Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Publikasi Ilmu Manajemen JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Zidny Camelia
Unknown Affiliation
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Analisis Gaya Kepemimpinan dalam Peningkatan Kinerja Organisasi IPNU IPPNU Desa Kedungboto Zidny Camelia; Wahyu Eko Pujianto
Jurnal Publikasi Ilmu Manajemen Vol. 3 No. 1 (2024): Maret: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v3i1.3279

Abstract

Leadership style analysis involves an in-depth understanding of how a leader leads and influences team or organization members. The purpose of this study is to evaluate the leadership style in improving the performance of the IPNU IPPNU organization in Kedung Boto Village. A qualitative approach was used as the research method, and a qualitative descriptive research type involves information in the form of words both written and oral from the observed subjects. The data collection process was conducted through interviews, observation, and documentation. The results showed that the IPNU-IPPNU organization in Kedung Boto Village applies a democratic leadership style. The strategy applied to increase organizational participation involves a systematic approach such as the formulation of work programs, implementation of work programs, and evaluation related to the program. Supporting factors include open and clear communication, inspirational leadership, member empowerment, shared goal setting, and an organizational culture that encourages participation. In contrast, inhibiting factors involve organizational characteristics, the environment, the level of activeness and discipline of organizational members, and suboptimal policies or practices in the field.
PENGARUH CUSTOMER PERCEPTION TERHADAP MINAT BELI KONSUMEN MELALUI MULTIATTRIBUTE ATTITUDE MODEL PADA PRODUK HOTWAY'S CHICKEN Syaifudin Maarif; Esti Maulida Apriliana; Nafi Mardiansyah; Zidny Camelia; Muhafidhah Novie
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.7962

Abstract

This study aims to analyze the influence of consumer perception on purchase intention through the Multiattribute Attitude Model on Hotway's Chicken products. The research method used is quantitative with a descriptive and analytical approach using the PLS-SEM technique. Primary data was collected through questionnaires from 120 respondents selected by accidental sampling technique. The results of the analysis show that consumer perception has a significant effect on the Multiattribute Attitude Model, which in turn also has a significant effect on consumer purchase intention. In addition, consumer perception also has a direct effect on product purchase intention. With an R-square value on purchase intention of (38.7%), this study confirms that increasing consumer perception and positive attitudes can encourage purchase interest in Hotway's Chicken products. This finding provides important implications for product attribute management and marketing strategies to increase sales.
Pengaruh Harga, Kualitas Layanan dan Café Atmosphere Terhadap Keputusan Pembelian di Tomoro Coffe pada Gen Z Zidny Camelia; Kholifatur Rosyidah; M. Ashiful Ardan; Edita Rachma Kamila
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8142

Abstract

This study aims to analyze the effect of price, service quality, and café atmosphere on the purchase decisions of Generation Z consumers at Tomoro Coffee. A quantitative approach was employed using a survey method with questionnaires distributed to 100 purposively selected respondents. The data were analyzed using multiple linear regression to examine both partial and simultaneous effects of the independent variables on purchase decisions. The results indicate that collectively, price, service quality, and café atmosphere significantly influence purchase decisions. However, individually, each variable does not have a significant effect, suggesting that Generation Z evaluates the overall experience in their decision-making process. These findings highlight the importance of a holistic strategy that combines competitive pricing, high-quality service, and a comfortable café atmosphere to attract and retain Generation Z consumers.
Co-Authors Edita Rachma Kamila Esti Maulida Apriliana Kholifatur Rosyidah M. Ashiful Ardan Muhafidhah Novie Nafi Mardiansyah Syaifudin Maarif Wahyu Eko Pujianto