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All Journal Jurnal Pendidikan Ekonomi
Tupamahu, Fenri Abraham
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Economics, Econometrics & Finance Other

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Pengaruh Harga dan Kualitas Produk terhadap Keputusan Belanja Online di Kalangan Mahasiswa Program Studi Pendidikan Ekonomi Nanlohy, Trully Filia; Louhenapessy, William George Mozes; Tupamahu, Fenri Abraham
Jurnal Pendidikan Ekonomi Vol 3 No 2 (2023): Jurnal Pendidikan Ekonomi
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jpe.v3.i2.p85-95

Abstract

This study aims to determine the extent to which price and product quality influence students' online shopping decisions via the social media platform Facebook. In today’s digital era, consumer behavior—particularly among university students—has shifted significantly with the rise of social media as a medium for online transactions. This study employs a quantitative approach with multiple linear regression analysis to examine the relationship between the independent variables (price and product quality) and the dependent variable (purchase decision). The respondents consisted of 30 students from the Economics Education Study Program, FKIP Pattimura University, who actively shop for products via Facebook. The results indicate that price and product quality simultaneously have a significant influence on purchasing decisions. Partially, product quality exerts a more dominant influence than price. Students tend to consider durability, product conformity with descriptions, and visual appeal before making a purchase, rather than being swayed solely by low prices. This study emphasizes the importance of consumer trust in product quality within digital marketing contexts. The practical implication of this research suggests that online sellers should prioritize product quality, provide accurate information, and build positive relationships with consumers
Pengaruh Perilaku Variety Seeking terhadap Brand Switching Produk Kosmetika Remaja Putri di Negeri Hatalai Pattiruhu, Maudy Hendriny; Pelamonia, Merryl; Tupamahu, Fenri Abraham
Jurnal Pendidikan Ekonomi Vol 3 No 1 (2023): Jurnal Pendidikan Ekonomi
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jpe.v3.i1.p20-29

Abstract

The competition among cosmetic products for teenage girls is intensifying, encouraging consumer behavior to seek variety and frequently switch brands. This study aims to analyze the influence of Variety Seeking behavior on Brand Switching of cosmetic products among teenage girls in Hatalai Village. The research employed a quantitative approach using questionnaires distributed to young female respondents. Data were tested for validity, reliability, and analyzed using simple regression analysis. The results indicate that Variety Seeking behavior—including the desire to try new products, the need for variety, and perceived differences among brands—significantly affects cosmetic brand switching. These findings show that higher intensity of Variety Seeking behavior increases the tendency of teenage girls to switch brands. The conclusion highlights the importance of understanding consumer behavior in designing marketing strategies for cosmetic products. The implication is that cosmetic businesses should continually innovate product variations, strengthen brand attachment, and enhance marketing communications to maintain teenage consumer loyalty amid dynamic competition
Pengaruh Sikap dan Pengalaman Kerja terhadap Intensi Kewirausahaan Pemuda (Studi di Kota Dobo) Anmama, Ranny Orpha; Sinay, Francisca Riconita; Tupamahu, Fenri Abraham
Jurnal Pendidikan Ekonomi Vol 3 No 1 (2023): Jurnal Pendidikan Ekonomi
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jpe.v3.i1.p40-49

Abstract

The growth of entrepreneurship among youth is a crucial factor in strengthening the regional economy, particularly in Dobo City, which possesses vast business opportunities. This study aims to analyze the influence of attitude and work experience on youth entrepreneurial intentions. A quantitative approach was employed, collecting data via questionnaires from 106 young entrepreneurs selected as samples. The data were analyzed using multiple regression to assess the contribution of each variable to entrepreneurial intention. The results indicate that a positive attitude and relevant work experience significantly affect entrepreneurial intentions among youth, both partially and simultaneously. The findings confirm that these factors are essential in shaping the readiness and willingness of young people to engage in entrepreneurship. The implications highlight the importance of fostering strong character and providing early work experience as strategies to increase entrepreneurial interest. Thus, focused training and development programs aimed at enhancing attitude and offering practical work experience are highly recommended to accelerate the growth of young entrepreneurs in the region
Co-Authors Anmama, Ranny Orpha Louhenapessy, William George Mozes Nanlohy, Trully Filia Pattiruhu, Maudy Hendriny Pelamonia, Merryl Sinay, Francisca Riconita