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Y Generations Financial Literacy Indexes In Indonesia Aribawa, Dwitya
International Journal of Technology And Business Vol 1 No 1 (2017): IJTB|International Journal of Technology And Business
Publisher : LPPM of STIMIK ESQ

Show Abstract | Download Original | Original Source | Check in Google Scholar

Financial literacy (FL) initiatives are known as becoming a key element for achieving financial reform around the world. This study aim to assess the degree of financial literacy using the basic and advance financial literacy index approach to measures financial literacy among young generations. In constructing financial literacy index, there are four steps: grouping questions, assigning score for each question, calculating weight for each question, and constructing financial literacy index. Primary data collected using online questionnaires through supervision by researcher. It is found that financial literacy among university students is vary differs depend on their background and willingness to learn about financial course. This study found the level of basic financial literacy and advance financial literacy among young generations found respectively 77 and 61. Financial literacy index counted 69, it is categorized to moderate (60-80) financial literacy index. Besides it were statistically found that previous financial courses significantly impact the financial literacy index and there is a difference between basic and advance financial literacy index among young generations. This study implies there is demanding of collaboration among government, academia, private sectors and civil society are the stakeholders to build better financial literacy to society.

Y Generations Financial Literacy Indexes In Indonesia Aribawa, Dwitya
IJTB (International Journal of Technology And Business) Vol 1 No 1 (2017): IJTB (International Journal Of Technology And Business)
Publisher : LPPM of STIMIK ESQ

Show Abstract | Download Original | Original Source | Check in Google Scholar

Financial literacy (FL) initiatives are known as becoming a key element for achieving financial reform around the world. This study aim to assess the degree of financial literacy using the basic and advance financial literacy index approach to measures financial literacy among young generations. In constructing financial literacy index, there are four steps: grouping questions, assigning score for each question, calculating weight for each question, and constructing financial literacy index. Primary data collected using online questionnaires through supervision by researcher. It is found that financial literacy among university students is vary differs depend on their background and willingness to learn about financial course. This study found the level of basic financial literacy and advance financial literacy among young generations found respectively 77 and 61. Financial literacy index counted 69, it is categorized to moderate (60-80) financial literacy index. Besides it were statistically found that previous financial courses significantly impact the financial literacy index and there is a difference between basic and advance financial literacy index among young generations. This study implies there is demanding of collaboration among government, academia, private sectors and civil society are the stakeholders to build better financial literacy to society.

Creative Business Financial Literacy in Yogyakarta Aribawa, Dwitya; Widyatini, Ignatia Ryana
International Journal of Social Science and Business Vol 1, No 2 (2017)
Publisher : Universitas Pendidikan Ganesha

Small and medium scale businesses (SMEs) have relatively difficulty in increasing their business scale. Financial literacy is a fundamental factor for economic growth and financial stability. The implementation of the AEC in 2016 shows a shift in global economic competition in South East Asia stressing much on value added economics. Indonesia Creative Economy Agency has projecting the creative economy as one of essential element to foster economic growth and sustainable development through this globalization changes Creativity must be supported by a strong foundation of management to create a competitive advantage in business. There is no research or survey in Indonesia that specifically explore the financial literacy roles for the company, in this study corporate financial literacy can be seen from the point of view of the owner and / or manager of company. Following importance of financial literacy to development of business development, this research aim to explore the important factors that affect as the foundation of financial literacy level of business owners that works on creative sectors in Special District of Yogyakarta areas. The result of this research shown firm demographic, financial fraud intention, firm financial capability and firm financial condition partially and simultaneously influence financial literacy for Yogyakarta creative business. In macro aspect, good financial literacy leads to good financial decision making, this finding found relative vary on individual level studies. In this research, it also infer that low level of financial literacy lead to high degree of fraud intention. This research suggest to policy makers that increase financial literacy level will increase financial inclusion of the country itself. Financial knowledge escalation will effectively done through the synergy of stakeholders, which is government, academia, private sector (small and big firms) and civil society.Â

