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Satisfaction as a mediator between perceptions of service quality and loyalty related to the Indonesian Social Security Mobile app Balqiah, Tengku Ezni; Nilakurnia, Roswita; Astuti, Rifelly Dewi; Wulandari, Permata; Supriadi, Arief Dahyan; Saragih, Tarimantan Sanberto; Augustin, Eldest; Pradana, Fadly Eka; Mahaganti, Fergie S; Pramasanti, An Nisa; Hutabarat, Rendra Hymne Fajar
ASEAN Marketing Journal Vol. 17, No. 1
Publisher : UI Scholars Hub

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Abstract

Manuscript type: Research Article Research Aims: to determine whether the perceived service quality factors could promote user Jamsostek Mobile (JMO) satisfy and continue to use JMO Design/methodology/approach: Data was gathered through an online survey of JMO users to analyse three hypotheses using Structural Equation Modelling (SEM) method with SmartPLS Research Findings: the result demonstrated that all hypotheses are supported that indicate there are three dimension of JMO attributes could develop Perceived Service Quality. Moreover, this variable could enhance loyalty through satisfaction. Theoretical Contribution/Originality: Using the Stimulus–Organism–Response (S-O-R) Model, this study develop framework to strengthen the explanation of the sequential relationship between stimulus, organism, and response toward mobile apps, in the context of social security insurance. Practitioner/Policy Implication: As the highest contributors, company could increase user perception in service and function by enhancing authenticity, interactivity, and understandability toward Jamsostek Mobile (JMO). Research limitation/Implications: User response depends on their ability to remember the previous experience, do not consider the user app frequency, and do not focus on specific service of insurance that could deliver different impacts on responses. Future studies should consider to conducted an exploratory to identify measurement of JMO attributes. Moreover. consider enjoyment, and risk as organisms.
Analysis of Strategy 345 as an Effort to Achieve Participation Targets in BPJS Ketenagakerjaan Saragih, Tarimantan Sanberto; Mahaganti, Fergie Stevi; Pramasanti, An Nisa; Putra, Mochammad Andika; Bagaskara, Septa; Augustin, Eldest; Fitriani, Kania
Devotion : Journal of Research and Community Service Vol. 4 No. 12 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v4i12.641

Abstract

BPJS Ketenagakerjaan has the task and function of administering Employment Social Security through 5 Employment Social Security Programs, namely Employment Injury Insurance Program (EII), Death Benefit Program (DB), Old-Age Benefit Program (OAB), Pension Benefit Program (PB), and Unemployment Insurance Program (UI). The aim of this research is to analyze 345 strategies in an effort to achieve the target of membership in BPJS Ketenagakerjaan. This study used qualitative research methods. The data collection technique in this research is a literature study obtained from Google Scholar and internal research carried out internally at BPJS Ketenagakerjaan. The collected data was analyzed in three stages: data reduction, data presentation, and drawing conclusions. The research results show that the 345 strategy is the right strategy to increase membership with 3 main programs, namely retention, intensification, and expansion, with 4 focuses, namely village ecosystems, market ecosystems, e-commerce and SMEs, and vulnerable workers through 5 engines, namely agency systems, figures, supply chain, auto debit, compliance, and positive supervision. This strategy can increase public awareness, increase coverage, or increase BPJS Ketenagakerjaan participation regarding the benefits of the EII, DB, OAB, PB, and UI programs, as well as increase BPJS Ketenagakerjaan program participants.
Skills that Influence The Success of Marketing at The Social Security Administration of Employment (BPJS Ketenagakerjaan) Saragih, Tarimantan Sanberto; Mahaganti, Fergie Stevi; Pramasanti, An Nisa; Putra, Mochammad Andika; Bagaskara, Septa; Augustin, Eldest; Fitriani, Kania
Eduvest - Journal of Universal Studies Vol. 3 No. 12 (2023): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v3i12.986

