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All Journal Journal of Artificial Intelligence and Digital Business Veteran Economics, Management & Accounting Review
Kurniawan, Cristoporus Esandra Murta
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences

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Policy Analysis of the Establishment of the Koperasi Desa Merah Putih Effendi, Rusfian; Deny, Muhammad; Kurniawan, Cristoporus Esandra Murta; Handoko, Irfan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2597

Abstract

In anticipation of Indonesia Emas 2045, the President of the Republic of Indonesia instructed the formation of the Merah Putih Village Cooperative, which aims to be an economic driver in achieving economic independence and food self-sufficiency. This research aims to analyze the policy for establishing the Merah Putih Village Cooperative. The method used is a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), which is employed to assess the success rate of the policy. This research utilizes secondary data, including government policies outlined in the Constitution, Presidential Instructions, Government Regulations, and data or information published in both print and online media. The results of this study indicate that Koperasi Merah Putih has strengths that can overcome weaknesses and threats, and capitalize on opportunities for the success of Koperasi Desa Merah Putih. Meanwhile, the conclusion of this study states that the establishment of the Merah Putih Cooperative is a strategic step that can accelerate the pace of Indonesia's economic growth. This policy is essential for improving the living standards of rural communities.  
Analysis of Complaint Behavior To E-Customer Satisfaction Customer Loyalty Tiktok Shop kurniawan, Cristoporus Esandra Murta; Rusfian Effendi; Irfan Handoko; Muhammad Deny
Veteran Economics, Management, & Accounting Review Vol 4 No 1 (2025)
Publisher : Fakultas Ekonomi Dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59664/vemar.v4i1.12476

Abstract

This study aims to analyze the effect of complaint behavior on customer satisfaction and customer loyalty, as well as the mediating role of customer satisfaction among TikTok Shop users. The research employs a quantitative approach using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method through the SmartPLS version 4 application. Based on the test results, it was found that complaint behavior has a positive and significant effect on customer satisfaction. Furthermore, complaint behavior also has a positive and significant effect on customer loyalty. In addition, customer satisfaction has been proven to have a positive and significant effect on customer loyalty. The mediation analysis results show that customer satisfaction significantly mediates the effect of complaint behavior on customer loyalty indicating an indirect-only mediation effect. These findings emphasize that enhancing customer satisfaction on TikTok Shop can strengthen the relationship between complaint behavior and customer loyalty. Therefore, TikTok Shop needs to improve the quality of its complaint-handling processes to enhance satisfaction and maintain user loyalty sustainably. Keywords: Complaint Behavior, Customer Satisfaction, Customer Loyalty, TikTok Shop     Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh complain behavior terhadap customer satisfaction dan customer loyalty, serta peran mediasi customer satisfaction pada pengguna TikTok Shop. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Partial Least Square–Structural Equation Modeling (PLS-SEM) Berdasarkan hasil pengujian, diperoleh bahwa complain behavior berpengaruh positif dan signifikan terhadap customer satisfaction Selanjutnya, customer satisfaction terbukti berpengaruh positif dan signifikan. Hasil analisis mediasi menunjukkan bahwa customer satisfaction mampu memediasi pengaruh complain behavior terhadap customer loyalty secara signifikan yang menunjukkan adanya efek indirect-only mediation. Temuan ini menegaskan bahwa peningkatan kepuasan pelanggan TikTok Shop dapat memperkuat hubungan antara perilaku komplain dan loyalitas pelanggan. Oleh karena itu, TikTok Shop perlu meningkatkan kualitas penanganan keluhan pelanggan untuk memperkuat kepuasan serta mempertahankan loyalitas pengguna secara berkelanjutan.   Kata kunci: Complain Behavior, Customer Satisfaction, Customer Loyalty, TikTok Shop,  
Co-Authors Effendi, Rusfian Handoko, Irfan Irfan Handoko Muhammad Deny Muhammad Deny, Muhammad Rusfian Effendi