Article Per Year (5 Year)
p-Index From 2021 - 2026
1.497
P-Index
This Author published in this journals
All Journal Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies Al-Zayn: Jurnal Ilmu Sosial & Hukum JGEN : Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Indovisi
Rumtutuly, Hansen Hein
Unknown Affiliation
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : West Science Interdisciplinary Studies

 1 
The Impact of Social Media Marketing and Financial Technology on MSME Performance in Ambon City Tubalawony, Jacsy; Rumtutuly, Hansen Hein
West Science Interdisciplinary Studies Vol. 4 No. 04 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i04.2793

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in regional economic development, particularly in archipelagic areas such as Ambon City, which face geographical constraints and limited market access. This study aims to examine the impact of Social Media Marketing and Financial Technology on MSME performance in Ambon City. A quantitative explanatory approach was employed using survey data collected from 200 MSME owners who actively utilize social media and financial technology services. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that both Social Media Marketing and Financial Technology have positive and significant effects on MSME performance. Financial Technology demonstrates a more dominant influence by improving transaction efficiency, accelerating cash flow turnover, and enhancing financial management practices. Meanwhile, Social Media Marketing contributes to increasing product visibility, expanding market reach, and strengthening relationships with customers. Furthermore, the findings reveal that the integration of financial technology and digital marketing creates a synergistic effect that enhances overall MSME performance. These findings highlight the importance of adopting an integrated digital strategy to improve MSME competitiveness and sustainability in archipelagic regions. The study provides practical insights for MSME owners and policymakers in designing more effective digital empowerment strategies.
Co-Authors Azda, Nur Leasa, Si-mon Hendrik Leasa, Simon Hendrik Limba, Pathrisye Richendi Louhenapessy, Fredy Hendry Metekohy, Venezia Thalia Patty, Martha Racwel Sijabat, Asiani Tubalawony, Jacsy Watumlawar, Evelin