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All Journal Jurnal Sosial Humaniora Terapan International Review of Humanities Studies Jurnal Vokasi Indonesia
Satria, Hardika Widi
Program Pendidikan Vokasi Universitas Indonesia
Arts Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Other

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Diffusing New Media as Know-How Digital Communication in Troubleshoot Maintenance of Pico Hydro Technology in Bengkulu, Indonesia Naldo Naldo; Hardika Widi Satria
Jurnal Sosial Humaniora Terapan Vol 3, No 1: DESEMBER 2020
Publisher : Program Pendidikan Vokasi UI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7454/jsht.v3i1.106

Abstract

Communication has an important role for spreading messages and ideas through various mediums. This research explains the important role of new media in community engagement activities and the dissemination of new information, innovations and technologies that have been done in 2017, especially for the graphic design via the internet on Pico Hydro's information technology in Batu Roto village, Bengkulu province, Indonesia. Community involvement itself is based on a special multidisciplinary perspective of communication and engineering. Pico Hydro is commonly used worldwide to generate electricity in rural areas, making it very useful for rural electrification. We conduct research to meet the needs of our plans in community engagement and use the theory of communication development to support the outcomes of this program. Communication development theory has a focus on dissemination of innovation. This research method is desk research of new media. This research argues that the application of Pico Hydro technology will have more impact on Batu Roto village community when combined with the method of social communication science development through digital media. The information contained in the infografic is expected to spread the idea to train the community in applying Pico Hydro technology for many homes in Batu Roto village so that it can solve the problem of electricity shortage in Bengkulu Province.
Vokhum Fest: A Specialized Integrated Marketing Communication Event towards Small Medium Enterprises Brand Management and Youth Social Welfare Hardika Widi Satria; Maudisha Alifa Rahman; Friska Arifiani; Fitriyah Nurzakiyah
Jurnal Sosial Humaniora Terapan Vol 3, No 1: DESEMBER 2020
Publisher : Program Pendidikan Vokasi UI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7454/jsht.v3i1.105

Abstract

Integrated Marketing Communication is an essential concept in marketing field. It is used worldwide to marketing and communicating in vary kind of business both in big enterprise or small enterprise. This article describes the implementation of IMC on an event marketing called Vokhum Fest as a community engagement program. The event is a collaborationbetween Vocational Education Program Universitas Indonesia lecturers, assistant lecturers, students and 12 Small Medium Enterprises (SMEs) in Jakarta Greater Area ranging from products to services also for the most part organized by youth. It argues that IMC plan contribute positively to SMEs brand management and its social welfare by generating income in short term and manage long term brand value. The method of this study is qualitative by means of interview and observation within 12 SMEs in Jakarta Greater Area. The paper argues that SMEs brand resonances better throughout online amplification of digital marketing, yet it also requires offline activity to engage with the consumer, customer,prospect, employee and stakeholders in public by establish event marketing such as Vokhum Fest.Keywords: Integrated Marketing Communication, Small Medium Enterprise, Brand Management, Digital Marketing, Event Marketing, Youth, Social Welfare.
Tinjauan Alur Kerja Copywriter Divisi Konten Suitmedia dalam Industri Kreatif Pemasaran Digital Hardika Widi Satria; Dewi Kurnia Agustine
Jurnal Sosial Humaniora Terapan Vol 2, No 1: December 2019
Publisher : Program Pendidikan Vokasi UI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.297 KB) | DOI: 10.7454/jsht.v2i1.66

Abstract

Komunikasi memiliki peranan yang penting dalam industri kreatif baik di media konvensional maupun digital. Komunikasi dalam pemasaran di era digital saat ini menghadapi agitasi yang ketat terutama di antara agensi digital lokal. Pengembangan kreativitas melalui pembentukan konten yang baik dan sesuai kebutuhan klien dirasa menjadi keunggulan kompetitif suatu biro iklan digital. Suitmedia sebagai salah satu agensi digital lokal menaruh perhatian khusus terhadap profesi copywriter sebagai corong komunikasi pemasaran kreatif mereka terhadap audiens. Penelitian ini menggunakan metode kualitatif melalui observasi alur kerja yang dilakukan selama 4 (empat) bulan dengan tujuan untuk mengobservasi peran copywriter dalam proses pembentukan pesan dan melakukan monitoring dampak pesan di khalayak. Hasil dari penelitian ini menunjukan bahwa copywriter di divisi konten Suitmedia telah memilki alur kerja serta panduan dalam penyusunan tulisan dengan berpedoman pada AIDCA copywriting model selain kewajiban berpikir serta menulis secara kreatif dalam konteks pemasaran digital yang mengacu pada brief klien. Selain itu monitoring dan evaluasi juga dilakukan dalam divisi konten demi menjaga kualitas tulisan dan kesesuaian dengan target yang telah disepakati bersama klien. Kata kunci : Copywriter, AIDCA, Alur Kerja, Pemasaran Digital, Copywriting Model
The Effect of Social Media E-Marketing Towards Consumers Shopping Behavior Krypton, Arius; Naldo, Naldo; Satria, Hardika Widi
Jurnal Vokasi Indonesia Vol. 6, No. 2
Publisher : UI Scholars Hub

