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All Journal Journal of Islamic Economic Laws
Rafifah, Fairuz Hasna
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Muslimah Label or Sharia-Compliant Brand? A Study on Kirei Salon and Spa Muslimah Bekasi Through The Lens of DSN-MUI Fatwa Wibisono, Vina Fithriana; Arief, Suyoto; Rafifah, Fairuz Hasna
Journal of Islamic Economic Laws Vol. 8 No. 02 (2025): July
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jisel.v8i02.9860

Abstract

The growing popularity of Muslimah-branded beauty services raises questions about the authenticity of their compliance with Sharia principles. This study aims to critically examine whether Kirei Salon and Spa Muslimah Bekasi, which adopts an Islamic branding strategy, operates in accordance with Fatwa DSN-MUI No.108/DSN-MUI/X/2016 on Guidelines for Organizing Tourism Based on Sharia Principles, particularly in the context of spa, sauna, and massage services. This research method employing a descriptive qualitative approach, data were collected through interviews with the salon owner, staff, and customers, as well as field observations and documentation analysis. The findings indicate that while Kirei Salon and Spa Muslimah effectively maintains female-only service and promotes modesty in branding, several operational practices do not fully align with the DSN-MUI fatwa. Notable discrepancies include the use of uncertified beauty products, the offering of certain non-compliant treatments (e.g., hair colouring, extensions), and the absence of properly segregated prayer facilities. These findings suggest that the Muslimah label functions more as a branding identity rather than reflecting full adherence to Sharia-compliant operational standards. This study contributes to the discourse on Islamic branding by highlighting the gap between religious label usage and actual Sharia compliance in the beauty service sector. It provides a critical lens for both business practitioners and regulators to reevaluate the standards and authenticity of Muslimah-oriented branding.
Measuring Social Impact of The Minhati Scholarship Program: An SROI-Based Evaluation of ZISWAF Fund Distribution at LAZISWAF UNIDA Gontor Wibisono, Vina Fithriana; Zahro', Khurun'in; Jakiyudin, Ahmad Havid; Rafifah, Fairuz Hasna
Journal of Islamic Economic Laws Vol. 8 No. 02 (2025): July
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jisel.v8i02.10269

Abstract

LAZISWAF UNIDA Gontor is a progressive ZISWAF waqf institution that supports education through its flagship program, Minhati, which provides scholarships for underprivileged students. Despite the continuous distribution of ZISWAF funds, there has been no comprehensive measurement of the program’s actual impact on its beneficiaries. This raises a critical issue regarding the effectiveness, transparency, and accountability of ZISWAF fund utilization in achieving social and educational outcomes. This study aims to evaluate the effectiveness of the Minhati program by measuring the social value it creates using the Social Return on Investment (SROI) approach. The research method used is qualitative with the SROI approach to assess the program’s social, economic, and environmental impact. Primary data is sourced from the 2023-2024 annual financial report, and data collection involves questionnaires from 29 scholarship recipients by purposive sampling. The results of this study indicate that the SROI value is 1,67, indicating that every Rp 1 invested generates Rp 1.67 in social impact. This demonstrates that the Minhati program significantly enhances students' welfare, benefits their families, and contributes to social and religious affairs.
Co-Authors Jakiyudin, Ahmad Havid Suyoto Arief Vina Fithriana Wibisono Zahro’, Khurun’in