Agung Putra Pamungkas
Departemen Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, Universitas Gadjah Mada, Jl. Flora No. 1, Bulaksumur, Yogyakarta 55281

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Journal : Agroindustrial Journal

Consumer Behavior in Their Buying Decision Process of Agro-Geographical Indication Products in Yogyakarta Hildha Nurmalasari Dewi; Anggoro Cahyo Sukartiko; Agung Putra Pamungkas
Agroindustrial Journal Vol 4, No 1 (2017)
Publisher : APTA and DTIP FTP UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (726.082 KB) | DOI: 10.22146/aij.v4i1.27396

Abstract

Geographical Indication (GI) defined as a designation used for products that strongly attached with their origins. The purposes of the study are: to find out consumer behavior at all buying decision stages, to see their perception of agro-geographical indication products, and to determine the most considered attributes in buying decision process of the products. Questionnaires had been distributed to 240 respondents using a purposive sampling technique to collect relevant data for achieving the research’s purposes. Population proportion and Fishbein multi-attributes model were used to analyze the obtained data. Buying decision process of agrogeographical indication products was differentiated into five stages, namely: need recognition; information gathering; alternatives evaluation; purchase decision; and post-purchase behavior. We found the importanceof product’s authenticity at the first stage of buying decision process; the internet and social media as the primary source for GI’s product information at the second stage; and product indigenousness at the third stage. At the fourth stage, most consumers bought the product in the traditional market; and the fifth stage, we found that most of them satisfied with the products, its price, and considered to purchase more in the future. Most of the consumer has a good perception of GI products. However; they had not prioritized GI products over other similar products. The quality of the GI products was the most considered factor in buying decision.
Financial Report Format Development Base on Financial Accounting Standard of Indonesia for Snake Fruit (Salaccazalacca (Gaert.) Voss.) Supply Chain Mutiara Nanda Harizca; Adi Djoko Guritno; Agung Putra Pamungkas
Agroindustrial Journal Vol 6, No 2 (2019)
Publisher : APTA and DTIP FTP UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (218.372 KB) | DOI: 10.22146/aij.v6i2.56953

Abstract

Business practice of Snake Fruit in Sleman Region especially in Turi, Tempel, and Pakem District is potential due to high productivity reaching 97.61% from total production in Sleman Region. One of the problems faced along supply chain is less financial document to support decision making. This research aims to develop financial report format base on Indonesia Financial Accounting Standard adjusted to the need of each tier in snake fruit supply chain. There are three main stages in this research, they are identifying snake fruit supply chain and its financial need, developing of financial report, and measuring the acceptance of developed form in each tier. The result shows developed financial report acceptance percentage of farmer is 81.98%, middleman is 80.67%, seller is 78.24% and association is 86.43%. The acceptance then describes into highly positive acceptability