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All Journal Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Proletarian : Community Service Development Journal
Indra Kristianto, Ignatius
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The OPTIMALISASI STRATEGI PROMOSI UMKM LOKAL MELALUI GOOGLE TRENDS: PROGRAM PELATIHAN DAN PENDAMPINGAN BERBASIS DATA: Abstrack Noventa, Oscar; Novianto Haribowo, Ignatius; Yudistya Wardhana, Daniel; Aribawa, Dwitya; Yustino Setiawan, Wimpie; Indra Kristianto, Ignatius
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 05 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i05.1679

Abstract

This community service program aims to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) supported by St. Yusup Bintaran Parish in Yogyakarta to utilize digital technology for data-driven marketing strategies. The main challenges faced by local MSMEs include low levels of digital literacy, limited access to market analysis tools, and a reliance on traditional promotional methods. In response to these challenges, the Community Service Team (Abdimas) from the Faculty of Business and Economics, Atma Jaya Yogyakarta University (FBE UAJY), in collaboration with the Social and Economic Development Unit (PSE) of the parish, designed a training program focused on the use of Google Trends. The program was implemented over seven structured sessions, covering needs assessment, introduction to digital tools, practical market trend analysis, strategy formulation, and intensive coaching. The training resulted in improved participant understanding and skills in interpreting search trend data, identifying relevant keywords, and designing more targeted digital marketing strategies. Through a practical and contextual approach, this program is expected to support the digital transformation of local MSMEs and strengthen their competitiveness in the digital economy era.
MEMBANGUN IDENTITAS MEREK: KONSEP DAN PRAKTIK BAGI UMKM DI YOGYAKARTA Wardhana, Daniel Yudistya; Chrismadian Noventa, Oscar; Novianto Hariwibowo, Ignatius; Yustino Setiawan, Wimpie; Indra Kristianto, Ignatius; Aribawa, Dwitya; Adyantari, Api; Yupanzara Dharomesz, Vonezyo; Desy Pramusiwi, Aloysia
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 05 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i05.1722

Abstract

This community service program is a collaboration between the Community Service Team of the Faculty of Business and Economics, Universitas Atma Jaya Yogyakarta (FBE UAJY) and the Socio-Economic Development Team (PSE) of Paroki St. Yusup Binta ran. The focus of the activities includes developing brand identity, creating a unique value proposition, and utilizing brands as a means of marketing communication to increase consumer purchase ng power. Through this approach, SMEs are encouraged to understa nd the strategic role of branding not only as a business identity, but also as an instrument to build trust, loyalty, and competitive advantage. With the right branding strategy, SMEs are expected to be able to strengthen their market position, increase their adaptability in the digital era, and create a positive image in the minds of consumers which has implications for increasing commitment to the brand. This program adopts Participatory Action Research (PAR) with a structu red implementation and based on actual needs, so that it is expected to have a direct impact on the development of SMEs and strengthen their competitiveness the increasingly competitive market dynamics.
Pendampingan Bahasa Inggris di Paroki St. Antonius Kotabaru Yogyakarta: Collaborative dan Inquiry-Based Learning Indra Kristianto, Ignatius; Sukci, Lucia Bening Parwita
Proletarian : Community Service Development Journal Vol 3 No 2 (2025): November 2025
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/proletariancomdev.v3i2.289

Abstract

Kemampuan berkomunikasi dalam Bahasa Inggris menjadi keterampilan penting bagi generasi muda untuk bersaing di bidang pendidikan, pekerjaan, dan kegiatan lintas budaya. Berdasarkan temuan awal, anggota Remaja Katolik Kotabaru dan Orang Muda Katolik di Paroki St. Antonius Kotabaru Yogyakarta memiliki motivasi tinggi untuk menguasai Bahasa Inggris tetapi memiliki kemampuan terbatas pada akses pendampingan yang terstruktur. Sebagai respon untuk kebutuhan tersebut tim pengabdian melaksanakan program pendampingan Bahasa Inggris berbasis student-centered learning dengan memanfaatkan collaborative learning dan inquiry-based learning. Program ini dilaksanakan dalam delapan pertemuan (Juni – Juli 2025) dengan materi greetings, introductions, asking for information, asking one’s favorite things, dan asking about someone’s future. Hasil pre-test dan post-test menunjukkan peningkatan skor rata-rata sebesar 60% serta peningkatan keberanian peserta berbicara spontan dan berkolaborasi dengan teman baru. Pemilihan peserta terbaik dan teraktif di setiap pertemuan terbukti meningkatkan motivasi dan menciptakan suasana belajar yang kompetitif tetapi suportif. Program ini tidak hanya meningkatkan kemampuan teknis berbahasa Inggris, tetapi juga membentuk sikap percaya diri, kerja sama, dan semangat belajar berkelanjutan. Pendekatan ini berpotensi dikembangkan ke keterampilan produktif lainnya atau diaplikasikan di komunitas muda Katolik lain sebagai model pendampingan bahasa Inggris berbasis komunitas yang inklusif dan berkesinambungan.
Co-Authors Adyantari, Api Aloysia Desy Pramusiwi Daniel Yudistya Wardhana, Daniel Yudistya Dwitya Aribawa, Dwitya Noventa, Oscar Novianto Haribowo, Ignatius Novianto Hariwibowo, Ignatius Oscar Chrismadian Noventa Sukci, Lucia Bening Parwita Vonezyo Yupanzara Dharomesz Yudistya Wardhana, Daniel Yustino Setiawan, Wimpie