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All Journal Jurnal Tapis : Jurnal Teropong Aspirasi Politik Islam
Effy Z. Rusfian
Unknown Affiliation
Law, Crime, Criminology & Criminal Justice

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ANALISIS NARASI KAMPANYE DIGITAL DALAM MEMBENTUK EFIKASI POLITIK PEMUDA Putri Handayani Lubis; Effy Z. Rusfian; Maria Puspita; Lubis, Putri Handayani; Rusfian, Effy Z; Puspita, Maria
JURNAL TAPIS Vol 20 No 1 (2024): Jurnal Tapis : Jurnal Teropong Aspirasi Politik Islam
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/tps.v20i1.21655

Abstract

Currently, campaigns are undergoing changes with the presence of social media, which is indicated by the development of political communication activities in election campaigns on social media. Sandiaga Uno uses social media to influence the political efficacy of young people, because in the interactive digital era, the production of political messages and images is very influential in mobilizing the votes of young voters. Campaign narratives are formed with narratives that appeal to young people. This study aims to explore the campaign narratives formed by Sandiaga Uno on Instagram social media and identify political efficacy narratives in shaping political efficacy attitudes in young people. This study is a qualitative study using thematic analysis methods. The results of this study found four narratives used by Sandiaga Uno in the digital campaign: the theme of social concern, youth participation, the richness of Indonesian cultural heritage, and leadership style. The theme of social concern, which was the most frequently posted, was successfully used by Sandiaga Uno to shape the political efficacy of young people.
Co-Authors Lubis, Putri Handayani Maria Puspita Puspita, Maria Putri Handayani Lubis Rusfian, Effy Z