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All Journal Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING eJEBA
Izzah, Khalid Ahmad
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Perluasan potensi pasar produk lokal dengan e-commerce pada pelaku usaha mikro, kecil, dan menengah (UMKM) Widyastuti, Liza Yudhita; Maulana, Herdiyan; Erik, Erik; Izzah, Khalid Ahmad; Azzahra, Yulia Chaerani
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 4 No. 2 (2023)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v4i2.20279

Abstract

Desa Pasirtanjung, Kabupaten Bogor memiliki potensi ekonomi berupa industri kreatif yang berskala usaha mikro, kecil, dan menengah (UMKM). Akan tetapi, terdapat beberapa masalah prioritas yang dihadapi desa ini yakni dalam pemberdayaan sumber daya manusia yang bertumpu pada UMKM setempat. UMKM Desa Pasirtanjung sebagai sumber penghasilan masyarakat pun memiliki masalah dalam hal potensi pasar yang terbatas dan kurang berkembang seperti pada bidang kerajinan tangan (contoh:  tas dan produk kulit). Tim Fakultas Pendidikan Psikologi Universitas Negeri Jakarta (FPPsi UNJ), melalui program kegiatan pengabdian kepada masyarakat dengan metode community development, berupaya memfasilitasi pelaku UMKM. Pelaku UMKM sebagai peserta diberikan peningkatan pengetahuan melalui pelatihan tentang pengenalan e-commerce. Adapun konten yang diberikan yaitu mengenai pengetahuan pentingnya penggunaan e-commerce, cara menggunakan dan membuka toko online, mengemas pemasaran produk yang menarik di e-commerce melalui copywriting dan foto produk, serta cara mengelolanya secara optimal. Dari hasil evaluasi yang didapatkan, program pengabdian kepada masyarakat ini dikatakan efektif. Terdapat peningkatan pengetahuan dalam hal pemanfaatan e-commerce sebesar 5.3% dan 100% peserta pelatihan telah mencoba mengaplikasikan e-commerce pada usahanya. Agar implementasi penggunaan e-commerce lebih optimal, perlu dilakukan pendampingan lebih lanjut bekerja sama dengan pemerintah setempat. Dengan ini UMKM Desa Pasirtanjung dapat lebih mandiri dalam memperluas pasar, ke luar kota bahkan ke seluruh Indonesia.
PERAN GENDER SEBAGAI VARIABEL MODERATOR DALAM HUBUNGAN SELF-CONTROL DAN IMPULSIVE BUYING PADA PENGGUNA SHOPEE PAYLATER Izzah, Khalid Ahmad; Widyastuti, Liza Yudhita; Putri, Fildzah Radyah
ANALISIS Vol. 16 No. 01 (2026): ANALISIS VOLUME 16 NO. 01 TAHUN 2026
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v16i01.7780

Abstract

This study aims to analyze the relationship between self-control and impulsive purchasing behavior, with gender as a moderating variable. The sample consisted of 200 respondents selected through purposive sampling technique. Data analysis employed Moderation Regression technique using PROCESS Macro. Based on the analysis results, the self-control variable demonstrated a positive and significant influence on impulsive purchasing behavior (? = 2.1253; t = 4.8621; p < 0.001), indicating that the higher the level of self-control, the higher the value of impulsive purchasing behavior. The gender variable also exerted a significant influence (? = 40.7205; t = 3.6577; p < 0.001), suggesting that there are differences in influence based on gender. Furthermore, the interaction between self-control and gender (SC × M) showed a significant influence with a negative coefficient (? = -1.2243; t = -4.9562; p < 0.001). These findings indicate that gender moderates the relationship between self-control and impulsive purchasing behavior, wherein the influence of self-control tends to weaken in certain gender categories. This research provides theoretical contributions to understanding the dynamics of impulsive purchasing behavior and practical implications for marketers in developing more effective strategies based on consumer gender differences.
PERSEPSI KEMUDAHAN DAN PERILAKU PEMBELIAN IMPULSIF PADA LAYANAN BUY NOW PAY LATER: PERAN MEDIASI MOTIVASI BELANJA HEDONIS DAN PERAN MODERATOR KONTROL DIRI: (PERCEIVED EASE OF USE AND IMPULSIVE BUYING IN BUY NOW PAY LATER SERVICE: THE MEDIATING ROLE OF HEDONIC SHOPPING MOTIVATION AND THE MODERATING ROLE OF SELF-CONTROL) Widyastuti, Liza Yudhita; Azzahra, Yulia Chaerani; Izzah, Khalid Ahmad; Rein, Sasikirana; Rustyawati, Reny; Putri, Fildzah Rudyah
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 13 No. 1 (2026): e-JEBA Volume 13 Number 1 Year 2026
Publisher : e-Journal Ekonomi Bisnis dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/e-jeba.v13i1.60027

Abstract

This study is the first research which empirically examine the psychological mechanism of impulsive buying among Buy Now Pay Later (BNPL) users, specifically Shopee PayLater. The mechanism consists the influence of perceived ease of use of Shopee PayLater on impulsive buying, mediated by hedonic shopping motivation and moderated by self-control. Data from 301 Shopee PayLater users were analyzed using Hayes PROCESS Macro in SPSS. This study indicate that perceived ease of use significantly predicts hedonic shopping motivation. Although its direct contribution is small (R2 = 0.029), the indirect effect on impulsive buying is sufficient to stimulate the affective aspect (hedonic shopping motivation) that drives impulsive buying in the BNPL ecosystem. Notably, this mediated effect remained significant even among individuals with high self-control (indirect effect = 0.171; 95% CI = 0.024–0.373). Thus, while self-control moderates and weakens the relationship between hedonic shopping motivation and impulsive buying, its effect is limited. Researcher suggest additional variables which are capable to suppress impulsivity and to foster healthier and more responsible consumption behavior. These findings contribute to create digital financial literacy education and propose ethical design BNPL service.
Co-Authors Azzahra, Yulia Chaerani Erik Erik, Erik Herdiyan Maulana Putri, Fildzah Radyah Putri, Fildzah Rudyah Rein, Sasikirana Reny Rustyawati Widyastuti, Liza Yudhita