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All Journal Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Novianto Haribowo, Ignatius
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Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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The OPTIMALISASI STRATEGI PROMOSI UMKM LOKAL MELALUI GOOGLE TRENDS: PROGRAM PELATIHAN DAN PENDAMPINGAN BERBASIS DATA: Abstrack Noventa, Oscar; Novianto Haribowo, Ignatius; Yudistya Wardhana, Daniel; Aribawa, Dwitya; Yustino Setiawan, Wimpie; Indra Kristianto, Ignatius
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 05 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i05.1679

Abstract

This community service program aims to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) supported by St. Yusup Bintaran Parish in Yogyakarta to utilize digital technology for data-driven marketing strategies. The main challenges faced by local MSMEs include low levels of digital literacy, limited access to market analysis tools, and a reliance on traditional promotional methods. In response to these challenges, the Community Service Team (Abdimas) from the Faculty of Business and Economics, Atma Jaya Yogyakarta University (FBE UAJY), in collaboration with the Social and Economic Development Unit (PSE) of the parish, designed a training program focused on the use of Google Trends. The program was implemented over seven structured sessions, covering needs assessment, introduction to digital tools, practical market trend analysis, strategy formulation, and intensive coaching. The training resulted in improved participant understanding and skills in interpreting search trend data, identifying relevant keywords, and designing more targeted digital marketing strategies. Through a practical and contextual approach, this program is expected to support the digital transformation of local MSMEs and strengthen their competitiveness in the digital economy era.
PEMBERDAYAAN UMKM MELALUI PELATIHAN PENYUSUNAN LAPORAN KEUANGAN SEDERHANA BERBASIS SAK EMKM Chrismadian Noventa, Oscar; Novianto Haribowo, Ignatius; Parnawa Putranta, Martinus; Kurniawan, Ch. Heni
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 02 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i02.2214

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in Indonesia’s economy; however, many business actors still face challenges in basic bookkeeping and preparing reliable financial statements. This article reports a community service program conducted at Saint Joseph (Santo Yusup) Parish, Bintaran, Yogyakarta, which provided training and assistance in preparing financial statements based on SAK EMKM using Microsoft Excel. The program was carried out in seven sessions, including three intensive coaching sessions, from October 2025 to February 2026, and was attended by 63 MSME participants. It was followed by one month of mentoring to strengthen participants’ understanding. The results indicate an improvement in participants’ understanding of SAK EMKM, as well as their ability to record transactions and prepare simple financial statements. However, the use of Microsoft Excel remains a major challenge for some participants. Overall, the program encourages more systematic bookkeeping and enhances MSMEs’ readiness to access financing.
Co-Authors Dwitya Aribawa, Dwitya Indra Kristianto, Ignatius Kurniawan, Ch. Heni Noventa, Oscar Oscar Chrismadian Noventa Parnawa Putranta, Martinus Yudistya Wardhana, Daniel Yustino Setiawan, Wimpie