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All Journal Ilmiah Manajemen Bisnis KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Manajemen Maranatha
Evi Thelia Sari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Impact Of Entrepreneurial Education In University Towards The Alumni's Entrepreneurial Intention To Support Academic Endeavour and Excellence Evi Thelia Sari
Ilmiah Manajemen Bisnis vol. 11 no. 2 November 2011
Publisher : Ilmiah Manajemen Bisnis

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Abstract

Pengaruh Kualitas Produk, Promosi Diskon, Dan Kemudahan Pembelian Terhadap Minat Pembelian Ulang Produk Kecantikan Ms Glow Di Kota Surabaya Ike Nur Fadlilah; Evi Thelia Sari; Leonard Adrie Manafe
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 3 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i3.4125

Abstract

This research aims to analyze the influence of product quality, discount promotions, and ease of purchase on the repurchase intention of Ms Glow beauty products in Surabaya City. The research method used is a quantitative approach with purposive sampling technique. Data were collected through questionnaires distributed to Ms Glow consumers in Surabaya City who have made at least one purchase. The results show that product quality, discount promotions, and ease of purchase have a positive and significant effect on repurchase intention both partially and simultaneously. Based on the results of multiple linear regression analysis, it is known that the three independent variables together contribute 65.3% to the repurchase intention, while the remaining is influenced by other factors outside this study. This finding has implications for beauty business players, especially Ms. Glow, to improve product quality, optimize discount promotion strategies, and facilitate access to purchases to increase customer loyalty.
Analisis Harapan Dan Persepsi Konsumen Terhadap Kualitas Produk (Studi Kasus Pada Toko Aksesoris "X" Di Pakuwon Trade Center, Surabaya) Evi Thelia Sari; Hendry Setyono .
Jurnal Manajemen Maranatha Vol 11 No 1 (2011)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v11i1.47

Abstract

This research is to measure the level of product quality expectations, services and prices to meet the consumers' perception. This research used Gap analysis. The object of this research is specified for Toko aksesoris "X"'s consumers at Pakuwon Trade Centre, Surabaya with a total of 94 respondents and sampling method in this research is convenience sampling. Primary data is taken from the respondents. The result of Gap Analysis shows that product quality on the first quadrant, Toko aksesoris "X" is preparing a ready stock for consumers so they can always choose and order any products that are suitable with their needs at that moment. The result of the study shows that there is Gap Differentiation between expectation and perception of consumers towards product quality at Toko aksesoris "X" in Pakuwon Trade Centre Surabaya.Keywords: Gap analysis, Product quality, perception, expectation
Pengaruh Electronic Word Of Mouth Dan Persepsi Harga Terhadap Keputusan Pembelian Online (Studi Kasus Pada Konsumen Flicka Bags Official Shop Shopee.co.id Di Kota Surabaya) Ayu Devina Putri; Purwanto Purwanto; Evi Thelia Sari
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 5 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i5.4442

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Electronic Word of Mouth (eWOM) dan persepsi harga terhadap keputusan pembelian online konsumen Flicka Bags Official Shop di Shopee, dengan fokus pada konsumen di Kota Surabaya. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei, melibatkan 110 responden. Variabel bebas dalam penelitian ini adalah eWOM dan persepsi harga, sedangkan variabel terikatnya adalah keputusan pembelian online. Data dikumpulkan melalui kuesioner yang divalidasi dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa eWOM dan persepsi harga memiliki pengaruh positif dan signifikan, baik secara parsial maupun simultan, terhadap keputusan pembelian online. Penelitian ini memberikan kontribusi bagi literatur pemasaran digital dan menjadi referensi bagi pelaku usaha untuk meningkatkan strategi pemasaran melalui pengelolaan ulasan online dan strategi penetapan harga.
Dampak Kepuasan Pelayanan, Kepercayaan Pelanggan Dan User Experience Yang Mempengaruhi Loyalitas Pelanggan Pada Platform E-Commerce Di Kalangan Generasi Z (STIE Mahardhika Surabaya) Yulia Eka Tata Pramadita; Tri Wahjoedi; Safa’at Safa’at; Evi Thelia Sari
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 10 (2025): Oktober
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i10.6820

Abstract

The aim of this research is to investigate the impact of service quality, trust from consumers, and user experience on how loyal customers are to online shopping sites, specifically for Generation Z. The study uses a quantitative approach, ghatering information through an online survey with 88 Gen Z participants who have used e-commerce sites in the past six months. The analysis of the data was carried out using multiple linear regression techniques. The results suggest that service quality, consumer trust, and user experience has the strongest effect (β = 0.45, p < 0.05), followed by consumer trust (β = 0.38, p < 0.05), and then service quality (β = 0.32, p < 0.05). This model explains 67% of the differences in customer loyalty (R² = 0.67). The theoretical contribution of the study enhances the understanding of customer loyalty in the online environment, particularly concerning Generation Z. Practically the findings can help e-commerce businesses boost customer loyalty by enhancing user experience, building trust, and improving service quality.
PENGARUH LINGKUNGAN KERJA, MOTIVASI KERJA, DAN INSENTIF TERHADAP KINERJA KARYAWAN DI PT. ABC Ananda Dawam, Putri Tariza; Evi Thelia Sari; Parwita Setya Wardhani; Mochamad Fatchurrohman
KINDAI Vol 21 No 1 (2025): KINDAI
Publisher : JURNAL KINDAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35972/kindai.v21i1.2036

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh lingkungan kerja, motivasi kerja, dan insentif terhadap kinerja karyawan di PT. ABC. Populasi dari penelitian ini adalah seluruh karyawan bagian produksi PT. ABC sejumlah 111 responden. Penelitian ini menggunakan metode kuantitatif dengan model analisis regresi linier berganda. Data diolah menggunakan SPSS V.21.0 for windows. Hasil penelitian menunjukkan bahwa variabel lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan dengan nilai t hitung = 4,388 > t tabel = 1,98238, variabel motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan dengan nilai t hitung = 5,294 > t tabel = 1,98238, dan variabel insentif berpengaruh negatif dan signifikan terhadap kinerja karyawan dengan nilai t hitung -2,416 < t tabel = 1,98238. Dari ketiga hasil tersebut menunjukkan bahwa lingkungan kerja, motivasi kerja, dan insentif terhadap kinerja karyawan berpengaruh secara parsial. Untuk pengujian secara simultan, diperoleh hasil bahwa semua variabel secara bersama-sama berpengaruh signifikan terhadap kinerja karyawan. Kata kunci: lingkungan kerja, motivasi, insentif, kinerja
Co-Authors Ananda Dawam, Putri Tariza Ayu Devina Putri Hendry Setyono . Ike Nur Fadlilah Leonard Adrie Manafe Mochamad Fatchurrohman Parwita Setya Wardhani Purwanto Purwanto Safa’at Safa’at Tri Wahjoedi Yulia Eka Tata Pramadita