HUBUNGAN ANTARA ORIENTASI STRATEGIS DAN KEMAMPUAN INOVASI BERBASIS LAYANAN STUDI PADA UMKM KREATIF DI INDONESIA Aribawa, Dwitya
Jurnal Manajemen Vol 19, No 2 (2015): June 2015
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Industri kreatif menjadi competitive advantage tersendiri bagi Indonesia yang memiliki potensi berlimpah pada intellectual capital yang tersebar di seluruh pulau untuk memunculkan model bisnis yang inovatif dan membuka lapangan kerja baru. Sasaran dari penelitian ini adalah untuk mengidentifikasi dan menganalisis hubunga antara orientasi strategis (dimana pada penelitian ini terdiri dari orientasi pelanggan, orientasi pesaing dan orientasi biaya) dengan kemampuan inovasi berbasis layanan. Unit penelitian ini adalah usaha mikro, kecil dan menengah (UMKM) yang beroperasi pada salah satu dari sub-sektor industri kreatif dan terletak di Bandung, Denpsar, Jakarta atau Yogyakarta. Dengan analisis kuantitatif, penelitian ini melihat hubungan antara variabel independen dan dependen melalui tes hipotesis menggunakan metode ordinary least square. Metode pertanyaan terbuka digunakan untuk melihat pola pengembangan bisnis kreatif responden. Hasil dari penelitian ini menemukan bahwa orientasi pelanggan dan orientasi biaya memiliki hubungan positif terhadap kemampuan inovasi berdasarkan jasa. Sedangkan, orientasi pesaing tidak memiliki hubungan yang siginifikan terhadap kemampuan inovasi berbasis layanan. Dari penelitian ini, dapat disimpulkan bahwa pelaku usaha (dalam hal ini UMKM) memiliki fokus pada konsumen dan efisiensi biaya yang pada akhirnya akan membentuk budaya inovasi yang sesuai dengan lingkungan bisnis mereka.Creative industry is becoming competitive advantages to Indonesia. It has huge potency of intellectual capital around islands. Creative business aim to creating innovative business model and open absorb labor force. The objective of this study is to examine and analyze the relationships between strategic orientation (in this research consist of three dimensions; customer orientation, competitor orientation and cost orientation)and service innovation capability. Object of this study was Micro, Small and Medium Enterprises (MSMEs) that operates in one of creative subsector industry and located at in Bandung, Denpasar, Jakarta or Yogyakarta. By using quantitative analysis, this study analyzed the relationship between independent and dependent variables through testing hypotheses using ordinary least square method. Open question method also used to show the pattern of creative business development from owners point of viewt. The result of this study found customer orientation and cost orientation positively related to service innovation capability. While, competitor orientation shows not have significant relationship to service innovation capability. From this research can be conclude that creative business (MSMEs) has focus on deserve customers interest. Besides, at the same time they create efficiency in cost. Mix of both orientations in the end will creating innovation culture that fit to their business environment.

Optimalisasi Penyampaian Informasi BUMDes Amarta melalui Transformasi Visual Menggunakan Canva Pramusiwi, Aloysia Desy; Wardhana, Daniel Yudistya; Handoko, Debora Wintriarsi; Aribawa, Dwitya
Jurnal Atma Inovasia Vol. 5 No. 1 (2025)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v5i1.10159

Perkembangan teknologi digital telah mendorong kebutuhan akan penyebaran informasi yang inovatif, terutama bagi lembaga komunitas seperti Badan Usaha Milik Desa (BUMDes) yang berupaya meningkatkan pendapatan dan kesejahteraan sosial desa. Kegiatan pengabdian kepada masyarakat ini berfokus pada transformasi media visual menggunakan aplikasi Canva, untuk meningkatkan efektivitas komunikasi penyampaian informasi oleh BUMDes Amarta kepada pemangku kepentingan eksternal. Luaran kegiatan ini adalah Materi dan Modul Pembelajaran Digital dengan transformasi media visual, dengan tujuan peningkatan jangkauan informasi melalui perhatian, ketertarikan, serta keterlibatan audiens dalam meningkatkan kesadaran akan inisiatif keberlanjutan BUMDes. Kegiatan pengabdian kepada masyarakat ini menyimpulkan bahwa penggunaan media visual dalam penyampaian informasi lembaga komunitas, seperti BUMDes Amarta, mendorong praktik berkelanjutan di organisasi masyarakat, memberikan model yang dapat direplikasi bagi lembaga sejenis.

