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All Journal Journal of Urban Society´s Arts Journal of Media and Communication Science (JcommSci) Mediakom : Jurnal Ilmu Komunikasi
Arius Krypton Onarelly
Universitas Indonesia
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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PODCAST STORYTELLING: A NEW WAY OF TOURISM MARKETING IN INDONESIA Peni Meliaty Hutabarat; Arius Krypton Onarelly; Rahmi Setiawati; Melisa Bunga Altamira
JCommsci - Journal of Media and Communication Science Vol. 6 No. 1 (2023): Jcommsci Vol 6 Issue 1 2023
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v6i1.191

Abstract

This study explores the trend of using podcasts and storytelling approaches as a new way to market regional tourism, in Indonesia. In the last two years, there has been a significant increase in access to audio on demand content in Indonesia. The use of new media such as podcasts in the promotion of the tourism sector is inevitable. Research on podcasts in Indonesia, especially tourism podcasts, is still not prevalent. However, the use of podcast platforms by actors in the tourism sector is starting to emerge. The storytelling approach is also increasingly important for the tourism sector because a good authentic story has the potential to create a better sense of place and connections. This study seeks to explore the opportunities and challenges of tourism podcasts, as well as the importance of the storytelling approach for marketing regional tourism in Indonesia. The method used in this study is a literature review which includes the process of reading and analyzing articles in journals, previous research reports, reference books and news related to podcasts. The results of the study show that podcast is an important marketing tool to enrich information on tourist destinations in Indonesia, and of course help encourage regional tourism marketing. This research is expected to be an input and recommendation to practitioners, government, communities, private sector and researchers to work together to equip tourism activities in various regions with podcasting and storytelling skills as a new way to develop tourism marketing in Indonesia.
MODEL PENGEMBANGAN PARIWISATA PULAU KOMODO SEBAGAI SOCIETY-BASED SUSTAINABLE MARINE TOURISM VILLAGE 5.0 Rahmi Setiawati; Peny Meliaty Hutabarat; Arius Krypton Onarelly; Melisa Bunga Altamira
Mediakom : Jurnal Ilmu Komunikasi Vol 7, No 1 (2023)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2023.v7i1.8863

Abstract

Desa wisata bahari (marine tourism village) membutuhkan paradigma pembangunan yang berkarakter sesuai dengan budaya wilayah maritim, yang berbasis kearifan lokal dan menggunakan pendekatan teknologi serta human capital. Pulau Komodo merupakan salah satu desa wisata bahari. Budaya kemaritiman seyogyanya adalah budaya asli Indonesia sebagai negara kepulauan dan penerapan digitalisasi teknologi serta human capital akan  menghasilkan model blue economic maritime yang inovatif, kreatif dan daya saing, yang dapat meningkatkan pertumbuhan dan perkembangan ekonomi di wilayah kepulauan. Konsep yang digunakan adalah model society 5.0, kepariwisataan berkelanjutan, desa wisata bahari dan community development dengan tujuan membangun human capital agar tercipta kapasitas sumber daya  manusia, dalam hal ini masyarakat lokal,   yang  memahami  sikap  dan  nilai-nilai  kemaritiman. Metode penelitian menggunakan pendekatan kualitatif melalui wawancara mendalam dan observasi yang dilakukan di pulau Komodo, Labuan Bajo. Hasil penelitian riset ini diperlukan untuk pembangunan desa wisata bahari. Pendekatan digitalisasi dapat digunakan sebagai pusat informasi yang berisi tentang hasil internalisasi budaya maritim dengan kearifan lokal dan sarana infrastruktur untuk mempercepat pertumbuhan ekonomi. Penggunaan platform digital oleh masyarakat, diantaranya para nelayan, pelaku usaha bidang pariwisata dan usaha kecil menengah, sehingga dapat menciptakan jaringan data informasi dalam bentuk big data sebagai sarana infrastruktur digitaliasi ekonomi, dan pembangunan human capital melalui pengembangan sumberdaya manusia dan literasi digital.
Mediating Historical Heritage: Exploring Documentary Photography and an Instagram Collaborative Post in Chronicling the Onrust Archaeological Museum Muhammad Dicka Ma'arief Alyatalatthaf; Melisa Bunga Altamira; Khairunnisa Devani Aqtus Permana Putri; Peny Meliaty Hutabarat; Arius Krypton Onarelly; Rahmi Setiawati; Dhisa Aditya Prinera
Journal of Urban Society's Arts Vol 13, No 1 (2026): April 2026
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/jousa.v13i1.17381

Abstract

The Onrust Archaeological Museum stands out as a distinctive museum designed in an open-air museum type. Specifically, it is an outdoor museum featuring life-sized architectural reconstructions primarily based on archaeological evidence. This study aims to capture the Onrust Archaeological Museum in terms of landscape, artifacts, historical records, information, and social life around the island. Documenting is done through documentary photography, which is then processed into content, complete with information descriptions and finally published through Instagram. The upload method uses the Instagram Collaborative Post feature used as digital education so its exposure can reach a wider audience such as Generation Z, Alpha, and others. The research method used is artistic research methodology, characterized by: the artistic process, artistic action, creation stage, and creation results. In addition, other qualitative data were also taken from semi-structured interviews and observations. Data was taken at the Onrust Archaeological Museum (a group of 4 islands: Onrust, Kelor, Cipir, Bidadari). As a result, the documentary photography method is carried out with the approach of rethinking “truth” in the digital age, contextualized, ethical responsibilities, new media platforms, and aiming for engagement. While the use of Instagram Collaborative Post can increase expanded reach, shared engagement, authenticity and trust, cross-promotion, and efficient content management.
Co-Authors Alyatalatthaf, Muhammad Dicka Ma'arief Dhisa Aditya Prinera Melisa Bunga Altamira Peni Meliaty Hutabarat Peny Meliaty Hutabarat Putri, Khairunnisa Devani Aqtus Permana Setiawati, rahmi