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All Journal Devotion: Journal of Research and Community Service Eduvest - Journal of Universal Studies
Bagaskara, Septa
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Aerospace Engineering Computer Science & IT Health Professions Neuroscience Social Sciences

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Analysis of Strategy 345 as an Effort to Achieve Participation Targets in BPJS Ketenagakerjaan Saragih, Tarimantan Sanberto; Mahaganti, Fergie Stevi; Pramasanti, An Nisa; Putra, Mochammad Andika; Bagaskara, Septa; Augustin, Eldest; Fitriani, Kania
Devotion : Journal of Research and Community Service Vol. 4 No. 12 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v4i12.641

Abstract

BPJS Ketenagakerjaan has the task and function of administering Employment Social Security through 5 Employment Social Security Programs, namely Employment Injury Insurance Program (EII), Death Benefit Program (DB), Old-Age Benefit Program (OAB), Pension Benefit Program (PB), and Unemployment Insurance Program (UI). The aim of this research is to analyze 345 strategies in an effort to achieve the target of membership in BPJS Ketenagakerjaan. This study used qualitative research methods. The data collection technique in this research is a literature study obtained from Google Scholar and internal research carried out internally at BPJS Ketenagakerjaan. The collected data was analyzed in three stages: data reduction, data presentation, and drawing conclusions. The research results show that the 345 strategy is the right strategy to increase membership with 3 main programs, namely retention, intensification, and expansion, with 4 focuses, namely village ecosystems, market ecosystems, e-commerce and SMEs, and vulnerable workers through 5 engines, namely agency systems, figures, supply chain, auto debit, compliance, and positive supervision. This strategy can increase public awareness, increase coverage, or increase BPJS Ketenagakerjaan participation regarding the benefits of the EII, DB, OAB, PB, and UI programs, as well as increase BPJS Ketenagakerjaan program participants.
Skills that Influence The Success of Marketing at The Social Security Administration of Employment (BPJS Ketenagakerjaan) Saragih, Tarimantan Sanberto; Mahaganti, Fergie Stevi; Pramasanti, An Nisa; Putra, Mochammad Andika; Bagaskara, Septa; Augustin, Eldest; Fitriani, Kania
Eduvest - Journal of Universal Studies Vol. 3 No. 12 (2023): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v3i12.986

Abstract

The Importance of marketing makes marketing strategy a crucial aspect that needs attention. Various marketing strategies need to be implemented, one of which is through the sales force. BPJS Ketenagakerjaan requires a sales force to provide information and increase participation in BPJS Ketenagakerjaan. To enhance the addition of social security employment participants, a membership team needs human resource skills, namely soft skills and hard skills. The purpose of this research is to determine the skills that influence the success of the BPJS Ketenagakerjaan membership team. The research method used is a case study method with a qualitative approach through the sales forces productivity program. The results show that BPJS Ketenagakerjaan identifies resources that influence the success of marketing through the salesforce, namely 3 basic mentalities, 4 interpersonal skills, and 5 practical abilities, known as the DNA 345 Salesforce Success Factors. Mentalities include resilience, adaptability, and coherence. Interpersonal skills encompass approaching, influencing, conveying ideas, negotiating, and empathetic listening. Practical abilities include market analysis, building networks, product marketing, customer retention, and problem-solving. The Sales Force Productivity Program improves the performance of the salesforce in the marketing strategy of BPJS Ketenagakerjaan.
Co-Authors Augustin, Eldest Fitriani, Kania Mahaganti, Fergie Stevi Pramasanti, An Nisa Putra, Mochammad Andika Saragih, Tarimantan Sanberto