Abstract

The Importance of marketing makes marketing strategy a crucial aspect that needs attention. Various marketing strategies need to be implemented, one of which is through the sales force. BPJS Ketenagakerjaan requires a sales force to provide information and increase participation in BPJS Ketenagakerjaan. To enhance the addition of social security employment participants, a membership team needs human resource skills, namely soft skills and hard skills. The purpose of this research is to determine the skills that influence the success of the BPJS Ketenagakerjaan membership team. The research method used is a case study method with a qualitative approach through the sales forces productivity program. The results show that BPJS Ketenagakerjaan identifies resources that influence the success of marketing through the salesforce, namely 3 basic mentalities, 4 interpersonal skills, and 5 practical abilities, known as the DNA 345 Salesforce Success Factors. Mentalities include resilience, adaptability, and coherence. Interpersonal skills encompass approaching, influencing, conveying ideas, negotiating, and empathetic listening. Practical abilities include market analysis, building networks, product marketing, customer retention, and problem-solving. The Sales Force Productivity Program improves the performance of the salesforce in the marketing strategy of BPJS Ketenagakerjaan.
Islamic Religious Views in Indonesia on Employment Social Security and the Strategic Role of Ulama Supriadi, Arief Dahyan; Saragih, Tarimantan Sanberto; Wibowo, A.M.; Pradana, Fadly Eka; Hutabarat, Rendra HF
Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i12.49967

Abstract

This research discusses Islamic religious views in Indonesia related to employment social security and the strategic role of ulama in its spread. In the context of BPJS Ketenagakerjaan, which aims to protect workers from social and economic risks, ulama play a role as a leader who guides the community in understanding the concept of social security according to Islamic teachings. This study shows that despite skepticism about these programs, a religious organization-based approach can increase community participation. Using a descriptive qualitative method, this study analyzes the views of various religious organizations, including NU, Muhammadiyah, and MUI, towards BPJS Ketenagakerjaan. The results show the importance of ulama fatwas and the integration of Islamic values in social security programs to increase public awareness and participation.
Impacts of unemployment benefit program on job search duration: Evidence from Indonesia Wongkaren, Turro Selrits; Saragih, Tarimantan Sanberto; Aninditya, Flora; Siregar, Chairina Hanum; Nugroho, Aditya Harin; Ramdoniah, Rihlah; Augustin, Eldest; Fitriani, Kania; Mahaganti, Fergie Stevi; Febriansyah, Maurizky
Economic Journal of Emerging Markets Volume 16 Issue 1, 2024
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ejem.vol16.iss1.art2

Abstract

Purpose ― This study examines the impacts of the Unemployment Benefit Program (Jaminan Kehilangan Pekerjaan, JKP) on the duration of job search in Indonesia using internal data sourced from the Employment Social Security Administering Agency (Badan Penyelenggara Jaminan Sosial Tenaga Kerja, BPJS TK).Method ― The Regression Kinked Design (RKD) model and Ordinary Least Square (OLS) estimation method are used to analyze the data on laid-off workers who have received the JKP benefits.Findings ― On average, the JKP beneficiaries have a longer duration of job search than laid-off workers who do not receive benefits. An increase in the replacement rate of the JKP benefits is associated with an increased duration of both job search and benefit claims. The RKD plot indicates that a replacement rate lower than 45% may decrease the duration of benefit claims and job searches. Implication ― The results imply that the government should consider two potential options: (1) maintaining the current level of monetary benefits that leads to a longer job search duration; in other words, the program management must continue providing benefits for the maximum duration offered (up to 6 months), or, (2) reducing the monetary benefits, if BPJS TK aims to reduce the job duration. The results may change if a more robust labor market information system is available.Originality ― This study represents the first attempt to investigate the impact of the Unemployment Benefit Program (JKP) on job search duration in Indonesia. It might also be important to enrich the existing literature on the impact of similar programs in developing countries and countries with large populations.