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Transformasi digital terintegrasi sebagai penggerak keunggu-lan kompetitif UMKM Rumtutuly, Hansen Hein; Metekohy, Venezia Thalia; Limba, Pathrisye Richendi; Leasa, Si-mon Hendrik
Jurnal Indovisi Vol. 7 No. 3 (2025): Jurnal Indovisi
Publisher : Indonesian Indovisi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32698/19071608

Abstract

Penelitian ini bertujuan untuk menganalisis peran transformasi digital terintegrasi yang mencakup pemanfaatan kecerdasan buatan (AI), optimalisasi sumber daya manusia (SDM) berbasis kapabilitas digital, strategi pemasaran digital, serta penggunaan layanan fintech dalam mendorong keunggulan kompetitif UMKM di Kota Ambon. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis Partial Least Squares Structural Equation Modeling (PLS-SEM) untuk menguji hub-ungan antarvariabel. Pengumpulan data dilakukan melalui penyebaran kuesioner kepa-da pelaku UMKM yang telah menerapkan teknologi digital dalam aktivitas bisnisnya. Hasil penelitian menunjukkan bahwa transformasi digital melalui peningkatan kemam-puan teknologi, integrasi pemasaran digital, dan kesiapan SDM berpengaruh signifikan terhadap peningkatan daya saing UMKM. Namun, analisis validitas diskriminan mengindikasikan adanya tumpang tindih konsep pada beberapa konstruk, khususnya antara AI, fintech, dan keunggulan kompetitif. Simpulan penelitian menegaskan bahwa transformasi digital yang terintegrasi mampu menjadi penggerak utama keunggulan kompetitif UMKM di Ambon, terutama ketika ditopang oleh SDM yang adaptif dan strategi pemasaran digital yang efektif. Temuan ini memberikan implikasi penting bagi pengembangan kebijakan dan pendampingan UMKM dalam menghadapi dinamika ekonomi berbasis teknologi.
How Digital Marine Technologies Improve Small-Island Livelihoods: The Roles of Sustainable Practices, Productivity, and Institutional Support Jani, Jani; Payapo, Rukmuin Wilda; Togatorop, Ervan; Metekohy, Venezia Thalia; Sahanaya, Arjen Robben Doddy
Pattimura Proceeding 2026: Proceeding of the 3rd International Conference of International Conference on Business and Eco
Publisher : Pattimura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/pcst.2026.iconbe.p42-55

Abstract

Small Island Developing States (SIDS) face acute vulnerabilities in marine-dependent livelihoods due to declining fish stocks, environmental degradation, and limited economic diversification. While Digital Marine Technologies (DMTs) have been proposed as tools to enhance productivity and sustainability, the integrated mechanisms linking DMT adoption to livelihood outcomes remain under-explored, particularly the role of institutional support in moderating these effects. Addressing this gap, the present study examines how DMTs contribute to small-island livelihood resilience through economic and environmental pathways. Employing a quantitative cross-sectional survey design, data were collected from 750 respondents comprising small-scale fishers and cooperative managers across representative SIDS communities. The study tested complex relationships using Partial Least Squares Structural Equation Modeling (PLS-SEM), allowing for simultaneous assessment of direct, mediated, and moderated effects within the proposed conceptual framework. The results indicate that DMT adoption exerts a significant positive direct effect on small-island livelihoods. Further, Productivity and Sustainable Practices were confirmed as significant mediators, demonstrating that technological benefits materialize through both enhanced economic performance and improved resource stewardship. Importantly, the positive impact of DMTs on livelihoods is strengthened under conditions of high Institutional Support, highlighting the conditional nature of technology effectiveness in these contexts. The study contributes theoretically by validating an integrated framework in which technological adoption, livelihood gains, and environmental sustainability are mutually reinforced and contingent on governance quality. Practically, the findings underscore that policy interventions in SIDS must go beyond technology provision, prioritizing institutional development, infrastructure investment, and capacity building to ensure equitable and sustainable livelihood improvements.