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All Journal Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Pattimura Proceeding : Conference of Science and Technology Bata Ilyas Educational Management Review Jurnal Indovisi
Metekohy, Venezia Thalia
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Transformasi digital terintegrasi sebagai penggerak keunggu-lan kompetitif UMKM Rumtutuly, Hansen Hein; Metekohy, Venezia Thalia; Limba, Pathrisye Richendi; Leasa, Si-mon Hendrik
Jurnal Indovisi Vol. 7 No. 3 (2025): Jurnal Indovisi
Publisher : Indonesian Indovisi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32698/19071608

Abstract

Penelitian ini bertujuan untuk menganalisis peran transformasi digital terintegrasi yang mencakup pemanfaatan kecerdasan buatan (AI), optimalisasi sumber daya manusia (SDM) berbasis kapabilitas digital, strategi pemasaran digital, serta penggunaan layanan fintech dalam mendorong keunggulan kompetitif UMKM di Kota Ambon. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis Partial Least Squares Structural Equation Modeling (PLS-SEM) untuk menguji hub-ungan antarvariabel. Pengumpulan data dilakukan melalui penyebaran kuesioner kepa-da pelaku UMKM yang telah menerapkan teknologi digital dalam aktivitas bisnisnya. Hasil penelitian menunjukkan bahwa transformasi digital melalui peningkatan kemam-puan teknologi, integrasi pemasaran digital, dan kesiapan SDM berpengaruh signifikan terhadap peningkatan daya saing UMKM. Namun, analisis validitas diskriminan mengindikasikan adanya tumpang tindih konsep pada beberapa konstruk, khususnya antara AI, fintech, dan keunggulan kompetitif. Simpulan penelitian menegaskan bahwa transformasi digital yang terintegrasi mampu menjadi penggerak utama keunggulan kompetitif UMKM di Ambon, terutama ketika ditopang oleh SDM yang adaptif dan strategi pemasaran digital yang efektif. Temuan ini memberikan implikasi penting bagi pengembangan kebijakan dan pendampingan UMKM dalam menghadapi dinamika ekonomi berbasis teknologi.
How Digital Marine Technologies Improve Small-Island Livelihoods: The Roles of Sustainable Practices, Productivity, and Institutional Support Jani, Jani; Payapo, Rukmuin Wilda; Togatorop, Ervan; Metekohy, Venezia Thalia; Sahanaya, Arjen Robben Doddy
Pattimura Proceeding 2026: Proceeding of the 3rd International Conference of International Conference on Business and Eco
Publisher : Pattimura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/pcst.2026.iconbe.p42-55

Abstract

Small Island Developing States (SIDS) face acute vulnerabilities in marine-dependent livelihoods due to declining fish stocks, environmental degradation, and limited economic diversification. While Digital Marine Technologies (DMTs) have been proposed as tools to enhance productivity and sustainability, the integrated mechanisms linking DMT adoption to livelihood outcomes remain under-explored, particularly the role of institutional support in moderating these effects. Addressing this gap, the present study examines how DMTs contribute to small-island livelihood resilience through economic and environmental pathways. Employing a quantitative cross-sectional survey design, data were collected from 750 respondents comprising small-scale fishers and cooperative managers across representative SIDS communities. The study tested complex relationships using Partial Least Squares Structural Equation Modeling (PLS-SEM), allowing for simultaneous assessment of direct, mediated, and moderated effects within the proposed conceptual framework. The results indicate that DMT adoption exerts a significant positive direct effect on small-island livelihoods. Further, Productivity and Sustainable Practices were confirmed as significant mediators, demonstrating that technological benefits materialize through both enhanced economic performance and improved resource stewardship. Importantly, the positive impact of DMTs on livelihoods is strengthened under conditions of high Institutional Support, highlighting the conditional nature of technology effectiveness in these contexts. The study contributes theoretically by validating an integrated framework in which technological adoption, livelihood gains, and environmental sustainability are mutually reinforced and contingent on governance quality. Practically, the findings underscore that policy interventions in SIDS must go beyond technology provision, prioritizing institutional development, infrastructure investment, and capacity building to ensure equitable and sustainable livelihood improvements.
Beach-Hub Creative: A Blue Marketing and Digital Finance Strategy for Empowering Coastal Youth Limba, Pathrisye Richendi; Metekohy, Venezia Thalia; Louhenapessy, Fredy Hendry; Rumtutuly, Hansen Hein; Leasa, Simon Hendrik
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 6 No. 3 (2026): Mei 2026 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v6i3.1155