The OPTIMALISASI STRATEGI PROMOSI UMKM LOKAL MELALUI GOOGLE TRENDS: PROGRAM PELATIHAN DAN PENDAMPINGAN BERBASIS DATA: Abstrack Noventa, Oscar; Novianto Haribowo, Ignatius; Yudistya Wardhana, Daniel; Aribawa, Dwitya; Yustino Setiawan, Wimpie; Indra Kristianto, Ignatius
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 05 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i05.1679

This community service program aims to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) supported by St. Yusup Bintaran Parish in Yogyakarta to utilize digital technology for data-driven marketing strategies. The main challenges faced by local MSMEs include low levels of digital literacy, limited access to market analysis tools, and a reliance on traditional promotional methods. In response to these challenges, the Community Service Team (Abdimas) from the Faculty of Business and Economics, Atma Jaya Yogyakarta University (FBE UAJY), in collaboration with the Social and Economic Development Unit (PSE) of the parish, designed a training program focused on the use of Google Trends. The program was implemented over seven structured sessions, covering needs assessment, introduction to digital tools, practical market trend analysis, strategy formulation, and intensive coaching. The training resulted in improved participant understanding and skills in interpreting search trend data, identifying relevant keywords, and designing more targeted digital marketing strategies. Through a practical and contextual approach, this program is expected to support the digital transformation of local MSMEs and strengthen their competitiveness in the digital economy era.

MEMBANGUN IDENTITAS MEREK: KONSEP DAN PRAKTIK BAGI UMKM DI YOGYAKARTA Wardhana, Daniel Yudistya; Chrismadian Noventa, Oscar; Novianto Hariwibowo, Ignatius; Yustino Setiawan, Wimpie; Indra Kristianto, Ignatius; Aribawa, Dwitya; Adyantari, Api; Yupanzara Dharomesz, Vonezyo; Desy Pramusiwi, Aloysia
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 05 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i05.1722

This community service program is a collaboration between the Community Service Team of the Faculty of Business and Economics, Universitas Atma Jaya Yogyakarta (FBE UAJY) and the Socio-Economic Development Team (PSE) of Paroki St. Yusup Binta ran. The focus of the activities includes developing brand identity, creating a unique value proposition, and utilizing brands as a means of marketing communication to increase consumer purchase ng power. Through this approach, SMEs are encouraged to understa nd the strategic role of branding not only as a business identity, but also as an instrument to build trust, loyalty, and competitive advantage. With the right branding strategy, SMEs are expected to be able to strengthen their market position, increase their adaptability in the digital era, and create a positive image in the minds of consumers which has implications for increasing commitment to the brand. This program adopts Participatory Action Research (PAR) with a structu red implementation and based on actual needs, so that it is expected to have a direct impact on the development of SMEs and strengthen their competitiveness the increasingly competitive market dynamics.

Optimalisasi Penyampaian Informasi BUMDes Amarta melalui Transformasi Visual Menggunakan Canva Pramusiwi, Aloysia Desy; Wardhana, Daniel Yudistya; Handoko, Debora Wintriarsi; Aribawa, Dwitya
Jurnal Atma Inovasia Vol. 5 No. 1 (2025)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v5i1.10159

Perkembangan teknologi digital telah mendorong kebutuhan akan penyebaran informasi yang inovatif, terutama bagi lembaga komunitas seperti Badan Usaha Milik Desa (BUMDes) yang berupaya meningkatkan pendapatan dan kesejahteraan sosial desa. Kegiatan pengabdian kepada masyarakat ini berfokus pada transformasi media visual menggunakan aplikasi Canva, untuk meningkatkan efektivitas komunikasi penyampaian informasi oleh BUMDes Amarta kepada pemangku kepentingan eksternal. Luaran kegiatan ini adalah Materi dan Modul Pembelajaran Digital dengan transformasi media visual, dengan tujuan peningkatan jangkauan informasi melalui perhatian, ketertarikan, serta keterlibatan audiens dalam meningkatkan kesadaran akan inisiatif keberlanjutan BUMDes. Kegiatan pengabdian kepada masyarakat ini menyimpulkan bahwa penggunaan media visual dalam penyampaian informasi lembaga komunitas, seperti BUMDes Amarta, mendorong praktik berkelanjutan di organisasi masyarakat, memberikan model yang dapat direplikasi bagi lembaga sejenis.

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