebagai komoditas unggulan memberikan peranan yang besar terhadap PDB dan menjadi sumber utama pendapatan devisa negara. Penelitian ini menganalisis pengaruh harga internasional, harga domestik dan jumlah produksi terhadap volume ekspor minyak kelapa sawit Indonesia tahun 2019-2023. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif sekunder time series yang diperoleh dari BPS, World Bank, dan Direktorat Jenderal Perkebunan. Metode analisis yang digunakan meliputi statistik deskriptif, uji asumsi klasik dan analisis regresi linier berganda dengan alat bantu analisis SPSS 25.0. Hasil penelitian menunjukkan bahwa harga internasional tidak berpengaruh terhadap volume ekspor, sementara harga domestik berpengaruh negatif dan signifikan dan jumlah produksi berpengaruh positif dan signifikan terhadap volume ekspor minyak kelapa sawit Indonesia.
Co-Authors Andi Setiawan Anggoro, Emi Arofah, Arvia Nur Bagus Yunianto Wibowo Irin Mirrah Luthfia Muhammad Farhan Ario Putra Salsa Ayu Aziah Sri Eka Sadriatwati Sri Marhaeni Salsiyah Subandi Wiedayanti, Destine Fajar