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The Impact of Internal Marketing on Educators' Satisfaction and Loyalty in Private Universities Helmi, Sulaiman; Sartika , Dewi; Ramadhina, Shafira Fitri; Fitriani, Rosha
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1637

Abstract

This study examines the impact of Internal Marketing on customer satisfaction and loyalty, emphasizing its role in fostering long-term customer relationships. The research addresses the extent to which Internal Marketing influences these outcomes, particularly in competitive markets. A quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze survey data. Validity and reliability tests were conducted to ensure the robustness of the results. Findings indicate that Internal Marketing significantly influences both customer satisfaction and loyalty, with a stronger effect on satisfaction. These results underscore the strategic importance of Internal Marketing in enhancing customer-related outcomes. Businesses can utilize these insights to develop more effective internal marketing strategies aimed at improving customer satisfaction and loyalty.
The Impact of Internal Marketing on Educators' Satisfaction and Loyalty in Private Universities Helmi, Sulaiman; Sartika , Dewi; Ramadhina, Shafira Fitri; Fitriani, Rosha
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1637

Abstract

This study examines the impact of Internal Marketing on customer satisfaction and loyalty, emphasizing its role in fostering long-term customer relationships. The research addresses the extent to which Internal Marketing influences these outcomes, particularly in competitive markets. A quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze survey data. Validity and reliability tests were conducted to ensure the robustness of the results. Findings indicate that Internal Marketing significantly influences both customer satisfaction and loyalty, with a stronger effect on satisfaction. These results underscore the strategic importance of Internal Marketing in enhancing customer-related outcomes. Businesses can utilize these insights to develop more effective internal marketing strategies aimed at improving customer satisfaction and loyalty.
THE ROLE OF MAGNESIUM SUPPLEMENTS ON HYPERTENSION IN PREGNANCY AND PREECLAMPSIA Nurwany, Raissa; Ramadhina, Shafira Fitri; Pariyana, Pariyana
Andalas Obstetrics And Gynecology Journal Vol. 8 No. 1 (2024)
Publisher : Fakultas Kedokteran Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/aoj.8.1.511-518.2024

Abstract

Objective:This article aims to discuss the effects of magnesium supplementation on clinical outcomes of pregnancy and highlights the benefits of magnesium supplementation in reducing the risk of hypertension in pregnancy and preeclampsia. Method: In this systematic review article, the author conducted a literature search using certain keywords and selected articles that were published from 2013-2023, can be accessed in full-text in pdf format, and are in Indonesian or English. The methods used were in accordance with the reporting guidelines provided in the Preferred Reporting Items for Systematic Review and Meta-Analysis Protocols (PRISMA-P). Results: After carefully searching the database and eliminating articles that were not related to the topic, 6 articles were obtained for review. Hypertension in pregnancy and preeclampsia are serious health problems that can harm both mother and baby. Magnesium supplements have been studied as a way to reduce the risk of hypertension in pregnancy and preeclampsia. Conclusion: Magnesium supplements may help reduce the risk of hypertension in pregnancy and preeclampsia.