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All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Edunomika (JIE)
Toreh, Joaquin Levi
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Penguatan Pembuatan Inovasi Produk Nugget Ikan Bandeng di Kelurahan Wonorejo dan Kelurahan Keputih Surabaya Grasielda, Ivana; Minantyo, Hari; Nugraha, Kristian Agung; Irtanto, Devina; Toreh, Joaquin Levi; Martono, Catherine Eugene
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 16, No 3 (2025): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v16i3.20850

Abstract

Kelurahan Wonorejo dan Keputih merupakan dua kelurahan yang memiliki masalah terkait cara mengolah sejumlah besar ikan bandeng (Chanos chanos) yang diproduksi. Universitas Ciputra Surabaya bekerja sama dengan Wahana Visi Indonesia yakni sebuah NPO (Non Profitable Organization) mengadakan kegiatan pelatihan dengan tujuan untuk memberikan sosialisasi kepada masyarakat-masyarakat sekitar dua kelurahan tersebut akan metode pengolahan ikan bandeng agar dapat dikembangkan sebagai sebuah produk yang bisa dibisniskan dalam industri Food and Beverage, guna meningkatkan perekonomian warga. Ada 70 peserta yang terlibat dalam kegiatan ini, di mana merupakan para pelaku UMKM dan ibu rumah tangga. Metode yang digunakan adalah edukasi dan demonstrasi pengolahan daging fillet ikan bandeng menjadi nuget ikan bandeng. Hasil dari kuesioner yang diisi oleh peserta menunjukkan bahwa kegiatan ini memberikan pengetahuan baru dalam pengolahan ikan bandeng menjadi nuget, di mana proses pengolahannya cukup mudah dipahami oleh peserta. Selain itu, mayoritas peserta juga setuju bahwa nuget ikan bandeng dapat menjadi peluang usaha bagi mereka.
PENGARUH SOCIAL MEDIA MARKETING, TERHADAP BRAND AWARENESS, BRAND IMAGE DAN REPURCHASE INTENTION DI KOPITIAM SURABAYA Nur Aini Madjid; Toreh, Joaquin Levi; Agustinus Nugroho
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19648

Abstract

The food and beverage industry in Indonesia, particularly in the restaurant and cafe segment, is experiencing rapid growth, including the emergence of modern kopitiams in Surabaya. This study aims to examine and analyze the influence of social media marketing on brand awareness, brand image, and repurchase intention, while also exploring the mediating roles of brand awareness and brand image. Using an explanatory quantitative design, data were collected via Google Form questionnaires from 160 respondents in Surabaya, aged 17–27, who are active social media users and have visited a modern kopitiam at least twice. Data analysis was performed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The structural model (inner model) shows that social media marketing significantly influences brand awareness (t=4.713, p=0.000) and brand image (t=5.700, p= 0.000). Furthermore, brand image (t= 4.236, p=0.000) and brand awareness (t= 1.815, p=0.035) both have a positive and significant impact on repurchase intention. The R-Square values indicate that the model explains 23.2% of brand awareness, 21.6% of brand image, and 37.8% of repurchase intention. Both brand awareness and brand image were proven to serve as partial mediators in the relationship between social media marketing and repurchase intention. These findings suggest that consistent digital engagement and a strong brand identity are essential for driving customer loyalty in Surabaya's competitive culinary industry.
Co-Authors Agustinus Nugroho Devina Irtanto Hari Minantyo Ivana Grasielda Kristian Agung Nugraha Martono, Catherine Eugene Nur Aini Madjid