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PENGELOLAAN INVESTASI DALAM BISNIS SYARIAH : STRATEGI DI ERA DIGITAL Damayanti, Irma; Pani Akhiruddin Siregar; Marisa, Mawar; Hafizhah, Aqilah; Ilmi Marbun, Miftahul; Alfikri, Muhammad Nabil; Muhammad Nabil Alfikri
Journal of Islamic Economics and Finance Vol. 1 No. 2 (2024): November
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/joieaf.v1i2.1730

Abstract

Perkembangan investasi syariah di Indonesia semakin signifikan, didorong oleh meningkatnya kesadaran masyarakat Muslim untuk berinvestasi dalam produk yang halal dan tayyib. Pengelolaan investasi yang efektif sangat penting untuk memastikan praktik investasi sesuai dengan prinsip syariah. Di era digital, tantangan dan peluang baru muncul, mengharuskan perusahaan untuk menerapkan strategi pengelolaan investasi yang modern. Artikel ini membahas pentingnya teknologi informasi, analitik data, dan pelatihan sumber daya manusia dalam pengelolaan investasi syariah. Dengan mengadopsi strategi yang tepat, lembaga keuangan syariah dapat membangun kepercayaan investor dan memastikan bahwa produk investasi yang ditawarkan benar-benar mencerminkan nilai-nilai syariah.
Pemberdayaan UMKM Pedesaan melalui Literasi dan Promosi Digital di Desa Partoruan Lumban Lobu Muhammad Nabil Alfikri
Getpress Management Journals Vol 3 No 3 (2025): As-Salam: Journal Islamic Social Sciences and Humanities
Publisher : Yayasan Salam Cerdas Al-Fattah

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting the national economy, particularly in rural areas that serve as the foundation of community-based economic activities. However, the limited utilization of digital technology remains a major challenge in expanding market reach and improving the competitiveness of local products. This study aims to analyze the effectiveness of digital promotion strategies in enhancing the capacity of MSMEs in Partoruan Lumban Lobu Village. A descriptive qualitative method was employed through observation, interviews, and documentation involving 15 local MSME actors. The findings reveal that digital marketing training provided to the community has contributed to an increase in sales performance, demonstrating greater understanding and application of digital marketing practices. These results indicate that the implementation of digital promotion strategies can significantly improve the visibility and income of MSMEs. Therefore, sustainable collaboration between village authorities, academic institutions, and digital communities is recommended to strengthen the rural digital economic ecosystem.