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All Journal JURNAL MANAJEMEN MOTIVASI
Dwi Putranto Hadi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Brand Experience on Brand Loyalty through Perceived Quality, Brand Love, and Brand Trust in Skincare Reni Ambarwati; Diana Fajarwati; Dwi Putranto Hadi
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9404

Abstract

The rapid growth of Indonesia's beauty industry has prompted skincare brands to strengthen their marketing strategies to enhance consumer loyalty. Skintific became the brand with the highest market share in the first quarter of 2025. This study aims to analyze the influence of Brand Experience on Brand Loyalty by examining the mediating roles of Perceived Quality, Brand Love, and Brand Trust. This research was conducted in Indonesia, using a quantitative approach and a causal descriptive design, employing purposive sampling techniques, involving 206 Skintific users, and analyzed using Structural Equation Modeling based on Partial Least Squares with the assistance of SmartPLS. The results indicate that all relationships have a significant effect and provide both academic and practical implications.
Co-Authors Diana Fajarwati Reni Ambarwati