Abstract

Coastal tourism areas offer significant opportunities for strengthening local economies through the development of tourism-based creative enterprises. However, in many coastal communities this potential has not been fully optimized due to several structural and capacity-related challenges. Limited entrepreneurial literacy among local youth, low utilization of digital technologies in business activities, and inadequate financial management practices among small enterprises often hinder the transformation of tourism resources into sustainable economic opportunities. Considering that young people represent an important driver of innovation and local economic development, strengthening their entrepreneurial capacity becomes an essential step in maximizing the potential of coastal tourism. This study aims to examine the effectiveness of the Beach-Hub Creative program as a community-based empowerment model designed to enhance youth entrepreneurial capacity in coastal tourism areas. The program integrates blue marketing strategies with basic digital financial management practices to support the development of creative and sustainable businesses. The research employed a participatory approach through educational sessions, practical training, and guided practice on digital marketing, product branding, and the use of simple digital financial recording tools. The findings indicate that participants experienced notable improvements in their understanding of digital promotion strategies, product branding, and more structured financial management practices. Moreover, the program increased participants’ confidence and motivation to initiate tourism-based creative businesses. These results suggest that the Beach-Hub Creative model can contribute to strengthening youth entrepreneurship and promoting sustainable economic development in coastal tourism communities.
Makna Kinerja Bagi Gig Worker: Studi Fenomenologis pada Pengemudi Ojek Online di Kota Ambon Noya, Ryalno Stefano; Rehatta, Pieter Novry Ruddy; Yusuf T, Glen Andre; Limba, Pathrisye Richendi; Metekohy, Venezia Thalia
Bata Ilyas Educational Management Review Vol. 6 No. 1: January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/biemr.v6i1.3809

Abstract

Penelitian ini bertujuan untuk mengungkap secara mendalam makna kinerja bagi pengemudi ojek online sebagai gig worker di Kota Ambon dengan menggunakan pendekatan fenomenologis yang berfokus pada pengalaman subjektif individu dalam menjalankan pekerjaannya. Data penelitian dikumpulkan melalui wawancara mendalam terhadap informan yang dipilih secara purposif, yaitu pengemudi aktif dengan pengalaman kerja yang memadai, kemudian dianalisis menggunakan perangkat lunak NVivo untuk mengidentifikasi, mengodekan, dan mengelompokkan tema-tema utama yang muncul. Hasil penelitian menunjukkan bahwa kinerja tidak hanya dimaknai sebagai pencapaian target pendapatan atau jumlah order, tetapi juga sebagai kemampuan dalam mengelola fleksibilitas waktu kerja, menjaga konsistensi aktivitas harian, menetapkan target personal yang realistis, serta beradaptasi dengan tuntutan algoritmik platform digital yang dinamis. Selain itu, pemaknaan kinerja dipengaruhi oleh faktor pendukung seperti motivasi intrinsik, pengalaman kerja, dan dukungan sosial, serta faktor penghambat seperti ketidakpastian pendapatan, persaingan kerja, kelelahan, dan tekanan sistem. Kondisi sosial, ekonomi, dan lingkungan kerja lokal turut membentuk pengalaman kerja pengemudi, sehingga makna kinerja bersifat kontekstual, dinamis, dan beragam.
Co-Authors Jani Jani Leasa, Si-mon Hendrik Leasa, Simon Hendrik Limba, Pathrisye Richendi Louhenapessy, Fredy Hendry Noya, Ryalno Stefano Payapo, Rukmuin Wilda Rehatta, Pieter Novry Ruddy Rumtutuly, Hansen Hein Sahanaya, Arjen Robben Doddy Togatorop, Ervan Yusuf T, Glen Andre