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PENGARUH INTEGRASI KONTEN DIGITAL TERHADAP NIAT SERTIFIKASI HALAL WIRAUSAHAWAN MUSLIM DI ERA INFORMASI DIGITAL: SURVEI PADA WIRUSAHAWAN MUSLIM UMKM KARAWANG Irfan Mujahidin; Iskandar Sulaeman
International Journal Mathla’ul Anwar of Halal Issues Vol. 5 No. 2 (2025): September
Publisher : Universitas Mathla’ul Anwar Banten

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Abstract

Halal certification is an important aspect for Muslim business actors, not only as a fulfillment of religious obligations, but also as a strategy to increase competitiveness. The development of digital technology through the SIHALAL application and BPJPH online services provides convenience for entrepreneurs’ UMKM to access information and apply for certification. However, even though the digital adoption rate of entrepreneurs’ UMKM in Karawang is quite high, the number of businesses that already have halal certificates is still very limited. This study aims to analyze the effect of digital content integration on halal certification intentions Muslim Entrepreneurs in the Digital Information Era in the Food and Beverage Sector. With a quantitative approach, data was collected through a survey of 120 respondents and analyzed using linear regression tests and hypothesis tests. The results showed that the integration of digital content had a positive and significant effect on the intention of halal certification with an R² value of 47.2% with a regression model of Y = 1.215 + 0.732X. These findings support the Theory of Planned Behavior and Technology Acceptance Model, and affirm the role of digitalization in encouraging halal compliance among Muslim Entrepreneurs in UMKM Karawang.
SWOT Analysis as a Strategic Approach in Improving Education Quality Saeful Anwar; Iskandar Sulaeman
Shibyan: Jurnal Pendidikan Guru Madrasah Ibtidaiyah Vol. 3 No. 1 (2025): Juni
Publisher : Universitas Islam Nusantara, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/shibyan.v3i1.3786

Abstract

SWOT analysis is an effective approach to planning educational quality improvement. This study analyzes the strengths, weaknesses, opportunities, and threats faced by MIN Bandung. The research method used a qualitative approach and method so that the researcher could present the findings descriptively. The data sources used in this study include all data sources covering documents, recordings, archives, interview results, direct observations, participant observations, and physical devices such as videos and images. Meanwhile, the data used in the study consists of two types, namely: (1) primary data; and (2) secondary data. The results of this study, namely the SWOT analysis, provide a comprehensive view of the factors that influence the quality of education at MIN Bandung. Through the identification of strengths, weaknesses, opportunities, and threats, schools can develop appropriate strategic plans to improve the quality of education. It is important to utilize existing strengths, overcome weaknesses, take advantage of opportunities, and face threats with appropriate actions. The strategic plan must involve all stakeholders, including teachers, administrative staff, students, parents, and external partners. Through regular monitoring and evaluation, the school can measure progress and make adjustments if necessary.