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All Journal Journal Of Management Science (JMAS) Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat
Aprilia, Desi
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Nursing

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Pengembangan Nilai Edukatif Berbasis Gender dengan Teknik Sosiodrama di Komunitas Literasi Untukmu Si Kecil Kelurahan Sumbersari Kabupaten Jember Umniyyah, Zahratul; Setyari, Agustina Dewi; Rahayu, Nurhadianty; Wardhani, Yanuaresti Kusuma; Sampurna, Hadi; Aprilia, Desi; Amelia, Nurul Indah Rizki
Abdimas Galuh Vol 7, No 2 (2025): September 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i2.20683

Abstract

Penguatan nilai-nilai kesetaraan gender sejak dini merupakan langkah penting dalam membentuk generasi yang adil dan inklusif. Kegiatan pengabdian ini bertujuan untuk mengembangkan nilai edukatif berbasis gender melalui teknik sosiodrama pada anak-anak usia 7–14 tahun di Komunitas Literasi Untukmu Si Kecil (RB-USK), Kelurahan Sumbersari, Kabupaten Jember. Metode yang digunakan dalam kegiatan ini adalah pendekatan partisipatif dengan model edukasi interaktif yang terdiri atas: (1) diskusi awal bersama pengurus komunitas untuk pemetaan karakter peserta; dan (2) pelaksanaan sosialisasi dan edukasi tentang peran gender, perbedaan jenis kelamin dan gender, serta pengenalan profesi tanpa batasan gender. Materi disampaikan melalui narasi sederhana, visual edukatif, dan dialog terbuka yang dilanjutkan dengan latihan sosiodrama sebagai bentuk penguatan nilai. Hasil kegiatan menunjukkan adanya respons positif dari anak-anak terhadap konsep peran gender yang fleksibel, ditandai dengan keberanian mereka dalam menyebutkan cita-cita tanpa hambatan stereotip. Anak laki-laki dan perempuan mulai menunjukkan pemahaman bahwa pekerjaan rumah, pilihan profesi, dan hobi bukanlah hak eksklusif berdasarkan jenis kelamin. Kegiatan ini juga memperkuat kapasitas pengurus komunitas dalam mengintegrasikan pendekatan literasi berbasis gender. Disarankan agar kegiatan lanjutan dilakukan secara berkesinambungan melalui pelatihan kreatif, pementasan, dan pembuatan media belajar yang ramah anak.
Comparative influence of brand, emotional experience and equity on customer satisfaction: a study of iphone and samsung users in islamic business perspective Aprilia, Desi; Fuadi, Fatih; Ermawati, Liya
Junal Ilmu Manajemen Vol 7 No 3 (2024): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i3.537

Abstract

Sensory brand experience and emotional experience have been recognized as important factors influencing consumer perceptions of brands. On the other hand, brand equity reflects the added value that a brand provides in consumer perceptions and preferences. Customer satisfaction is the main goal for companies in maintaining and increasing customer loyalty. The formulation of the problem in this research is:Are there differences in the influence of Sensory Brand Experience, Emotional Experience, Brand Equity on Customer Satisfaction among iPhone and Samsung Users in Bandar Lampung from an Islamic business perspective? This research aims to compare the influence of Sensory Brand Experience, Emotional Experience, and Brand Equity on Customer Satisfaction among iPhone and Samsung users, using an Islamic business perspective. The research method used is quantitative using a questionnaire as a data collection tool. The research sample was selected purposively from the population of iPhone and Samsung users in Bandar Lampung. The data collected was Two-way ANOVA test to find differences between variables. The results of this research are expected to provide a better understanding of how sensory brand experience, emotional experience, and brand equity contribute to customer satisfaction, especially in the context of using technology products that have an Islamic business dimension. The practical implication of this research is to provide guidance for companies in increasing customer satisfaction by improving brand experience and strengthening their brand equity, in accordance with Islamic business principles which emphasize fairness, transparency and product quality.
Co-Authors Amelia, Nurul Indah Rizki Ermawati, Liya Fuadi, Fatih Rahayu, Nurhadianty Sampurna, Hadi Setyari, Agustina Dewi umniyyah, zahratul Wardhani, Yanuaresti Kusuma