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Abstract

As the numbers of internet users increase, the trend of online transactions also increase. E-Marketing is one of a selling strategy using social media such as Facebook, Instagram, Twitter, Whatsapp, BBM and LinkedIn. The purpose of this study was to analyze the simultaneous and partial effect of E-Marketing on the shopping behavior of respondents. Data were obtained from questionnaires given to 100 student respondents of Indonesian vocational education. The analytical method used in this research is the t-test and F test using SPSS 17. Based on the results of the study it is found that three factors affected the shopping behavior of these respondents through their online transaction via social media, namely accessibility, currency, and interactivity. All e-marketing variables influenced the behavior of consumers. However, there are also some e-marketing variables affecting the shopping behavior of respondents in different factors. From the cultural factor, shopping behavior is influenced by the accessibility and currency variables, while an affected variable linked to personal factors is accessibility alone. For psychological factors, the only effecting variable is interactivity. But overall e- marketing variables affected the shopping behavior of respondents.
TINJAUAN ANALISIS DESAIN GRAFIS PADA KONTEN INFOGRAFIS TRANSPORTASI DARAT INSTAGRAM DEWAN TRANSPORTASI KOTA JAKARTA: STUDI KASUS TAHUN 2021 Satria, Hardika Widi; Ningtyas, Putri Ayu; Sumirat, Muhammad Anas Ramadhan
Jurnal Vokasi Indonesia Vol. 11, No. 1
Publisher : UI Scholars Hub

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Abstract

Paper ini membahas desain grafis di dunia periklanan dan pemasaran. Desain Grafis menggunakan kata, gambar dan elemen grafis untuk berkomunikasi serta merupakan bagian dari ekspresi verbal-visual. Infografis saat ini banyak diaplikasikan di dunia periklanan. Dewan Transportasi Kota Jakarta (DTKJ) berusaha membangun brand awareness melalui medium infografis. Infografis yang dibuat merupakan infografis mengenai transportasi darat yang dibuat secara berkelanjutan, berisi tentang ketersediaan transportasi, rute transportasi, jam transportasi, kondisi transportasi, dan kebijakan mengenai transportasi guna membangun brand DTKJ itu tersendiri menjadi sebuah instansi mengenai transportasi di DKI Jakarta yang menarik, aktif, dan sustainable. Instagram digunakan oleh DTKJ sebagai salah satu pendekatan social media marketing dalam usaha penyebaran informasi berbentuk infografis DTKJ kepada khalayak umum. Penelitian ini merupakan studi kasus yang dilakukan di DTKJ pada bulan Januari-April 2021. Data diperoleh dari wawancara, pengamatan, pengkajian, dan aplikasi praktik desain grafis. Hasil dari project ini dapat dilihat pada periode April 2021 dimana salah satu bentuk postingan infografis mendapatkan reach kedua teratas dari keseluruhan postingan Instagram DTKJ yaitu 2.300 reach serta terdapat kenaikan jumlah followers Instagram DTKJ dari 1.945 followers pada Februari 2021 ke 2.500 followers pada April 2021.
#BERGERAKLEBIHBAIK AS A CULTURAL CAMPAIGN: BRAND ACTIVATION, DIGITAL LIFESTYLE, AND URBAN HEALTH CONSCIOUSNESS IN CONTEMPORARY INDONESIA Ningtyas, Putri Ayu; Satria, Hardika Widi; Priyandhini, Besty; Tantuah, Naldo; Heychael, Muhammad; Kirana, Nazira Shafera
International Review of Humanities Studies
Publisher : UI Scholars Hub

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Abstract

In today's hyper-competitive branding environment, marketing strategies are no longer solely focused on product promotion but have evolved into cultural practices that shape societal norms, values, and identities. This study explores how Pristine, a premium bottled mineral water brand, utilized brand activation through the #BergerakLebihBaik campaign to not only increase brand awareness but also construct a cultural narrative around health, wellness, and lifestyle among urban Indonesian consumers. Through a mixed-method qualitative approach including social media observation, in-depth interviews, and document analysis, this research demonstrates how the campaign functioned as a cultural artifact that mediated discourses of modern health, digital engagement, and consumer identity. The results show that the campaign achieved significant online and offline reach, indicating successful brand-culture integration.
Co-Authors Dewi Kurnia Agustine Fitriyah Nurzakiyah Friska Arifiani Heychael, Muhammad Kirana, Nazira Shafera krypton, arius Maudisha Alifa Rahman Naldo Naldo Naldo, Naldo Ningtyas, Putri Ayu Priyandhini, Besty Sumirat, Muhammad Anas Ramadhan Tantuah, Naldo