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Pelamonia, Merryl
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Pengaruh Perilaku Variety Seeking terhadap Brand Switching Produk Kosmetika Remaja Putri di Negeri Hatalai Pattiruhu, Maudy Hendriny; Pelamonia, Merryl; Tupamahu, Fenri Abraham
Jurnal Pendidikan Ekonomi Vol 3 No 1 (2023): Jurnal Pendidikan Ekonomi
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jpe.v3.i1.p20-29

Abstract

The competition among cosmetic products for teenage girls is intensifying, encouraging consumer behavior to seek variety and frequently switch brands. This study aims to analyze the influence of Variety Seeking behavior on Brand Switching of cosmetic products among teenage girls in Hatalai Village. The research employed a quantitative approach using questionnaires distributed to young female respondents. Data were tested for validity, reliability, and analyzed using simple regression analysis. The results indicate that Variety Seeking behavior—including the desire to try new products, the need for variety, and perceived differences among brands—significantly affects cosmetic brand switching. These findings show that higher intensity of Variety Seeking behavior increases the tendency of teenage girls to switch brands. The conclusion highlights the importance of understanding consumer behavior in designing marketing strategies for cosmetic products. The implication is that cosmetic businesses should continually innovate product variations, strengthen brand attachment, and enhance marketing communications to maintain teenage consumer loyalty amid dynamic competition
Analisis Pengelolaan Usaha Koperasi Pemuda Tri Karya Ambon Cabang Lateri Larwuy, Marthon; Pelamonia, Merryl; Rehatta, Geradin
Jurnal Pendidikan Ekonomi Vol 4 No 1 (2024): Jurnal Pendidikan Ekonomi
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jpe.v4.i1.p1-9

Abstract

Cooperatives as collective business entities play a crucial role in improving the economic welfare of their members through management of business units, marketing, and finance. This study aims to analyze the management practices of the Tri Karya Youth Cooperative, Lateri Branch, Ambon, as well as to identify challenges faced in the management process. A descriptive qualitative approach was used, employing in-depth interviews and documentation involving cooperative managers and staff. The results show that the management of business units, marketing, and finance has been implemented effectively, yet there are still obstacles such as problematic loans and low member participation. The conclusion highlights the need for enhanced professionalism among management, improvement of internal control systems, and strengthening member involvement in all management aspects. This study provides new insights into cooperative management strategies at the local level and can serve as a reference for other cooperatives facing similar issues. The practical implications include the need for ongoing management training, financial transparency, and a collaborative approach with members to ensure competitiveness and sustainability
Pengaruh Kualitas Pelayanan terhadap Minat Beli Konsumen pada Rumah Makan Serba Ayam Kebun Cengkeh di Kota Ambon Winda, Winda; Pelamonia, Merryl; Sinay, Francisca Riconita
Jurnal Pendidikan Ekonomi Vol 4 No 2 (2024): Jurnal Pendidikan Ekonomi
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jpe.v4.i2.p59-68

Abstract

The increasingly competitive culinary business in Ambon City requires business owners to enhance service quality to attract consumer purchase intentions. This study aims to analyze the effect of service quality on consumer purchase intention at Serba Ayam Restaurant, Kebun Cengkeh. The research employed a quantitative approach with a survey technique using questionnaires distributed to 55 respondents and multiple linear regression analysis to examine the relationship between service quality dimensions and purchase intention. The results indicate that service quality, which includes physical evidence, reliability, responsiveness, assurance, and empathy, significantly influences consumer purchase intention, with the greatest contribution coming from reliability and responsiveness. The findings confirm that improving service quality can effectively drive consumer buying interest. The implication of this study emphasizes the need for restaurant managers to continually improve service standards according to consumer needs and recommends regular staff training to provide the best service and enhance customer loyalty
Pengaruh Modal dan Pengalaman Unit Usaha terhadap Pendapatan Usaha Ekonomi Kreatif di Kota Ambon Manuputty, Nathalya Vinisya; Pelamonia, Merryl; Rehatta, Geradin
Jurnal Pendidikan Ekonomi Vol 4 No 2 (2024): Jurnal Pendidikan Ekonomi
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jpe.v4.i2.p69-77

Abstract

The growth of the creative economy sector in Ambon City has created new dynamics for small business management, requiring entrepreneurs to be more adaptive in facing challenges related to capital and business experience. This study aims to analyze the effect of capital and business experience on the income of creative economy business units in Ambon City. The research employs a quantitative method with a survey approach, collecting data from 67 business units and analyzing it using multiple linear regression. The results show that both capital and experience significantly influence business income, with capital having a more dominant contribution. These findings highlight the importance of effective capital management and sufficient business experience to drive income growth in creative economy businesses. This study enhances understanding of the key determinants of business income in urban creative sectors. The implications suggest the need to improve access to capital, provide business management training, and continuously develop business experience strategies so that entrepreneurs can remain competitive in the creative economy era.
Pemanfaatan Google Meet dalam Pembelajaran IPS pada Masa Pandemi di SMP Negeri 7 Maluku Tengah Serang, Maya Widya; Pelamonia, Merryl; Manuhuttu, Silvia
Jurnal Pendidikan Ekonomi Vol 5 No 1 (2025): Jurnal Pendidikan Ekonomi
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jpe.v5.i1.p41-49

Abstract

This study aims to analyze the use of the Google Meet application as a learning medium for Social Studies (IPS) during the COVID-19 pandemic at SMP Negeri 7 Malteng. A qualitative descriptive approach was employed, with data collected through in-depth interviews, observation, and documentation. The findings reveal that Google Meet provides ease of access, time flexibility, and the ability to present relevant visual materials such as maps and infographics. Teachers are able to deliver content directly and interactively; however, the effectiveness of learning largely depends on infrastructure readiness, the digital competence of both teachers and students, and the instructional strategies applied. Challenges encountered include limited two-way interaction, technical issues such as connectivity disruptions, and low student motivation. In the context of Social Studies, which requires dialogue and contextual understanding, the use of Google Meet alone is not fully optimal without integrating additional learning media. This study contributes to the development of adaptive online learning strategies and provides policy recommendations for more inclusive and collaborative technology-based education
Co-Authors Larwuy, Marthon Manuhuttu, Silvia Manuputty, Nathalya Vinisya Pattiruhu, Maudy Hendriny Rehatta, Geradin Serang, Maya Widya Sinay, Francisca Riconita Tupamahu, Fenri Abraham Winda Winda